Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

RTD Tea in

RTD Tea in Venezuela

22 pages, Mar 2018

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Continued shortages of packaging

RTD tea is an underdeveloped category with a low per capita consumption. Consumers continue to switch because of an increasing rejection of carbonates in favour of healthier options, a trend that is benefiting other soft drinks, but none more so than RTD tea, which is being positioned as the closest possible healthy replacement for sodas.

Concentrates threaten RTD tea growth

The average unit price of RTD tea increased in 2017, affected by a hyperinflationary environment that forces manufacturers to transfer cost increases on to consumers. RTD tea faces strong competition from powder concentrates which are increasingly popular among mid to low-income households due to its more affordable price.

Good perception of RTD tea among consumers

RTD tea is aimed at young adult consumers who are attracted to more natural beverages. It shares the same consumption occasions as carbonates and juice, which are mainly lunch and dinner.

COMPETITIVE LANDSCAPE

Category rankings are unchanged in 2017

RTD tea was led by Pepsi-Cola Venezuela CA in 2017, maintaining its top position in a shrinking category. This company, which is part of the domestic conglomerate Empresas Polar CA manages the manufacturing and distribution rights of Lipton, a brand that enjoys a well-established position as a healthy cold tea owned by the Unilever Group.

Del Monte Andina CA outperforms the category

Del Monte Andina CA launched an RTD tea in 2015 under the Norté brand. This product carries an above-average price that puts it in the high end of the category.

Nestea presents the smallest bottle in RTD tea

A significant product launch was detected in 2017. Nestlé de Venezuela SA started offering Nestea in a 230ml plastic bottle with an aluminium film closure, the type that can be punctured with a straw or opened with a thumb.

Files are delivered directly into your account within a few minutes of purchase.

Samples

RTD Tea Market Sample Report RTD Tea Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the RTD Tea industry in Venezuela with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTD Tea industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTD Tea in Venezuela market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of RTD Tea in Venezuela?
What are the major brands in Venezuela?
What flavors of RTD Tea, like green tea, are the most popular in Venezuela?
Who is the consumer profile of RTD tea drinkers in Venezuela?
What are the key on-trade market trends for RTD Tea sales and how these are changing?
What is the key on-trade distribution channel for Venezuela?
Are fountain sales available for RTD Tea in Venezuela?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Want to find out more about this report?

Request more information

RTD Tea in Venezuela - Category analysis

HEADLINES

PROSPECTS

Continued shortages of packaging

Concentrates threaten RTD tea growth

Good perception of RTD tea among consumers

COMPETITIVE LANDSCAPE

Category rankings are unchanged in 2017

Del Monte Andina CA outperforms the category

Nestea presents the smallest bottle in RTD tea

CATEGORY DATA

Table 1 Off-trade Sales of RTD Tea by Category: Volume 2012-2017
Table 2 Off-trade Sales of RTD Tea by Category: Value 2012-2017
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2012-2017
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Off-trade RTD Tea: % Volume 2013-2017
Table 6 LBN Brand Shares of Off-trade RTD Tea: % Volume 2014-2017
Table 7 NBO Company Shares of Off-trade RTD Tea: % Value 2013-2017
Table 8 LBN Brand Shares of Off-trade RTD Tea: % Value 2014-2017
Table 9 Forecast Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 10 Forecast Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 11 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022

Soft Drinks in Venezuela - Industry Overview

EXECUTIVE SUMMARY

Hyperinflation is shaping consumers’ and producers’ decisions

High cost of imported inputs and packaging shortages limit growth

Empresas Polar CA remains the largest player in soft drinks

Smaller presentations and local flavours dominate new products

Volume sales will continue to fall during the forecast period

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 32 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 36 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 37 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 38 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 39 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 40 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 41 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

Megatrends

Country Report

RTD Tea in Venezuela

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Continued shortages of packaging

Concentrates threaten RTD tea growth

Good perception of RTD tea among consumers

COMPETITIVE LANDSCAPE

Category rankings are unchanged in 2017

Del Monte Andina CA outperforms the category

Nestea presents the smallest bottle in RTD tea

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

RTD Tea in Venezuela - Category analysis

HEADLINES

PROSPECTS

Continued shortages of packaging

Concentrates threaten RTD tea growth

Good perception of RTD tea among consumers

COMPETITIVE LANDSCAPE

Category rankings are unchanged in 2017

Del Monte Andina CA outperforms the category

Nestea presents the smallest bottle in RTD tea

CATEGORY DATA

Soft Drinks in Venezuela - Industry Overview

EXECUTIVE SUMMARY

Hyperinflation is shaping consumers’ and producers’ decisions

High cost of imported inputs and packaging shortages limit growth

Empresas Polar CA remains the largest player in soft drinks

Smaller presentations and local flavours dominate new products

Volume sales will continue to fall during the forecast period

MARKET DATA

APPENDIX

Fountain sales in Venezuela

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports