Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

RTDs/High-Strength Premixes in

Rtds/High-Strength Premixes in Dominican Republic

20 pages, Jul 2018

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Category growth slows in 2017

In 2017, RTDs/high-strength premixes continued to record solid total volume growth. The relatively high prices of these products, coupled with cheaper alternatives in other categories (eg rum), however, continued to impact consumption, with growth being slightly slower than that seen the previous year.

Wine-based RTDs remains flat

Wine-based RTDs remained flat in total volume terms in 2017. The two best-selling brands, Sangria Gitano and Don Simón Sangría, accounted for more than one half of total volume sales in the category.

Innovation is needed

As in 2016, RTDs/high-strength premixes did not see any new products launched in 2017, with the category remaining limited to a few brands with relatively high unit prices. While international companies are able to capitalise on brand recognition and compete effectively thanks to their considerable resources, additional innovation is needed to reinvigorate the category.

COMPETITIVE LANDSCAPE

Diageo leads the category

Diageo continued to lead RTDs/high-strength premixes in 2017 thanks to its spirit-based Smirnoff Ice brand, which accounted for close to one half of the wider category’s overall volume sales. Within spirit-based RTDs, Smirnoff Ice commanded the vast majority of volume sales.

Bacardi dominates high-strength premixes

In 2017, Bacardi Dominicana continued to lead high-strength premixes thanks to its flagship Alize brand, which accounted for more than three quarters of total volume sales. Despite the strength of Alize, the product tends to have a unit price which is similar to other alcoholic drinks, while its distribution is also somewhat limited in the country.

Private label remains absent from RTDs/high-strength premixes

In 2017, there were no private label products present in RTDs/high-strength premixes. However, given the relatively high unit prices of most products within the category, private label participation could be a way to introduce them to more consumers and thereby increase awareness.

Files are delivered directly into your account within a few minutes of purchase.

Samples

RTDs/High-Strenght Premixes Sample Report RTDs/High-Strenght Premixes Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Report Samples

FAQs about samples

Delivery

Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the RTDs/High-Strength Premixes industry in Dominican Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTDs/High-Strength Premixes industry in Dominican Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTDs/High-Strength Premixes in Dominican Republic market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of RTDs/High-Strength Premixes in Dominican Republic?
What are the major brands in Dominican Republic?
How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
What are the most popular flavours within non-alcoholic beer?
What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
Has the recession benefited domestic lager over imported lager?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Want to find out more about this report?

Request more information

Rtds/High-Strength Premixes in Dominican Republic - Category analysis

HEADLINES

PROSPECTS

Category growth slows in 2017

Wine-based RTDs remains flat

Innovation is needed

COMPETITIVE LANDSCAPE

Diageo leads the category

Bacardi dominates high-strength premixes

Private label remains absent from RTDs/high-strength premixes

CATEGORY DATA

Table 1 Sales of RTDS/High-Strength Premixes by Category: Total Volume 2012-2017
Table 2 Sales of RTDS/High-Strength Premixes by Category: Total Value 2012-2017
Table 3 Sales of RTDS/High-Strength Premixes by Category: % Total Volume Growth 2012-2017
Table 4 Sales of RTDS/High-Strength Premixes by Category: % Total Value Growth 2012-2017
Table 5 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 GBO Company Shares of RTDS/High-Strength Premixes: % Total Volume 2013-2017
Table 10 NBO Company Shares of RTDS/High-Strength Premixes: % Total Volume 2013-2017
Table 11 LBN Brand Shares of RTDS/High-Strength Premixes: % Total Volume 2014-2017
Table 12 Forecast Sales of RTDS/High-Strength Premixes by Category: Total Volume 2017-2022
Table 13 Forecast Sales of RTDS/High-Strength Premixes by Category: Total Value 2017-2022
Table 14 Forecast Sales of RTDS/High-Strength Premixes by Category: % Total Volume Growth 2017-2022
Table 15 Forecast Sales of RTDS/High-Strength Premixes by Category: % Total Value Growth 2017-2022

Alcoholic Drinks in Dominican Republic - Industry Overview

EXECUTIVE SUMMARY

Growth slows slightly in 2017

Alcoholic drinks face a rise in taxation

Competitive retail landscape remains largely unchanged

No major changes observed in the distribution landscape

Alcoholic drinks market set to record further steady growth over the forecast period

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments

TAXATION AND DUTY LEVIES

Table 16 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook
Summary 1 Key New Product Developments 2017

MARKET INDICATORS

Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 19 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 26 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 27 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 28 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2017
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

Megatrends

Country Report

Rtds/High-Strength Premixes in Dominican Republic

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Category growth slows in 2017

Wine-based RTDs remains flat

Innovation is needed

COMPETITIVE LANDSCAPE

Diageo leads the category

Bacardi dominates high-strength premixes

Private label remains absent from RTDs/high-strength premixes

Samples

Overview

Why buy this report?

Report Samples

Delivery

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Rtds/High-Strength Premixes in Dominican Republic - Category analysis

HEADLINES

PROSPECTS

Category growth slows in 2017

Wine-based RTDs remains flat

Innovation is needed

COMPETITIVE LANDSCAPE

Diageo leads the category

Bacardi dominates high-strength premixes

Private label remains absent from RTDs/high-strength premixes

CATEGORY DATA

Alcoholic Drinks in Dominican Republic - Industry Overview

EXECUTIVE SUMMARY

Growth slows slightly in 2017

Alcoholic drinks face a rise in taxation

Competitive retail landscape remains largely unchanged

No major changes observed in the distribution landscape

Alcoholic drinks market set to record further steady growth over the forecast period

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports