Executive Summary

Jun 2018
PROSPECTS
Spirit-based RTDs continue to dominate sales

RTDs/high-strength premixes is dominated by spirit-based RTDs. Other areas like wine RTDs and high-strength premixes have not yet been introduced in Egypt.

Introduction of new flavoured beverages

In 2016, Al Ahram Beverages launched two new products in spirit-based RTDs, Butler’s Gin with lemon and mint and Cubana rum with melon. These two new products, along with the launch of the flavoured Desperados beer, highlight the trend towards flavoured alcoholic drinks in Egypt.

Positive outlook for forecast period

The outlook for RTDs in Egypt remains positive, despite the recent decline in growth, as a result of the Westernisation trend and the fact that more on-trade venues are offering products in this area. Nevertheless, growth over the forecast period will be lower than during the review period due to the impact of price inflation on demand.

COMPETITIVE LANDSCAPE
Al Ahram Beverages continues to lead sales

Al Ahram Beverages remains by far the leading player in this area in Egypt. The company is investing in marketing to expand its sales share, including the introduction of new products and flavours in order to attract consumers.

Availability of imported brands remains negligible

In Egypt, only domestically manufactured RTD products are available, with Al Ahram Beverages manufacturing and distributing just three products. Currently, no imported RTD products are available in any on-trade or off-trade distribution channels.

Off-trade channels dominate distribution

RTD products are widely available via the Drinkies retail chain owned by Al Ahram Beverages, as well as GoCheers, which is owned by Egyptian International Beverages. While the latter manufacturer does not produce RTDs, it still distributes such products.

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Rtds/High-Strength Premixes in Egypt

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Overview

Discover the latest market trends and uncover sources of future market growth for the RTDs/High-Strength Premixes industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTDs/High-Strength Premixes industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTDs/High-Strength Premixes in Egypt market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market volume shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of RTDs/High-Strength Premixes in Egypt?
  • What are the major brands in Egypt?
  • How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
  • What are the most popular flavours within non-alcoholic beer?
  • What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
  • Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
  • Has the recession benefited domestic lager over imported lager?
Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Rtds/High-Strength Premixes in Egypt - Category analysis

HEADLINES

PROSPECTS

Spirit-based RTDs continue to dominate sales
Introduction of new flavoured beverages
Positive outlook for forecast period

COMPETITIVE LANDSCAPE

Al Ahram Beverages continues to lead sales
Availability of imported brands remains negligible
Off-trade channels dominate distribution

CATEGORY DATA

Table 1 Sales of RTDS/High-strength Premixes by Category: Total Volume 2012-2017
Table 2 Sales of RTDS/High-strength Premixes by Category: Total Value 2012-2017
Table 3 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2012-2017
Table 4 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2012-2017
Table 5 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
Table 10 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
Table 11 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2014-2017
Table 12 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2017-2022
Table 13 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2017-2022
Table 14 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2017-2022
Table 15 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2017-2022