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Country Report

RTDs/High-Strength Premixes in

Rtds/High-Strength Premixes in Ecuador

19 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Spirit-based RTDs compete with beer for consumption moments

Even though on-trade consumption of RTDs/high-strength pre-mixes recovered slightly in 2017, the trend of staying at home in order to save money remained strong. Home entertainment has become more popular, especially among young consumers from the middle socioeconomic levels, which are the core consumers of RTDs.

High-strength premixes being replaced by other spirit options

High-strength premixes recorded total volume declines in 2016 and 2017, driven by price increases after alcoholic drinks taxes were established according to the percentage of alcohol content per litre. Tax increases on these products were higher than on many other alcoholic drinks, given that the alcohol content of high-strength premixes is high.

Wine-based RTDs a small niche targeting women and young adults

Wine-based RTDs is a relatively small category which, however, returned to total volume growth in 2017. The main brands are imported and are largely consumed by women in the middle-income groups and young adults.

COMPETITIVE LANDSCAPE

Azende Corp Cía leads RTDs/high-strength premixes

Azende Corp Cía maintained its leading position in RTDs/high-strength pre-mixes in 2017. The company’s leadership can be attributed to its umbrella brand strategy which covers this category among others within alcoholic drinks, with its Zhumir brand.

Strong below-the-line investment and point-of-sale promotions

Players, especially in spirit-based RTDs, invest heavily in marketing activities in order to maintain volume sales and achieve growth. Event sponsorships, promotions at points of sale, and below-the-line activities are part of their usual activities.

No major innovation in 2017 with companies investing in previous launches

In 2016, Almacenes Juan Eljuri Cía launched Ron Cien Fuegos Rum + Coke. In Ecuador, rum is mainly mixed with coke or similar beverages.

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Samples

RTDs/High-Strenght Premixes Sample Report RTDs/High-Strenght Premixes Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the RTDs/High-Strength Premixes industry in Ecuador with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTDs/High-Strength Premixes industry in Ecuador, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTDs/High-Strength Premixes in Ecuador market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of RTDs/High-Strength Premixes in Ecuador?
What are the major brands in Ecuador?
How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
What are the most popular flavours within non-alcoholic beer?
What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
Has the recession benefited domestic lager over imported lager?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Rtds/High-Strength Premixes in Ecuador - Category analysis

HEADLINES

PROSPECTS

Spirit-based RTDs compete with beer for consumption moments

High-strength premixes being replaced by other spirit options

Wine-based RTDs a small niche targeting women and young adults

COMPETITIVE LANDSCAPE

Azende Corp Cía leads RTDs/high-strength premixes

Strong below-the-line investment and point-of-sale promotions

No major innovation in 2017 with companies investing in previous launches

CATEGORY DATA

Table 1 Sales of RTDS/High-Strength Premixes by Category: Total Volume 2012-2017
Table 2 Sales of RTDS/High-Strength Premixes by Category: Total Value 2012-2017
Table 3 Sales of RTDS/High-Strength Premixes by Category: % Total Volume Growth 2012-2017
Table 4 Sales of RTDS/High-Strength Premixes by Category: % Total Value Growth 2012-2017
Table 5 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 GBO Company Shares of RTDS/High-Strength Premixes: % Total Volume 2013-2017
Table 10 NBO Company Shares of RTDS/High-Strength Premixes: % Total Volume 2013-2017
Table 11 LBN Brand Shares of RTDS/High-Strength Premixes: % Total Volume 2014-2017
Table 12 Forecast Sales of RTDS/High-Strength Premixes by Category: Total Volume 2017-2022
Table 13 Forecast Sales of RTDS/High-Strength Premixes by Category: Total Value 2017-2022
Table 14 Forecast Sales of RTDS/High-Strength Premixes by Category: % Total Volume Growth 2017-2022
Table 15 Forecast Sales of RTDS/High-Strength Premixes by Category: % Total Value Growth 2017-2022

Alcoholic Drinks in Ecuador - Industry Overview

EXECUTIVE SUMMARY

Alcoholic drinks returns to growth in 2017

A large number of new importers

Two main beer players merge

Off-trade leads volume sales, on-trade leads value

Total volume growth expected over the forecast period

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age

Drink driving

Advertising

Smoking ban

Opening hours

On-trade establishments

Table 16 Number of On-trade Establishments by Type 2012-2017

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook
Summary 2 Key New Product Developments 2017

MARKET INDICATORS

Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 19 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 26 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 27 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 28 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2017
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

Megatrends

Country Report

Rtds/High-Strength Premixes in Ecuador

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Spirit-based RTDs compete with beer for consumption moments

High-strength premixes being replaced by other spirit options

Wine-based RTDs a small niche targeting women and young adults

COMPETITIVE LANDSCAPE

Azende Corp Cía leads RTDs/high-strength premixes

Strong below-the-line investment and point-of-sale promotions

No major innovation in 2017 with companies investing in previous launches

Samples

Overview

Why buy this report?

Report Samples

Delivery

Overview

Why buy this report?

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Table of Contents

Rtds/High-Strength Premixes in Ecuador - Category analysis

HEADLINES

PROSPECTS

Spirit-based RTDs compete with beer for consumption moments

High-strength premixes being replaced by other spirit options

Wine-based RTDs a small niche targeting women and young adults

COMPETITIVE LANDSCAPE

Azende Corp Cía leads RTDs/high-strength premixes

Strong below-the-line investment and point-of-sale promotions

No major innovation in 2017 with companies investing in previous launches

CATEGORY DATA

Alcoholic Drinks in Ecuador - Industry Overview

EXECUTIVE SUMMARY

Alcoholic drinks returns to growth in 2017

A large number of new importers

Two main beer players merge

Off-trade leads volume sales, on-trade leads value

Total volume growth expected over the forecast period

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age

Drink driving

Advertising

Smoking ban

Opening hours

On-trade establishments

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?

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