RTD Tea in Kenya

January 2022
USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the RTD Tea industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the RTD Tea industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The RTD Tea in Kenya report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of RTD Tea in Kenya?
  • To what extent are health considerations impacting consumption of RTD Tea in Kenya?
  • How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Tea in Kenya?
  • Which are the leading brands in RTD Tea in Kenya?
  • What potential exists for multinational or domestic soft drinks companies to expand in Kenya?
  • How are products distributed in RTD Tea in Kenya?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Tea?
  • How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
  • Where is future growth expected to be most dynamic?

RTD Tea in Kenya - Category analysis

KEY DATA FINDINGS

2021 DEVELOPMENTS

Kenyans love tea – as long as it is in a cup
Economic shock of pandemic weighs on demand
Charitable donations help to raise the profile of Kabaki Kenyan Purple Tea

PROSPECTS AND OPPORTUNITIES

In spite of widening distribution, demand will remain limited
Organic RTD tea will be a growth driver

Soft Drinks in Kenya - Industry Overview

EXECUTIVE SUMMARY

Soft drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021 Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021 Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021 Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021 Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2020 Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2020 Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2020 Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2020 Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021 Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021 Table 11 Off-trade Sales of Soft Drinks by Category: Value 2016-2021 Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021 Table 13 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2021 Table 14 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2021 Table 15 NBO Company Shares of Off-trade Soft Drinks: % Value 2017-2021 Table 16 LBN Brand Shares of Off-trade Soft Drinks: % Value 2018-2021 Table 17 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2016-2021 Table 18 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2021 Table 19 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2021-2026 Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2021-2026 Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2021-2026 Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2021-2026 Table 23 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2021-2026 Table 24 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2021-2026 Table 25 Forecast Off-trade Sales of Soft Drinks by Category: Value 2021-2026 Table 26 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources
The following categories and subcategories are included:

RTD Tea

  • Carbonated RTD Tea and Kombucha
  • Still RTD Tea

RTD Tea

This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.

See All of Our Definitions
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our RTD Tea research and analysis database.

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