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Country Report

RTDs/High-Strength Premixes in

Rtds/High-Strength Premixes in Costa Rica

25 pages, Jul 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

New flavour extensions and packaging updates continue to boost sales

Despite the broad penetration already achieved by major spirit-based RTDs in Costa Rica, local manufacturers and distributors continue to find new development opportunities through segmentation based on new flavour launches and packaging updates. In this context, further consolidation of top-of-mind brands under the control of Florida Bebidas continued to be seen in 2017, particularly Smirnoff Ice, which continued to take advantage of new flavour updates based on the wide versatility provided by vodka-based drinks.

Further segmentation over the coming five years

As demand for RTDs/high-strength premixes becomes more mature, it is expected that major manufacturers and distributors will continue to focus on developing additional levels of segmentation based on gender, age and product innovation. They will use a broader base of trendy flavours and mixes of spirits/wine, whilst taking advantage of top-of-mind umbrella brands capable of generating immediate awareness of such proposals.

Niche development opportunities

It is also expected that players will become more proactive in following the changing expectations of young and more mature consumers who were loyal buyers of high sugar drinks earlier in their lives, but are anticipated to continue moving away from such proposals as their health concerns increase. Products with a healthier positioning, including sugar-free products and products containing all-natural ingredients, are set to find niche development opportunities over the forecast period, targeting middle- and high-income buyers, who will continue to find value in the convenience of RTD proposals.

COMPETITIVE LANDSCAPE

Florida Bebidas maintains its dominant position

Maintaining the same competitive strength from the review period, the local brewer Florida Bebidas maintained its strong dominance in RTDs/high-strength premixes in Costa Rica in total volume terms during 2017. The regional player continued to take advantage of its economies of scale, derived from the leading role it plays in the other alcoholic and non-alcoholic drinks categories in which it participates, benefiting from strong distribution and marketing networks which help to support the high penetration of its broad portfolio of local and international brands.

New competitors are anticipated to increase their penetration to 2022

As other major alcoholic drinks distributors in Costa Rica continue to look for additional revenue opportunities over the coming five years, they are anticipated to increase their attention on the development potential offered by RTDs/high-strength premixes, challenging the dominant position of a single player that concentrates most of its sales on a few brands that focus on flavour variations to increase awareness. In this context, mid-priced international proposals, such as the recently introduced Mokai, are expected to find appealing development opportunities, based on their capacity to provide new alcoholic drinks mixes (cider-based in this case), whilst still offering value and good availability across modern grocery retailers.

Florida Bebidas will have to respond

In response to the new product launches, Florida Bebidas is expected to increase the number of its own offerings, which will address the changing expectations of different segments of young local consumers, whilst reflecting the growing popularity that recent launches such as Bendito Té and Bliss are anticipated to have over the forecast period.

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RTDs/High-Strenght Premixes Sample Report RTDs/High-Strenght Premixes Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the RTDs/High-Strength Premixes industry in Costa Rica with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTDs/High-Strength Premixes industry in Costa Rica, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTDs/High-Strength Premixes in Costa Rica market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of RTDs/High-Strength Premixes in Costa Rica?
What are the major brands in Costa Rica?
How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
What are the most popular flavours within non-alcoholic beer?
What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
Has the recession benefited domestic lager over imported lager?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Rtds/High-Strength Premixes in Costa Rica - Category analysis

HEADLINES

PROSPECTS

New flavour extensions and packaging updates continue to boost sales

Further segmentation over the coming five years

Niche development opportunities

COMPETITIVE LANDSCAPE

Florida Bebidas maintains its dominant position

New competitors are anticipated to increase their penetration to 2022

Florida Bebidas will have to respond

CATEGORY DATA

Table 1 Sales of RTDS/High-Strength Premixes by Category: Total Volume 2012-2017
Table 2 Sales of RTDS/High-Strength Premixes by Category: Total Value 2012-2017
Table 3 Sales of RTDS/High-Strength Premixes by Category: % Total Volume Growth 2012-2017
Table 4 Sales of RTDS/High-Strength Premixes by Category: % Total Value Growth 2012-2017
Table 5 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 GBO Company Shares of RTDS/High-Strength Premixes: % Total Volume 2013-2017
Table 10 NBO Company Shares of RTDS/High-Strength Premixes: % Total Volume 2013-2017
Table 11 LBN Brand Shares of RTDS/High-Strength Premixes: % Total Volume 2014-2017
Table 12 Forecast Sales of RTDS/High-Strength Premixes by Category: Total Volume 2017-2022
Table 13 Forecast Sales of RTDS/High-Strength Premixes by Category: Total Value 2017-2022
Table 14 Forecast Sales of RTDS/High-Strength Premixes by Category: % Total Volume Growth 2017-2022
Table 15 Forecast Sales of RTDS/High-Strength Premixes by Category: % Total Value Growth 2017-2022

Alcoholic Drinks in Costa Rica - Industry Overview

EXECUTIVE SUMMARY

Brand positioning, availability and affordability set the pace in alcoholic drinks

Stable growth rates and pricing updates continue to set the pace in alcoholic drinks

Major local manufacturers and distributors continue to set the pace in Costa Rica

Modern grocery retailers gain penetration across all categories

Segmentation and innovation are anticipated to continue driving demand

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
Licence types:
On-trade establishments
Table 16 Number of On-trade Establishments by Type 2012-2017

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

Summary 2 Key New Product Developments 2017

MARKET INDICATORS

Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 19 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 26 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 27 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 28 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2017
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

Megatrends

Country Report

Rtds/High-Strength Premixes in Costa Rica

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

New flavour extensions and packaging updates continue to boost sales

Further segmentation over the coming five years

Niche development opportunities

COMPETITIVE LANDSCAPE

Florida Bebidas maintains its dominant position

New competitors are anticipated to increase their penetration to 2022

Florida Bebidas will have to respond

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Overview

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Table of Contents

Rtds/High-Strength Premixes in Costa Rica - Category analysis

HEADLINES

PROSPECTS

New flavour extensions and packaging updates continue to boost sales

Further segmentation over the coming five years

Niche development opportunities

COMPETITIVE LANDSCAPE

Florida Bebidas maintains its dominant position

New competitors are anticipated to increase their penetration to 2022

Florida Bebidas will have to respond

CATEGORY DATA

Alcoholic Drinks in Costa Rica - Industry Overview

EXECUTIVE SUMMARY

Brand positioning, availability and affordability set the pace in alcoholic drinks

Stable growth rates and pricing updates continue to set the pace in alcoholic drinks

Major local manufacturers and distributors continue to set the pace in Costa Rica

Modern grocery retailers gain penetration across all categories

Segmentation and innovation are anticipated to continue driving demand

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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