RTD Coffee

In 2023, off-trade and on-trade volume sales of RTD coffee in Germany are expected to continue to make a comeback, after facing two years of decline in 2020 and 2021. The category has slowly returned to growth as life has returned to normal after the…

RTD coffee registered positive growth in off-trade volume terms in 2023, albeit at a slower rate than the previous year. Demand was largely driven by a return to pre-pandemic patterns of mobility, which fuelled the recovery of sales through retail…

RTD coffee volume sales benefited greatly from consumers spending more time away from home in 2023, increasing demand for on-the-go beverages. Even though RTD coffee is not considered to be a healthier alternative to sugary soft drinks, it enjoys a…

In 2023, ready-to-drink (RTD) coffee witnessed substantial double-digit growth, which can be attributed to the heightened consumer awareness regarding these products. A growing variety of RTD coffee products are available in Turkey, with an expansion…

RTD coffee is projected to continue to see fast off- and on-trade volume and current value growth over 2023. This performance is derived from a low base, but also the increased availability of these products, supported by several innovative launches.…

RTD coffee has remained by far the most dynamic of the main soft drinks categories in the Netherlands in off-trade volume growth terms in 2023. This is partly because sales are still emerging from a relatively low base, though booming demand also…

Despite consumers having limited their purchases due to rising inflation and declining purchasing power, demand for RTD coffee continues to grow in 2023. The low maturity of the category aligned with increasingly busy lifestyles, boosting demand for…

RTD coffee continued to grow fast in Ireland in 2023. Convenience and indulgence factors have contributed to the rise in popularity of iced coffee. Moreover, busy lifestyles and the desire for refreshing caffeinated options have led to increased…

RTD coffee has a very low penetration in Greece, largely due to strong competition from fresh coffee. The strong coffee culture in the country, and the wide availability of specialist coffee shops means that takeaway coffee prices are very…

RTD coffee witnessed a slowdown in off-trade volume sales in 2023, as consumers made cutbacks on less essential foods and drinks. Unit prices have risen in alignment with inflation and higher production costs, deterring some consumers. Nevertheless,…

Demand for RTD coffee remains limited in Denmark but is expanding rapidly amidst rising consumer awareness. RTD coffee is largely reliant on impulse purchases, as the product is known mainly as a more convenient alternative to the fresh, hot coffee…

RTD coffee is suffering from inflationary pressures in light of rising unit prices, as it is perceived as a rather exotic and niche product in the context of the strong coffee culture in Italy. Indeed, the traditional coffee culture in Italy has…

Plenty of examples of new product development appeared in Spain in RTD coffee at the end of the review period. This wide product innovation sought to attract new consumers to the category, for instance by offering different flavour combinations.…

RTD coffee has inevitably been on the path to recovery after struggling during the COVID-19 crisis. But its reprieve has not been as strong as was expected. RTD coffee was one of the soft drinks categories hit hardest by the pandemic. With forecourt…

RTD coffee maintains its rapid growth in volume terms throughout 2023, particularly as it is predominantly consumed as an on-the-go indulgence beverage in Belgium. Its functionality, often perceived as a quick energy boost, contributes significantly…

Off-trade volume sales of RTD coffee have continued to decline in 2023, while on-trade sales remain negligible. Sales have been negatively impacted by the resumption of cross-border trade, but also by the economic pressures facing the country. With…

In 2023, RTD coffee is set to experience strong double-digit growth in off-trade current value and volume terms. For several years now, RTD coffee has benefited from growing popularity and a surge in demand. This is due to several factors, including…