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Country Report

RTDs/High-Strength Premixes in

Rtds/High-Strength Premixes in Belgium

22 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Category suffers from a general fall in consumption of high ABV drinks

Sales of RTDs/high-strength premixes are declining in Belgium for several reasons. The first is that, like other alcoholic drinks, a rise in excise duty has driven many Belgian consumers to buy their alcohol in a neighbouring country.

On-trade opportunity for RTDs/high-strength premixes

Recent developments in the on-trade channel could provide an opportunity for RTDs/high-strength premixes. Indeed, traditional on-trade outlets have been suffering for several years in Belgium, with players trying to re-invent themselves.

Mocktail opportunities

Alcohol-free drinks are growing in Belgium because local consumers are trying to adopt more responsible consumption habits. However, they want beverages which look like alcoholic drinks to consume when relaxing or socialising with friends.

COMPETITIVE LANDSCAPE

Bacardi Martini remains the clear category leader

Thanks to its William Lawson Cola brand, Bacardi Martini remained the clear leader in RTDs/high-strength premixes in Belgium in 2017. However, the company is not investing in the category, preferring to focus on cocktails.

Category suffers from a lack of innovation

The category’s ongoing decline can also be explained by a lack of innovation. Despite Belgian consumers being eager to try out new products, very few new launches were seen in the category in 2017.

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RTDs/High-Strenght Premixes Sample Report RTDs/High-Strenght Premixes Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the RTDs/High-Strength Premixes industry in Belgium with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTDs/High-Strength Premixes industry in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTDs/High-Strength Premixes in Belgium market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of RTDs/High-Strength Premixes in Belgium?
What are the major brands in Belgium?
How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
What are the most popular flavours within non-alcoholic beer?
What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
Has the recession benefited domestic lager over imported lager?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Rtds/High-Strength Premixes in Belgium - Category analysis

HEADLINES

PROSPECTS

Category suffers from a general fall in consumption of high ABV drinks

On-trade opportunity for RTDs/high-strength premixes

Mocktail opportunities

COMPETITIVE LANDSCAPE

Bacardi Martini remains the clear category leader

Category suffers from a lack of innovation

CATEGORY DATA

Table 1 Sales of RTDS/High-strength Premixes by Category: Total Volume 2012-2017
Table 2 Sales of RTDS/High-strength Premixes by Category: Total Value 2012-2017
Table 3 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2012-2017
Table 4 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2012-2017
Table 5 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
Table 10 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
Table 11 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2014-2017
Table 12 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2017-2022
Table 13 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2017-2022
Table 14 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2017-2022
Table 15 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2017-2022

Alcoholic Drinks in Belgium - Industry Overview

EXECUTIVE SUMMARY

Total volume sales continue to fall

Lower and more responsible alcohol consumption

Large manufacturers are suffering the most

Both the off- and on-trade channels continue to struggle

Further pressure on total volume sales over the forecast period

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 16 Number of On-trade Establishments by Type 2012-2017

TAXATION AND DUTY LEVIES

Table 17 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Summary 1 Key New Product Developments 2017

MARKET INDICATORS

Table 18 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 19 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 20 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 21 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 22 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 27 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 28 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 29 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

Megatrends

Country Report

Rtds/High-Strength Premixes in Belgium

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Executive Summary

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PROSPECTS

Category suffers from a general fall in consumption of high ABV drinks

On-trade opportunity for RTDs/high-strength premixes

Mocktail opportunities

COMPETITIVE LANDSCAPE

Bacardi Martini remains the clear category leader

Category suffers from a lack of innovation

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Overview

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Overview

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Table of Contents

Rtds/High-Strength Premixes in Belgium - Category analysis

HEADLINES

PROSPECTS

Category suffers from a general fall in consumption of high ABV drinks

On-trade opportunity for RTDs/high-strength premixes

Mocktail opportunities

COMPETITIVE LANDSCAPE

Bacardi Martini remains the clear category leader

Category suffers from a lack of innovation

CATEGORY DATA

Alcoholic Drinks in Belgium - Industry Overview

EXECUTIVE SUMMARY

Total volume sales continue to fall

Lower and more responsible alcohol consumption

Large manufacturers are suffering the most

Both the off- and on-trade channels continue to struggle

Further pressure on total volume sales over the forecast period

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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