Country Report

RTDs/High-Strength Premixes in

Rtds/High-Strength Premixes in Estonia

Jun 2018

US$990

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Executive Summary

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PROSPECTS

RTDs suffers decline due to a negative health perception

RTDs has suffered accelerating decline since 2014, having reached saturation and maturity, and is being cannibalised by other light alcoholic drinks, such as cider, wine or beer with added flavours. The health trend conflicts with the perception of RTDs as beverages with a high content of artificial ingredients and sugar.

Underlying potential is buried under negative consumption inertia

In theory, there is still potential in underdeveloped wine-based RTDs and other RTDs on a per capita basis. However, given the investments needed to create a relevant product and brand awareness, hardly any producer will make a serious attempt to launch such innovation.

Difficult times charted by a lack of image and population rates

RTDs are also subject to the same challenges as the rest of alcoholic drinks categories – border trade and dropping tourist rates. Another trend that will be noticeable over a longer period is the drastically decreasing number of consumers aged 20-25.

COMPETITIVE LANDSCAPE

Local brands – flagships of RTDs

Saku Õlletehase AS and A Le Coq AS lead sales in all light beverages. In small Estonian alcoholic drinks, bigger manufacturers are unlikely to give up their positions.

Horeca is cutting short on RTDs in the context of premiumisation

Decline rates in off-trade and on-trade channels is very close. The horeca channels are looking for exclusivity in their alcohol menus and RTDs are frequently replaced with premium or craft heritage beverages.

New developments with weak leverage for RTDs

Minimal new developments are observed to be small batches or limited editions, as manufacturers test the market. All new launches stick within the frame of oversaturated spirit-based RTDs and exploit flavour extension variety.

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RTDs/High-Strenght Premixes Sample Report RTDs/High-Strenght Premixes Sample Data

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the RTDs/High-Strength Premixes industry in Estonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTDs/High-Strength Premixes industry in Estonia, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTDs/High-Strength Premixes in Estonia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of RTDs/High-Strength Premixes in Estonia?
What are the major brands in Estonia?
How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
What are the most popular flavours within non-alcoholic beer?
What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
Has the recession benefited domestic lager over imported lager?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Country Report

Rtds/High-Strength Premixes in Estonia

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Executive Summary

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PROSPECTS

RTDs suffers decline due to a negative health perception

Underlying potential is buried under negative consumption inertia

Difficult times charted by a lack of image and population rates

COMPETITIVE LANDSCAPE

Local brands – flagships of RTDs

Horeca is cutting short on RTDs in the context of premiumisation

New developments with weak leverage for RTDs

Samples

Overview

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Report Samples

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Megatrends

Country Report

Rtds/High-Strength Premixes in Estonia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

RTDs suffers decline due to a negative health perception

Underlying potential is buried under negative consumption inertia

Difficult times charted by a lack of image and population rates

COMPETITIVE LANDSCAPE

Local brands – flagships of RTDs

Horeca is cutting short on RTDs in the context of premiumisation

New developments with weak leverage for RTDs

Samples

Overview

Why buy this report?

Report Samples

Delivery

Overview

Why buy this report?

Want to find out more about this report?

Why buy this report?

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