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Country Report

RTDs/High-Strength Premixes in

Rtds/High-Strength Premixes in Cameroon

19 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

RTDs/high-strength premixes is expected to register positive growth as category awareness continues to grow

RTDs/high-strength premixes recorded strong growth in 2017 as a result of a growing consumer base, stemming from increasing visibility and consumer awareness. Although this growth is likely to subside in the long run, the positive trend is expected to continue over the forecast period.

Price is likely to remain a key determinant of the category’s success

Price is likely to remain a key determinant in the category’s success, as the vast majority of consumers remain price sensitive. The key is therefore to tap into the mass market by catering to the wider audience, whilst aligning any pricing strategies with what will be offered in the marketplace.

More brands/players expected to enter the category over the forecast period

As the RTDs/high-strength premixes category evolves, incumbent players are expected to either increase their brand portfolios organically or secure additional distribution rights. In addition, with the rising trend of cocktails in Cameroon, RTDs/high-strength premixes present an alternative to freshly made cocktails with an opportunity to reduce costs, as they are more convenient and do not require a set of mixology skills.

COMPETITIVE LANDSCAPE

Local player Brasseries du Cameroun dominates in RTDs/high-strength premixes

Brasseries du Cameroun dominated RTDs/high-strength premixes in 2017 whilst Guinness Cameroon claimed the remaining volume share. Having been in Cameroon for 86 years, Les Brasseries du Cameroun owes its success to its sole brand, Booster, which comes in four different flavours: Piña Colada, Vodka Grapefruit, Whisky Cola and Gin Tonic.

Young adults drive demand for RTDs/high-strength premixes in 2017

Because spirits are not within reach for most consumers given their higher entry pricing point, RTDs/high-strength premixes are a good alternative. They have a lower pricing entry point and offer consumers the impression of having a drink with a superior taste.

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RTDs/High-Strenght Premixes Sample Report RTDs/High-Strenght Premixes Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Report Samples

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the RTDs/High-Strength Premixes industry in Cameroon with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTDs/High-Strength Premixes industry in Cameroon, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTDs/High-Strength Premixes in Cameroon market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of RTDs/High-Strength Premixes in Cameroon?
What are the major brands in Cameroon?
How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
What are the most popular flavours within non-alcoholic beer?
What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
Has the recession benefited domestic lager over imported lager?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Rtds/High-Strength Premixes in Cameroon - Category analysis

HEADLINES

PROSPECTS

RTDs/high-strength premixes is expected to register positive growth as category awareness continues to grow

Price is likely to remain a key determinant of the category’s success

More brands/players expected to enter the category over the forecast period

COMPETITIVE LANDSCAPE

Local player Brasseries du Cameroun dominates in RTDs/high-strength premixes

Young adults drive demand for RTDs/high-strength premixes in 2017

CATEGORY DATA

Table 1 Sales of RTDS/High-Strength Premixes by Category: Total Volume 2012-2017
Table 2 Sales of RTDS/High-Strength Premixes by Category: Total Value 2012-2017
Table 3 Sales of RTDS/High-Strength Premixes by Category: % Total Volume Growth 2012-2017
Table 4 Sales of RTDS/High-Strength Premixes by Category: % Total Value Growth 2012-2017
Table 5 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 GBO Company Shares of RTDS/High-Strength Premixes: % Total Volume 2013-2017
Table 10 NBO Company Shares of RTDS/High-Strength Premixes: % Total Volume 2013-2017
Table 11 LBN Brand Shares of RTDS/High-Strength Premixes: % Total Volume 2014-2017
Table 12 Forecast Sales of RTDS/High-Strength Premixes by Category: Total Volume 2017-2022
Table 13 Forecast Sales of RTDS/High-Strength Premixes by Category: Total Value 2017-2022
Table 14 Forecast Sales of RTDS/High-Strength Premixes by Category: % Total Volume Growth 2017-2022
Table 15 Forecast Sales of RTDS/High-Strength Premixes by Category: % Total Value Growth 2017-2022

Alcoholic Drinks in Cameroon - Industry Overview

EXECUTIVE SUMMARY

Alcoholic drinks records good volume growth in 2017, thanks to a strong social drinking culture

Consumers trade up as a result of higher disposable income

Les Brasseries du Cameroun leads alcoholic drinks in 2017

On-trade remains the leading distribution channel in 2017

Lack of recreational activities and rising disposable income to drive growth within alcoholic drinks over the forecast period

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments

TAXATION AND DUTY LEVIES

Table 16 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

Summary 1 Key New Product Developments 2017

MARKET INDICATORS

Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 19 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 26 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 27 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 28 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2017
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

Megatrends

Country Report

Rtds/High-Strength Premixes in Cameroon

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

RTDs/high-strength premixes is expected to register positive growth as category awareness continues to grow

Price is likely to remain a key determinant of the category’s success

More brands/players expected to enter the category over the forecast period

COMPETITIVE LANDSCAPE

Local player Brasseries du Cameroun dominates in RTDs/high-strength premixes

Young adults drive demand for RTDs/high-strength premixes in 2017

Samples

Overview

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Overview

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Table of Contents

Rtds/High-Strength Premixes in Cameroon - Category analysis

HEADLINES

PROSPECTS

RTDs/high-strength premixes is expected to register positive growth as category awareness continues to grow

Price is likely to remain a key determinant of the category’s success

More brands/players expected to enter the category over the forecast period

COMPETITIVE LANDSCAPE

Local player Brasseries du Cameroun dominates in RTDs/high-strength premixes

Young adults drive demand for RTDs/high-strength premixes in 2017

CATEGORY DATA

Alcoholic Drinks in Cameroon - Industry Overview

EXECUTIVE SUMMARY

Alcoholic drinks records good volume growth in 2017, thanks to a strong social drinking culture

Consumers trade up as a result of higher disposable income

Les Brasseries du Cameroun leads alcoholic drinks in 2017

On-trade remains the leading distribution channel in 2017

Lack of recreational activities and rising disposable income to drive growth within alcoholic drinks over the forecast period

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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