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Learn moreJun 2018
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RTDs/high-strength premixes continued to suffer from the highest excise tax among alcoholic drinks in Belarus. In addition, in 2017 the excise grew by nearly 10% compared to 2016, which resulted in an increasing average unit price.
Sales of RTDs/high-strength premixes continued to be mostly sold through off-trade channels. These products are rarely available in on-trade because consumers prefer to purchase custom-made or original cocktails in restaurants or bars than bottled RTDs/high-strength premixes.
In 2017, the preference of local consumers regarding alcoholic drinks did not significantly change. Teenagers and young adults remain major consumers of RTDs/high-strength premixes in Belarus.
In 2017, major local competitors retained their positions. Minski Zavod Bezalcoholnyh Napitkov with its brand Piknik led with a dominant total volume share.
In 2017, young local consumers continued to pay greater attention to product packaging design and flavours. Brands that offer a wide variety of flavours experienced growing volume share.
RTDs/high-strength premixes was not rich with new product launches or packaging redesigns in 2017. Local producers rather improved their products’ availability.
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Discover the latest market trends and uncover sources of future market growth for the RTDs/High-Strength Premixes industry in Belarus with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Alcoholic Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.