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Country Report

RTDs/High-Strength Premixes in

Rtds/High-Strength Premixes in Austria

23 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Potential revival of RTDs/high-strength premixes through reduction of alcohol content

RTDs/high-strength premixes had a rather negative connotation in the past, as they were perceived as alcoholic drinks that attract young adolescents and many people argued these should be banned. Even though demand for such products prevailed due to the trend towards using such drinks by adults for mixing cocktails, many consumers refrained from spirit-based RTDs.

Strong popularity of Frizzante products benefits wine-based RTDs

In the declining category of RTDs/high-strength premixes, wine-based RTDs was the only area to post positive volume and value growth in 2017, profiting from growing popularity of the so-called Frizzante products. In 2014, the taxes on sparkling wine were reintroduced in Austria (after being abolished for many years).

More innovation in terms of flavour expected in wine-based RTDs

In 2017, two trends were noticeable in sparkling wine: stronger demand for alcohol-free Frizzante products as well as growing demand for vegan products – Frizzante products that feature no ingredients of animal origin whatsoever, either on the packaging or inside the packaging. Those trends are expected to keep growing over the forecast period.

COMPETITIVE LANDSCAPE

Big global players lead sales of RTDs/high-strength premixes

Bacardi-Martini Austria was positioned as the undisputed leader in RTDs/high-strength premixes in 2017, profiting strongly from its famous Eristoff subbrands like Ice, Red, Fire, Lime, Black and Flash and Bacardi sub-brands like Breezer, Cola and others. The company also marketed Jack Daniel's & Cola in Austria.

Private label should not be underestimated

The overall share of private label remained stable over the review period. Observing overall RTDs/high-strength premixes private label posted a rather moderate combined volume share.

Producers of wine-based RTDs expected to distribute through on-trade also

Wine-based RTDs, which is still a minor category compared to spirit-based RTDs, might see new developments in the future. In 2017 these products were only being sold in the off-trade since they are purchased as a cheaper alternative to sparkling wines and champagne.

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RTDs/High-Strenght Premixes Sample Report RTDs/High-Strenght Premixes Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Report Samples

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the RTDs/High-Strength Premixes industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTDs/High-Strength Premixes industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTDs/High-Strength Premixes in Austria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of RTDs/High-Strength Premixes in Austria?
What are the major brands in Austria?
How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
What are the most popular flavours within non-alcoholic beer?
What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
Has the recession benefited domestic lager over imported lager?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Rtds/High-Strength Premixes in Austria - Category analysis

HEADLINES

PROSPECTS

Potential revival of RTDs/high-strength premixes through reduction of alcohol content

Strong popularity of Frizzante products benefits wine-based RTDs

More innovation in terms of flavour expected in wine-based RTDs

COMPETITIVE LANDSCAPE

Big global players lead sales of RTDs/high-strength premixes

Private label should not be underestimated

Producers of wine-based RTDs expected to distribute through on-trade also

CATEGORY DATA

Table 1 Sales of RTDS/High-strength Premixes by Category: Total Volume 2012-2017
Table 2 Sales of RTDS/High-strength Premixes by Category: Total Value 2012-2017
Table 3 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2012-2017
Table 4 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2012-2017
Table 5 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
Table 10 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
Table 11 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2014-2017
Table 12 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2017-2022
Table 13 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2017-2022
Table 14 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2017-2022
Table 15 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2017-2022

Alcoholic Drinks in Austria - Industry Overview

EXECUTIVE SUMMARY

Stable volume and good value performance for alcoholic drinks in 2017

Demand for lighter and refreshing and more unisex products continues to be seen

Highly fragmented market with an abundance of producers and brands

Food/drink/tobacco specialists and internet retailing on the rise

Alcoholic drinks to continue registering a stable volume performance

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 16 Number of On-trade Establishments by Type 2012-2017

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook
Summary 2 Key New Product Developments 2017

MARKET INDICATORS

Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 19 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 26 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 27 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 28 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

Megatrends

Country Report

Rtds/High-Strength Premixes in Austria

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Potential revival of RTDs/high-strength premixes through reduction of alcohol content

Strong popularity of Frizzante products benefits wine-based RTDs

More innovation in terms of flavour expected in wine-based RTDs

COMPETITIVE LANDSCAPE

Big global players lead sales of RTDs/high-strength premixes

Private label should not be underestimated

Producers of wine-based RTDs expected to distribute through on-trade also

Samples

Overview

Why buy this report?

Report Samples

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Overview

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Table of Contents

Rtds/High-Strength Premixes in Austria - Category analysis

HEADLINES

PROSPECTS

Potential revival of RTDs/high-strength premixes through reduction of alcohol content

Strong popularity of Frizzante products benefits wine-based RTDs

More innovation in terms of flavour expected in wine-based RTDs

COMPETITIVE LANDSCAPE

Big global players lead sales of RTDs/high-strength premixes

Private label should not be underestimated

Producers of wine-based RTDs expected to distribute through on-trade also

CATEGORY DATA

Alcoholic Drinks in Austria - Industry Overview

EXECUTIVE SUMMARY

Stable volume and good value performance for alcoholic drinks in 2017

Demand for lighter and refreshing and more unisex products continues to be seen

Highly fragmented market with an abundance of producers and brands

Food/drink/tobacco specialists and internet retailing on the rise

Alcoholic drinks to continue registering a stable volume performance

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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