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Country Report

RTDs/High-Strength Premixes in

Rtds/High-Strength Premixes in Belarus

23 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

RTDs/high-strength premixes continues to decline due to excise growth and unfavourable economic situation

RTDs/high-strength premixes continued to suffer from the highest excise tax among alcoholic drinks in Belarus. In addition, in 2017 the excise grew by nearly 10% compared to 2016, which resulted in an increasing average unit price.

Off-trade remains major distribution channel

Sales of RTDs/high-strength premixes continued to be mostly sold through off-trade channels. These products are rarely available in on-trade because consumers prefer to purchase custom-made or original cocktails in restaurants or bars than bottled RTDs/high-strength premixes.

Teenagers and young adults remain major consumers of category

In 2017, the preference of local consumers regarding alcoholic drinks did not significantly change. Teenagers and young adults remain major consumers of RTDs/high-strength premixes in Belarus.

COMPETITIVE LANDSCAPE

Local RTDs/high-strength premixes producers continue to dominate

In 2017, major local competitors retained their positions. Minski Zavod Bezalcoholnyh Napitkov with its brand Piknik led with a dominant total volume share.

Local young consumers pay greater attention to product design and flavour

In 2017, young local consumers continued to pay greater attention to product packaging design and flavours. Brands that offer a wide variety of flavours experienced growing volume share.

Absence of new product launches and private label negatively affect category

RTDs/high-strength premixes was not rich with new product launches or packaging redesigns in 2017. Local producers rather improved their products’ availability.

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Samples

RTDs/High-Strenght Premixes Sample Report RTDs/High-Strenght Premixes Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Report Samples

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the RTDs/High-Strength Premixes industry in Belarus with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTDs/High-Strength Premixes industry in Belarus, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTDs/High-Strength Premixes in Belarus market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of RTDs/High-Strength Premixes in Belarus?
What are the major brands in Belarus?
How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
What are the most popular flavours within non-alcoholic beer?
What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
Has the recession benefited domestic lager over imported lager?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Rtds/High-Strength Premixes in Belarus - Category analysis

HEADLINES

PROSPECTS

RTDs/high-strength premixes continues to decline due to excise growth and unfavourable economic situation

Off-trade remains major distribution channel

Teenagers and young adults remain major consumers of category

COMPETITIVE LANDSCAPE

Local RTDs/high-strength premixes producers continue to dominate

Local young consumers pay greater attention to product design and flavour

Absence of new product launches and private label negatively affect category

CATEGORY DATA

Table 1 Sales of RTDS/High-Strength Premixes by Category: Total Volume 2012-2017
Table 2 Sales of RTDS/High-Strength Premixes by Category: Total Value 2012-2017
Table 3 Sales of RTDS/High-Strength Premixes by Category: % Total Volume Growth 2012-2017
Table 4 Sales of RTDS/High-Strength Premixes by Category: % Total Value Growth 2012-2017
Table 5 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 GBO Company Shares of RTDS/High-Strength Premixes: % Total Volume 2013-2017
Table 10 NBO Company Shares of RTDS/High-Strength Premixes: % Total Volume 2013-2017
Table 11 LBN Brand Shares of RTDS/High-Strength Premixes: % Total Volume 2014-2017
Table 12 Forecast Sales of RTDS/High-Strength Premixes by Category: Total Volume 2017-2022
Table 13 Forecast Sales of RTDS/High-Strength Premixes by Category: Total Value 2017-2022
Table 14 Forecast Sales of RTDS/High-Strength Premixes by Category: % Total Volume Growth 2017-2022
Table 15 Forecast Sales of RTDS/High-Strength Premixes by Category: % Total Value Growth 2017-2022

Alcoholic Drinks in Belarus - Industry Overview

EXECUTIVE SUMMARY

Alcoholic drinks in Belarus faces continual volume decline but at a slower pace

Volume growth stimulated by switch to less expensive products

Local companies retain their leading positions

Grocery retailers remains major distribution channel in 2017

Alcoholic drinks to record volume growth encouraged by improving economic situation

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 16 Number of On-trade Establishments by Type 2012-2017

TAXATION AND DUTY LEVIES

Summary 1 Import Duties for Alcoholic Drinks in Belarus in 2017
Table 17 Excise duties for Alcoholic Drinks in 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook
Summary 2 Key New Product Developments 2017

MARKET INDICATORS

Table 18 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 19 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 20 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 21 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 22 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 27 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 28 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 29 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2017
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

Megatrends

Country Report

Rtds/High-Strength Premixes in Belarus

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

RTDs/high-strength premixes continues to decline due to excise growth and unfavourable economic situation

Off-trade remains major distribution channel

Teenagers and young adults remain major consumers of category

COMPETITIVE LANDSCAPE

Local RTDs/high-strength premixes producers continue to dominate

Local young consumers pay greater attention to product design and flavour

Absence of new product launches and private label negatively affect category

Samples

Overview

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Report Samples

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Overview

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Table of Contents

Rtds/High-Strength Premixes in Belarus - Category analysis

HEADLINES

PROSPECTS

RTDs/high-strength premixes continues to decline due to excise growth and unfavourable economic situation

Off-trade remains major distribution channel

Teenagers and young adults remain major consumers of category

COMPETITIVE LANDSCAPE

Local RTDs/high-strength premixes producers continue to dominate

Local young consumers pay greater attention to product design and flavour

Absence of new product launches and private label negatively affect category

CATEGORY DATA

Alcoholic Drinks in Belarus - Industry Overview

EXECUTIVE SUMMARY

Alcoholic drinks in Belarus faces continual volume decline but at a slower pace

Volume growth stimulated by switch to less expensive products

Local companies retain their leading positions

Grocery retailers remains major distribution channel in 2017

Alcoholic drinks to record volume growth encouraged by improving economic situation

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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