Executive Summary

Jun 2018
PROSPECTS
Economic downturn triggers volume sales decline

The strong total volume sales decline in 2017 was triggered by an economic downturn. The reduced disposable incomes of low- and middle-income consumers led to a decline in consumption.

Positive outlook for spirit-based RTDs

Spirit-based RTDs is projected to see the highest total volume sales and growth over the forecast period, driven by new releases by Cepas Argentinas. Young adult consumers are expected to continue to increase their consumption of “fun and tasty” spirit-based RTDs.

Few players remain

There were no standard or economy brands in the category in 2017. Leading brands compete by investing in advertising and on-trade promotions to position their offerings.

COMPETITIVE LANDSCAPE
Cepas Argentinas consolidates its leading position

Cepas Argentinas dominates a concentrated competitive landscape. The company’s consolidation of its leading position in 2017 was aided by Cerveceri´a y Malteri´a Quilmes’s withdrawal in June 2017.

Grupo Peñaflor’s Frizzé loses momentum

Once a dynamic brand in the category, Grupo Peñaflor’s Frizzé saw a fourth consecutive year of steep total volume sales decline in 2017. Frizzé has steadily lost its trendy profile and image as wine-based RTDs struggle to compete with spirit-based rivals.

Mixx Tail is withdrawn in 2017

Cerveceri´a y Malteri´a Quilmes, concerned about falling beer sales, entered spirit-based RTDs with Mixx Tail Mojito By Quilmes in September 2014. In May 2015, with an investment of USD10 million, the company launched Mixx Tail Caipiroska in lemon and strawberry flavours, presented in one litre glass bottles and 269ml aluminium beverage cans.

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Rtds/High-Strength Premixes in Argentina

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Overview

Discover the latest market trends and uncover sources of future market growth for the RTDs/High-Strength Premixes industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTDs/High-Strength Premixes industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTDs/High-Strength Premixes in Argentina market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market volume shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of RTDs/High-Strength Premixes in Argentina?
  • What are the major brands in Argentina?
  • How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
  • What are the most popular flavours within non-alcoholic beer?
  • What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
  • Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
  • Has the recession benefited domestic lager over imported lager?
Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Rtds/High-Strength Premixes in Argentina - Category analysis

HEADLINES

PROSPECTS

Economic downturn triggers volume sales decline
Positive outlook for spirit-based RTDs
Few players remain

COMPETITIVE LANDSCAPE

Cepas Argentinas consolidates its leading position
Grupo Peñaflor’s Frizzé loses momentum
Mixx Tail is withdrawn in 2017

CATEGORY DATA

Table 1 Sales of RTDS/High-strength Premixes by Category: Total Volume 2012-2017
Table 2 Sales of RTDS/High-strength Premixes by Category: Total Value 2012-2017
Table 3 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2012-2017
Table 4 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2012-2017
Table 5 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
Table 10 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
Table 11 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2014-2017
Table 12 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2017-2022
Table 13 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2017-2022
Table 14 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2017-2022
Table 15 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2017-2022