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Strategy Briefing

RTD Coffee in Western Europe

Apr 2019

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

In Western Europe, RTD coffee is still a niche market but it is expected to be one of the most dynamic segments of soft drinks in the near future. While German-speaking countries remain the category’s core business, strong growth is coming from immature markets. In the last two years, many new brands and varieties have been rolled out, such as cold brew coffee and nitro brew options, attracting new targets and meeting different consumer needs.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Key Findings

RTD coffee promises great growth potential in Europe

Although RTD coffee remains a niche market with USD1.1 billion retail value sales in Western Europe, it is expected to be one of the most dynamic categories over the forecast period, recording a CAGR of 7% in both off-trade volume and value terms. Germany confirms its leading position with 42% of total retail volume sales in 2018, while Turkey, Spain and the UK also continue to register strong performances.

Healthy living and busier lifestyles drive consumers into the arms of RTD coffee

Consumers are ever-more aware about the effect of sugar and artificial ingredients on body health, pushing them to switch from classic soft drinks to healthier options. Nevertheless, healthy is not enough anymore, as consumers are looking to naturally functional beverages to boost their energy due to busier lifestyles, benefiting ready-to-drink coffee sales.

Cold brew coffee and nitro brew create new consumption occasions in the market

Millennials are changing the idea of traditional coffee. They are more likely to drink different varieties of coffee - from a classic hot coffee to nitro brew - on the basis of their everyday needs and times of the day. Thanks to their distinct proprieties and smooth taste, cold brew coffee and nitro brew have met more consumer needs than simple functionality, capturing new consumer targets.

New growth drivers are the way forward

Lactose-free options, new functional ingredients and exotic tastes are the way forward, allowing the RTD coffee category to capture a significant portion of new consumers. Success depends on the industry's ability to adapt its ranges to meet a new, diverse consumer demand.

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Introduction

Scope

Key findings

Regional Overview

RTD coffee shows a large potential growth in Western Europe

Organic growth over the forecast period

Germany leads RTD coffee in Western Europe…

…while Turkey and the UK show the highest historic CAGRs

RTD coffee remains a niche market compared to other soft drinks

Cold brew coffee and nitro brew creates new consumption occasions

Strong performance of plastic to-go cups in Western Europe

Convenience stores benefit from busier lifestyles

Conclusions: RTD coffee in Western Europe

Leading Companies and Brands

Innovation in RTD coffee impacts private label

Emmi Group strong in established markets

Starbucks and Nestlé gain ground on Emmi

Remarkable stability in share rankings of leading brands

New products developments: snapshot

Forecast Projections

Turkey shows the largest growth over the forecast period

Slow growth in mature markets

Snapshot on innovative growth drivers in Western Europe

Strong elasticity to price in Western Europe

Habit persistence plays an important role in RTD coffee sales

Could RTD coffee with infused CBD oil take hold in Western Europe?

Country Snapshots

Germany: market context

Germany: competitive and retail landscape

Switzerland: market context

Switzerland: competitive and retail landscape

Austria: market context

Austria: competitive and retail landscape

Spain: market context

Spain: competitive and retail landscape

UK: market context

UK: competitive and retail landscape

Netherlands: market context

Netherlands: competitive and retail landscape

Norway: market context

Norway: competitive and retail landscape

Turkey: market context

Turkey: competitive and retail landscape

France: market context

France: competitive and retail landscape

Belgium: market context

Belgium: competitive and retail landscape

Italy: market context

Italy: competitive and retail landscape

Finland: market context

Finland: competitive and retail landscape

Sweden: market context

Sweden: competitive and retail landscape

Denmark: market context

Denmark: competitive and retail landscape

Greece: market context

Greece: competitive and retail landscape

Ireland: market context

Ireland: competitive and retail landscape

Portugal: market context

Portugal: competitive and retail landscape

Appendix: Industry Forecast Model

About Euromonitor International’s Industry Forecast Model

Soft drivers and the Industry Forecast Model

Growth decomposition explained

Significance and applications for growth decomposition

Key applications for Industry Forecast Model

Why buy this report?

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Megatrends

Strategy Briefing

RTD Coffee in Western Europe

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Key Findings

RTD coffee promises great growth potential in Europe

Healthy living and busier lifestyles drive consumers into the arms of RTD coffee

Cold brew coffee and nitro brew create new consumption occasions in the market

New growth drivers are the way forward

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Regional Overview

RTD coffee shows a large potential growth in Western Europe

Organic growth over the forecast period

Germany leads RTD coffee in Western Europe…

…while Turkey and the UK show the highest historic CAGRs

RTD coffee remains a niche market compared to other soft drinks

Cold brew coffee and nitro brew creates new consumption occasions

Strong performance of plastic to-go cups in Western Europe

Convenience stores benefit from busier lifestyles

Conclusions: RTD coffee in Western Europe

Leading Companies and Brands

Innovation in RTD coffee impacts private label

Emmi Group strong in established markets

Starbucks and Nestlé gain ground on Emmi

Remarkable stability in share rankings of leading brands

New products developments: snapshot

Forecast Projections

Turkey shows the largest growth over the forecast period

Slow growth in mature markets

Snapshot on innovative growth drivers in Western Europe

Strong elasticity to price in Western Europe

Habit persistence plays an important role in RTD coffee sales

Could RTD coffee with infused CBD oil take hold in Western Europe?

Country Snapshots

Germany: market context

Germany: competitive and retail landscape

Switzerland: market context

Switzerland: competitive and retail landscape

Austria: market context

Austria: competitive and retail landscape

Spain: market context

Spain: competitive and retail landscape

UK: market context

UK: competitive and retail landscape

Netherlands: market context

Netherlands: competitive and retail landscape

Norway: market context

Norway: competitive and retail landscape

Turkey: market context

Turkey: competitive and retail landscape

France: market context

France: competitive and retail landscape

Belgium: market context

Belgium: competitive and retail landscape

Italy: market context

Italy: competitive and retail landscape

Finland: market context

Finland: competitive and retail landscape

Sweden: market context

Sweden: competitive and retail landscape

Denmark: market context

Denmark: competitive and retail landscape

Greece: market context

Greece: competitive and retail landscape

Ireland: market context

Ireland: competitive and retail landscape

Portugal: market context

Portugal: competitive and retail landscape

Appendix: Industry Forecast Model

About Euromonitor International’s Industry Forecast Model

Soft drivers and the Industry Forecast Model

Growth decomposition explained