The strong total volume sales decline in 2017 was triggered by an economic downturn. The reduced disposable incomes of low- and middle-income consumers led to a decline in consumption.
Spirit-based RTDs is projected to see the highest total volume sales and growth over the forecast period, driven by new releases by Cepas Argentinas. Young adult consumers are expected to continue to increase their consumption of “fun and tasty” spirit-based RTDs.
There were no standard or economy brands in the category in 2017. Leading brands compete by investing in advertising and on-trade promotions to position their offerings.
Cepas Argentinas dominates a concentrated competitive landscape. The company’s consolidation of its leading position in 2017 was aided by Cerveceri´a y Malteri´a Quilmes’s withdrawal in June 2017.
Once a dynamic brand in the category, Grupo Peñaflor’s Frizzé saw a fourth consecutive year of steep total volume sales decline in 2017. Frizzé has steadily lost its trendy profile and image as wine-based RTDs struggle to compete with spirit-based rivals.
Cerveceri´a y Malteri´a Quilmes, concerned about falling beer sales, entered spirit-based RTDs with Mixx Tail Mojito By Quilmes in September 2014. In May 2015, with an investment of USD10 million, the company launched Mixx Tail Caipiroska in lemon and strawberry flavours, presented in one litre glass bottles and 269ml aluminium beverage cans.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Files are delivered directly into your account within a few minutes of purchase.
Discover the latest market trends and uncover sources of future market growth for the RTDs/High-Strength Premixes industry in Argentina with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the RTDs/High-Strength Premixes industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.
The RTDs/High-Strength Premixes in Argentina market research report includes:
Our market research reports answer questions such as:
This industry report originates from Passport, our Alcoholic Drinks market research database.