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Country Report

RTDs/High-Strength Premixes in

Rtds/High-Strength Premixes in Bolivia

19 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Young consumers in early alcohol consumption stages prefer spirit-based RTDs and premixes

The young population segment and people with a lower economic income generally account for most consumption of RTDs in Bolivia. Consumption preferences of Bolivian consumers of alcoholic drinks evolve over time.

Easy access to counterfeit or adulterated RTDs causes public health concerns

Often authorities in charge of controlling sales of alcoholic beverages seize illegally manufactured products that do not have the required production health permits. Sometimes these products are counterfeits of legal brands and on other occasions these products carry their own brand names.

Vodka and rum-based RTDs mixed with sweet and fruit flavours are most popular

The most important national and imported brands are mixes of spirits with juices or sodas with high sugar content. The most representative brands in the marketplace in 2017 were domestically produced Cuba Libre and San Mateo and 51 Ice amongst the imported brands.

COMPETITIVE LANDSCAPE

Cuba Libre brand dominates RTDs, supported by broad penetration of its distributor Opal SRL

The national brand Cuba Libre dominated the category in 2017 with more than half of the total volume sales. Opal, its distributor and NBO, has managed to position the product in a massive way in all distribution channels, leaning on the advantage of having a broad portfolio of recognised alcoholic beverages in various categories.

Competitors focus their commercial strategies by offering bottles with larger formats

Having entered the category in a state of slow growth due mainly to the effect of the illegal market of RTDs, distributors have opted to innovate with products in larger formats. Cuba Libre, for instance, has introduced a 2-litre PET bottle to the market, effectively offering a better value-price ratio for the final consumer.

Price is the determining strategy distributors use to attract young consumers

Because the illegal RTD counterfeits have prices below those of legal products, sellers of legal RTDs of national origin opted to maintain their prices without increasing them in 2017, intending to remain competitive in relation to the informal market. Imported brands such as 51 Ice were forced to increase prices, given the new cost structure resulting from the increase in import tariffs in 2016.

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RTDs/High-Strenght Premixes Sample Report RTDs/High-Strenght Premixes Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the RTDs/High-Strength Premixes industry in Bolivia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTDs/High-Strength Premixes industry in Bolivia, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTDs/High-Strength Premixes in Bolivia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of RTDs/High-Strength Premixes in Bolivia?
What are the major brands in Bolivia?
How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
What are the most popular flavours within non-alcoholic beer?
What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
Has the recession benefited domestic lager over imported lager?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Rtds/High-Strength Premixes in Bolivia - Category analysis

HEADLINES

PROSPECTS

Young consumers in early alcohol consumption stages prefer spirit-based RTDs and premixes

Easy access to counterfeit or adulterated RTDs causes public health concerns

Vodka and rum-based RTDs mixed with sweet and fruit flavours are most popular

COMPETITIVE LANDSCAPE

Cuba Libre brand dominates RTDs, supported by broad penetration of its distributor Opal SRL

Competitors focus their commercial strategies by offering bottles with larger formats

Price is the determining strategy distributors use to attract young consumers

CATEGORY DATA

Table 1 Sales of RTDS/High-Strength Premixes by Category: Total Volume 2012-2017
Table 2 Sales of RTDS/High-Strength Premixes by Category: Total Value 2012-2017
Table 3 Sales of RTDS/High-Strength Premixes by Category: % Total Volume Growth 2012-2017
Table 4 Sales of RTDS/High-Strength Premixes by Category: % Total Value Growth 2012-2017
Table 5 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 GBO Company Shares of RTDS/High-Strength Premixes: % Total Volume 2013-2017
Table 10 NBO Company Shares of RTDS/High-Strength Premixes: % Total Volume 2013-2017
Table 11 LBN Brand Shares of RTDS/High-Strength Premixes: % Total Volume 2014-2017
Table 12 Forecast Sales of RTDS/High-Strength Premixes by Category: Total Volume 2017-2022
Table 13 Forecast Sales of RTDS/High-Strength Premixes by Category: Total Value 2017-2022
Table 14 Forecast Sales of RTDS/High-Strength Premixes by Category: % Total Volume Growth 2017-2022
Table 15 Forecast Sales of RTDS/High-Strength Premixes by Category: % Total Value Growth 2017-2022

Alcoholic Drinks in Bolivia - Industry Overview

EXECUTIVE SUMMARY

The alcoholic drinks market continues to see moderate growth in 2017

The market is leaning towards premiumisation of nationally manufactured beverages

Cervecería Boliviana Nacional remains the most important player in the alcoholic drinks market

Distributors and alcoholic drink producers focus on millennial buying behaviour as key factor for growth in the forecast period

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 16 Number of On-trade Establishments by Type 2012-2017

TAXATION AND DUTY LEVIES

Table 17 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Summary 1 Key New Product Developments 2017

MARKET INDICATORS

Table 18 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 19 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 20 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 21 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 22 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 27 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 28 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 29 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2017
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

Megatrends

Country Report

Rtds/High-Strength Premixes in Bolivia

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Executive Summary

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PROSPECTS

Young consumers in early alcohol consumption stages prefer spirit-based RTDs and premixes

Easy access to counterfeit or adulterated RTDs causes public health concerns

Vodka and rum-based RTDs mixed with sweet and fruit flavours are most popular

COMPETITIVE LANDSCAPE

Cuba Libre brand dominates RTDs, supported by broad penetration of its distributor Opal SRL

Competitors focus their commercial strategies by offering bottles with larger formats

Price is the determining strategy distributors use to attract young consumers

Samples

Overview

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Report Samples

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Overview

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Table of Contents

Rtds/High-Strength Premixes in Bolivia - Category analysis

HEADLINES

PROSPECTS

Young consumers in early alcohol consumption stages prefer spirit-based RTDs and premixes

Easy access to counterfeit or adulterated RTDs causes public health concerns

Vodka and rum-based RTDs mixed with sweet and fruit flavours are most popular

COMPETITIVE LANDSCAPE

Cuba Libre brand dominates RTDs, supported by broad penetration of its distributor Opal SRL

Competitors focus their commercial strategies by offering bottles with larger formats

Price is the determining strategy distributors use to attract young consumers

CATEGORY DATA

Alcoholic Drinks in Bolivia - Industry Overview

EXECUTIVE SUMMARY

The alcoholic drinks market continues to see moderate growth in 2017

The market is leaning towards premiumisation of nationally manufactured beverages

Cervecería Boliviana Nacional remains the most important player in the alcoholic drinks market

Distributors and alcoholic drink producers focus on millennial buying behaviour as key factor for growth in the forecast period

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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