Executive Summary

Jun 2018
PROSPECTS
Hot summer weather drives demand for RTDs

RTDs was another category to benefit greatly from the hot summer weather in 2017. While availability and product range remained limited at the end of the review period, those who were familiar with these drinks and their refreshing properties increased their consumption.

Manufacturers of high-strength premixes looking to tap into the cocktail trend

Unlike RTDs, high-strength premixes registered a further decline at the end of the review period in Bosnia-Herzegovina as consumer awareness of these products remained weak, mainly due to a lack of promotional activities. A modest increase in current value terms was seen in the off-trade in 2017 as a small group of consumers bought high-strength premixes as a viable alternative to popular on-trade cocktails.

On-trade remains the dominant channel for RTDs/high-strength premixes

The on-trade remained the dominant channel for both RTDs and high-strength premixes in Bosnia-Herzegovina in 2017. In part, this is due to the limited availability and visibility of these drinks in the off-trade.

COMPETITIVE LANDSCAPE
Brand extensions lead RTDs/high-strength premixes

Multinationals continued to lead RTDs/high-strength premixes in Bosnia-Herzegovina in 2017, with a single regional player, namely Badel 1862, ranking among the top five. This suggests that historically there has been no tradition for the manufacture or consumption of RTDs and high-strength premixes in Bosnia-Herzegovina.

Lack of promotion

RTDs/high-strength premixes continued to be characterised by a lack of promotional activity in 2017. The leading players rely primarily on the strength of the original Smirnoff and Bacardi brands to generate consumer interest, while also seeking to improve availability through the leading retail chains but primarily on-trade outlets, where most sales are generated.

Category’s small size discourages investment

RTDs/high-strength premixes in Bosnia-Herzegovina is currently too small to attract any significant interest or investment from new manufacturers. Most new products have been a result of excess stock in neighbouring markets or large international launches which do not take into account local preferences.

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Overview

Discover the latest market trends and uncover sources of future market growth for the RTDs/High-Strength Premixes industry in Bosnia and Herzegovina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTDs/High-Strength Premixes industry in Bosnia and Herzegovina, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTDs/High-Strength Premixes in Bosnia and Herzegovina market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market volume shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of RTDs/High-Strength Premixes in Bosnia and Herzegovina?
  • What are the major brands in Bosnia and Herzegovina?
  • How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
  • What are the most popular flavours within non-alcoholic beer?
  • What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
  • Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
  • Has the recession benefited domestic lager over imported lager?
Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Rtds/High-Strength Premixes in Bosnia-Herzegovina - Category analysis

HEADLINES

PROSPECTS

Hot summer weather drives demand for RTDs
Manufacturers of high-strength premixes looking to tap into the cocktail trend
On-trade remains the dominant channel for RTDs/high-strength premixes

COMPETITIVE LANDSCAPE

Brand extensions lead RTDs/high-strength premixes
Lack of promotion
Category’s small size discourages investment

CATEGORY DATA

Table 1 Sales of RTDS/High-Strength Premixes by Category: Total Volume 2012-2017
Table 2 Sales of RTDS/High-Strength Premixes by Category: Total Value 2012-2017
Table 3 Sales of RTDS/High-Strength Premixes by Category: % Total Volume Growth 2012-2017
Table 4 Sales of RTDS/High-Strength Premixes by Category: % Total Value Growth 2012-2017
Table 5 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 GBO Company Shares of RTDS/High-Strength Premixes: % Total Volume 2013-2017
Table 10 NBO Company Shares of RTDS/High-Strength Premixes: % Total Volume 2013-2017
Table 11 LBN Brand Shares of RTDS/High-Strength Premixes: % Total Volume 2014-2017
Table 12 Forecast Sales of RTDS/High-Strength Premixes by Category: Total Volume 2017-2022
Table 13 Forecast Sales of RTDS/High-Strength Premixes by Category: Total Value 2017-2022
Table 14 Forecast Sales of RTDS/High-Strength Premixes by Category: % Total Volume Growth 2017-2022
Table 15 Forecast Sales of RTDS/High-Strength Premixes by Category: % Total Value Growth 2017-2022