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Country Report

RTDs/High-Strength Premixes in

Rtds/High-Strength Premixes in Egypt

19 pages, Jun 2018

US$990

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Executive Summary

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PROSPECTS

Spirit-based RTDs continue to dominate sales

RTDs/high-strength premixes is dominated by spirit-based RTDs. Other areas like wine RTDs and high-strength premixes have not yet been introduced in Egypt.

Introduction of new flavoured beverages

In 2016, Al Ahram Beverages launched two new products in spirit-based RTDs, Butler’s Gin with lemon and mint and Cubana rum with melon. These two new products, along with the launch of the flavoured Desperados beer, highlight the trend towards flavoured alcoholic drinks in Egypt.

Positive outlook for forecast period

The outlook for RTDs in Egypt remains positive, despite the recent decline in growth, as a result of the Westernisation trend and the fact that more on-trade venues are offering products in this area. Nevertheless, growth over the forecast period will be lower than during the review period due to the impact of price inflation on demand.

COMPETITIVE LANDSCAPE

Al Ahram Beverages continues to lead sales

Al Ahram Beverages remains by far the leading player in this area in Egypt. The company is investing in marketing to expand its sales share, including the introduction of new products and flavours in order to attract consumers.

Availability of imported brands remains negligible

In Egypt, only domestically manufactured RTD products are available, with Al Ahram Beverages manufacturing and distributing just three products. Currently, no imported RTD products are available in any on-trade or off-trade distribution channels.

Off-trade channels dominate distribution

RTD products are widely available via the Drinkies retail chain owned by Al Ahram Beverages, as well as GoCheers, which is owned by Egyptian International Beverages. While the latter manufacturer does not produce RTDs, it still distributes such products.

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RTDs/High-Strenght Premixes Sample Report RTDs/High-Strenght Premixes Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the RTDs/High-Strength Premixes industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTDs/High-Strength Premixes industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTDs/High-Strength Premixes in Egypt market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of RTDs/High-Strength Premixes in Egypt?
What are the major brands in Egypt?
How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
What are the most popular flavours within non-alcoholic beer?
What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
Has the recession benefited domestic lager over imported lager?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Rtds/High-Strength Premixes in Egypt - Category analysis

HEADLINES

PROSPECTS

Spirit-based RTDs continue to dominate sales

Introduction of new flavoured beverages

Positive outlook for forecast period

COMPETITIVE LANDSCAPE

Al Ahram Beverages continues to lead sales

Availability of imported brands remains negligible

Off-trade channels dominate distribution

CATEGORY DATA

Table 1 Sales of RTDS/High-strength Premixes by Category: Total Volume 2012-2017
Table 2 Sales of RTDS/High-strength Premixes by Category: Total Value 2012-2017
Table 3 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2012-2017
Table 4 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2012-2017
Table 5 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
Table 10 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
Table 11 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2014-2017
Table 12 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2017-2022
Table 13 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2017-2022
Table 14 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2017-2022
Table 15 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2017-2022

Alcoholic Drinks in Egypt - Industry Overview

EXECUTIVE SUMMARY

Growth impacted by struggling economy

Rampant inflation fuels consumer price sensitiveness

Al Ahram Beverages continues to dominate sales

Internet retailing gaining popularity

Alcoholic drinks outlook

MARKET BACKGROUND

Legislation

Legal purchasing and drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 16 Number of On-trade Establishments by Type 2012-2017

TAXATION AND DUTY LEVIES

Summary 1 Taxation on Alcoholic Drinks 2017
Table 17 Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

Summary 2 Key New Product Developments 2017

MARKET INDICATORS

Table 18 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 19 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 20 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 21 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 22 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 27 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 28 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 29 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

Megatrends

Country Report

Rtds/High-Strength Premixes in Egypt

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Spirit-based RTDs continue to dominate sales

Introduction of new flavoured beverages

Positive outlook for forecast period

COMPETITIVE LANDSCAPE

Al Ahram Beverages continues to lead sales

Availability of imported brands remains negligible

Off-trade channels dominate distribution

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Overview

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Overview

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Table of Contents

Rtds/High-Strength Premixes in Egypt - Category analysis

HEADLINES

PROSPECTS

Spirit-based RTDs continue to dominate sales

Introduction of new flavoured beverages

Positive outlook for forecast period

COMPETITIVE LANDSCAPE

Al Ahram Beverages continues to lead sales

Availability of imported brands remains negligible

Off-trade channels dominate distribution

CATEGORY DATA

Alcoholic Drinks in Egypt - Industry Overview

EXECUTIVE SUMMARY

Growth impacted by struggling economy

Rampant inflation fuels consumer price sensitiveness

Al Ahram Beverages continues to dominate sales

Internet retailing gaining popularity

Alcoholic drinks outlook

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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