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Country Report

RTDs/High-Strength Premixes in

Rtds/High-Strength Premixes in China

22 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Sales continue to decline with consumers burnt out after over-marketing

With most RTDs/high-strength premixes lacking product innovation and differentiation, the homogeneous marketing strategies using endorsements by young celebrities have worn thin on consumers and led to declining interest in these products. With the post-1990s generation becoming even more health conscious, the negative perception of RTDs/high-strength premixes, which contain high levels of artificial colourings and flavours, has become a major competitive disadvantage.

Industry standardisation to ensure product quality and drive future development

Due to a lack of market controls, RTDs/high-strength premixes in China was considered as an easy access category, and became crowded with counterfeit and standardised products. This damaged the product image and negatively affected purchasing intent.

COMPETITIVE LANDSCAPE

Rio attracts first-time drinkers with new low alcohol products

Shanghai Bacchus Liquor Co remained the leader in RTDs/high-strength premixes in China in 2017, increasing its total volume share significantly, not only due to the continued declines of the overall category, but also due to increased investment in new product development.

Mixx Tail withdraws as rapidly as it rose

After the debut of Mixx Tail at the end of 2015, Budweiser Wuhan International Brewing Co took a high profile approach in China, intending to seize share from domestic manufacturers. With its differentiated stylish packaging, Mixx Tail overtook Breezer from Bacardi China Co and reached second place in terms of volume sales in 2016.

Traditional local spirit manufacturers enter

Following the success of the Umeet premix brand from Kweichow Moutai, Luzhou Lao Jiao Co also entered RTDs/high-strength premixes by releasing three new products in 2017. All three products target the younger generations, who are not so familiar with traditional baijiu brands.

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RTDs/High-Strenght Premixes Sample Report RTDs/High-Strenght Premixes Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the RTDs/High-Strength Premixes industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTDs/High-Strength Premixes industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTDs/High-Strength Premixes in China market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of RTDs/High-Strength Premixes in China?
What are the major brands in China?
How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
What are the most popular flavours within non-alcoholic beer?
What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
Has the recession benefited domestic lager over imported lager?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Rtds/High-Strength Premixes in China - Category analysis

HEADLINES

PROSPECTS

Sales continue to decline with consumers burnt out after over-marketing

Industry standardisation to ensure product quality and drive future development

COMPETITIVE LANDSCAPE

Rio attracts first-time drinkers with new low alcohol products

Mixx Tail withdraws as rapidly as it rose

Traditional local spirit manufacturers enter

CATEGORY DATA

Table 1 Sales of RTDS/High-strength Premixes by Category: Total Volume 2012-2017
Table 2 Sales of RTDS/High-strength Premixes by Category: Total Value 2012-2017
Table 3 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2012-2017
Table 4 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2012-2017
Table 5 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
Table 10 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
Table 11 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2014-2017
Table 12 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2017-2022
Table 13 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2017-2022
Table 14 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2017-2022
Table 15 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2017-2022

Alcoholic Drinks in China - Industry Overview

EXECUTIVE SUMMARY

Signs of recovery

Off-trade unit prices continue to rise

Market concentration continues to intensify

Off-trade volume growth surpasses that of on-trade channels

Stagnant outlook for alcoholic drinks over the forecast period

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 16 Number of On-trade Establishments by Type 2012-2017

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

Summary 2 Key New Product Developments 2017

MARKET INDICATORS

Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 19 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 26 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 27 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 28 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

Megatrends

Country Report

Rtds/High-Strength Premixes in China

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Sales continue to decline with consumers burnt out after over-marketing

Industry standardisation to ensure product quality and drive future development

COMPETITIVE LANDSCAPE

Rio attracts first-time drinkers with new low alcohol products

Mixx Tail withdraws as rapidly as it rose

Traditional local spirit manufacturers enter

Samples

Overview

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Report Samples

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Overview

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Table of Contents

Rtds/High-Strength Premixes in China - Category analysis

HEADLINES

PROSPECTS

Sales continue to decline with consumers burnt out after over-marketing

Industry standardisation to ensure product quality and drive future development

COMPETITIVE LANDSCAPE

Rio attracts first-time drinkers with new low alcohol products

Mixx Tail withdraws as rapidly as it rose

Traditional local spirit manufacturers enter

CATEGORY DATA

Alcoholic Drinks in China - Industry Overview

EXECUTIVE SUMMARY

Signs of recovery

Off-trade unit prices continue to rise

Market concentration continues to intensify

Off-trade volume growth surpasses that of on-trade channels

Stagnant outlook for alcoholic drinks over the forecast period

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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