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Country Report

RTDs/High-Strength Premixes in

Rtds/High-Strength Premixes in Croatia

22 pages, Jun 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

RTDs/high-strength premixes is failing as a concept

In Croatia, RTDs/high-strength premixes are still struggling to attract consumers’ attention as a legitimate alternative to alcoholic drinks prepared on spot. For drinkers in Croatia it is more about the process and social interaction than about the convenience of pre-made drinks.

Marginal categories advancing

There were differences in growth dynamics between categories in 2017. Whilst the biggest two categories, high-strength premixes and spirit-based RTDs, saw their sales fall, the newest and smallest category of wine-based RTDs thrives on consumer curiosity, and saw a positive performance.

Limited target group and the distribution split

One of the main factors contributing to the humble performance of RTDs/high-strength premixes is that they address only a limited part of the population. The target group is the younger working population; the same group that enjoys the social aspect of having alcoholic drinks in company.

COMPETITIVE LANDSCAPE

Multinationals dominate

The only two manufacturers that can consider themselves as even moderately successful in RTDs/high-strength premixes are both multinationals. Bacardi & Co leads with its Bacardi Breezer rum-based drink, followed by Diageo, which owns the vodka-based Smirnoff Ice brand.

Local brands compete on price

Local companies are more involved in high-strength premixes, with Badel 1862 being particularly successful in selling its vodka-based high-strength premix Vigor, which is also an extension of the leading vodka brand Vigor. As in vodka, Badel ensures its supremacy through price.

Economy brands try to break through

As the question of price is of secondary importance in RTDs/high-strength premixes, the leading brands can be considered premium, thus premium brands prevail. Lower-priced, mostly domestic, products can be considered as mid-priced, whilst only recently did wine-based RTDs appear in large packaging, which can claim to be economy.

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RTDs/High-Strenght Premixes Sample Report RTDs/High-Strenght Premixes Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the RTDs/High-Strength Premixes industry in Croatia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTDs/High-Strength Premixes industry in Croatia, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTDs/High-Strength Premixes in Croatia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of RTDs/High-Strength Premixes in Croatia?
What are the major brands in Croatia?
How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
What are the most popular flavours within non-alcoholic beer?
What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
Has the recession benefited domestic lager over imported lager?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Rtds/High-Strength Premixes in Croatia - Category analysis

HEADLINES

PROSPECTS

RTDs/high-strength premixes is failing as a concept

Marginal categories advancing

Limited target group and the distribution split

COMPETITIVE LANDSCAPE

Multinationals dominate

Local brands compete on price

Economy brands try to break through

CATEGORY DATA

Table 1 Sales of RTDS/High-Strength Premixes by Category: Total Volume 2012-2017
Table 2 Sales of RTDS/High-Strength Premixes by Category: Total Value 2012-2017
Table 3 Sales of RTDS/High-Strength Premixes by Category: % Total Volume Growth 2012-2017
Table 4 Sales of RTDS/High-Strength Premixes by Category: % Total Value Growth 2012-2017
Table 5 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 GBO Company Shares of RTDS/High-Strength Premixes: % Total Volume 2013-2017
Table 10 NBO Company Shares of RTDS/High-Strength Premixes: % Total Volume 2013-2017
Table 11 LBN Brand Shares of RTDS/High-Strength Premixes: % Total Volume 2014-2017
Table 12 Forecast Sales of RTDS/High-Strength Premixes by Category: Total Volume 2017-2022
Table 13 Forecast Sales of RTDS/High-Strength Premixes by Category: Total Value 2017-2022
Table 14 Forecast Sales of RTDS/High-Strength Premixes by Category: % Total Volume Growth 2017-2022
Table 15 Forecast Sales of RTDS/High-Strength Premixes by Category: % Total Value Growth 2017-2022

Alcoholic Drinks in Croatia - Industry Overview

EXECUTIVE SUMMARY

Recovery of sales in the major alcoholic drinks categories

More regulation to protect consumers

Possible end to the Badel 1862 drama

Slow development of food/drink/tobacco specialists

Modest but steady growth ahead

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 16 Number of On-trade Establishments by Type 2012-2017

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook
Summary 2 Key New Product Developments 2017

MARKET INDICATORS

Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 19 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 26 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 27 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 28 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2017
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

Megatrends

Country Report

Rtds/High-Strength Premixes in Croatia

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Executive Summary

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PROSPECTS

RTDs/high-strength premixes is failing as a concept

Marginal categories advancing

Limited target group and the distribution split

COMPETITIVE LANDSCAPE

Multinationals dominate

Local brands compete on price

Economy brands try to break through

Samples

Overview

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Report Samples

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Overview

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Table of Contents

Rtds/High-Strength Premixes in Croatia - Category analysis

HEADLINES

PROSPECTS

RTDs/high-strength premixes is failing as a concept

Marginal categories advancing

Limited target group and the distribution split

COMPETITIVE LANDSCAPE

Multinationals dominate

Local brands compete on price

Economy brands try to break through

CATEGORY DATA

Alcoholic Drinks in Croatia - Industry Overview

EXECUTIVE SUMMARY

Recovery of sales in the major alcoholic drinks categories

More regulation to protect consumers

Possible end to the Badel 1862 drama

Slow development of food/drink/tobacco specialists

Modest but steady growth ahead

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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