Country Report

RTDs/High-Strength Premixes in

Rtds/High-Strength Premixes in Belarus

Jun 2018

US$990

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Executive Summary

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PROSPECTS

RTDs/high-strength premixes continues to decline due to excise growth and unfavourable economic situation

RTDs/high-strength premixes continued to suffer from the highest excise tax among alcoholic drinks in Belarus. In addition, in 2017 the excise grew by nearly 10% compared to 2016, which resulted in an increasing average unit price.

Off-trade remains major distribution channel

Sales of RTDs/high-strength premixes continued to be mostly sold through off-trade channels. These products are rarely available in on-trade because consumers prefer to purchase custom-made or original cocktails in restaurants or bars than bottled RTDs/high-strength premixes.

Teenagers and young adults remain major consumers of category

In 2017, the preference of local consumers regarding alcoholic drinks did not significantly change. Teenagers and young adults remain major consumers of RTDs/high-strength premixes in Belarus.

COMPETITIVE LANDSCAPE

Local RTDs/high-strength premixes producers continue to dominate

In 2017, major local competitors retained their positions. Minski Zavod Bezalcoholnyh Napitkov with its brand Piknik led with a dominant total volume share.

Local young consumers pay greater attention to product design and flavour

In 2017, young local consumers continued to pay greater attention to product packaging design and flavours. Brands that offer a wide variety of flavours experienced growing volume share.

Absence of new product launches and private label negatively affect category

RTDs/high-strength premixes was not rich with new product launches or packaging redesigns in 2017. Local producers rather improved their products’ availability.

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RTDs/High-Strenght Premixes Sample Report RTDs/High-Strenght Premixes Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the RTDs/High-Strength Premixes industry in Belarus with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTDs/High-Strength Premixes industry in Belarus, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTDs/High-Strength Premixes in Belarus market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of RTDs/High-Strength Premixes in Belarus?
What are the major brands in Belarus?
How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
What are the most popular flavours within non-alcoholic beer?
What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
Has the recession benefited domestic lager over imported lager?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Country Report

Rtds/High-Strength Premixes in Belarus

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Executive Summary

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PROSPECTS

RTDs/high-strength premixes continues to decline due to excise growth and unfavourable economic situation

Off-trade remains major distribution channel

Teenagers and young adults remain major consumers of category

COMPETITIVE LANDSCAPE

Local RTDs/high-strength premixes producers continue to dominate

Local young consumers pay greater attention to product design and flavour

Absence of new product launches and private label negatively affect category

Samples

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Megatrends

Country Report

Rtds/High-Strength Premixes in Belarus

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

RTDs/high-strength premixes continues to decline due to excise growth and unfavourable economic situation

Off-trade remains major distribution channel

Teenagers and young adults remain major consumers of category

COMPETITIVE LANDSCAPE

Local RTDs/high-strength premixes producers continue to dominate

Local young consumers pay greater attention to product design and flavour

Absence of new product launches and private label negatively affect category

Samples

Overview

Why buy this report?

Report Samples

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Overview

Why buy this report?

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