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Country Report

RTDs/High-Strength Premixes in

Rtds/High-Strength Premixes in Estonia

23 pages, Jun 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

RTDs suffers decline due to a negative health perception

RTDs has suffered accelerating decline since 2014, having reached saturation and maturity, and is being cannibalised by other light alcoholic drinks, such as cider, wine or beer with added flavours. The health trend conflicts with the perception of RTDs as beverages with a high content of artificial ingredients and sugar.

Underlying potential is buried under negative consumption inertia

In theory, there is still potential in underdeveloped wine-based RTDs and other RTDs on a per capita basis. However, given the investments needed to create a relevant product and brand awareness, hardly any producer will make a serious attempt to launch such innovation.

Difficult times charted by a lack of image and population rates

RTDs are also subject to the same challenges as the rest of alcoholic drinks categories – border trade and dropping tourist rates. Another trend that will be noticeable over a longer period is the drastically decreasing number of consumers aged 20-25.

COMPETITIVE LANDSCAPE

Local brands – flagships of RTDs

Saku Õlletehase AS and A Le Coq AS lead sales in all light beverages. In small Estonian alcoholic drinks, bigger manufacturers are unlikely to give up their positions.

Horeca is cutting short on RTDs in the context of premiumisation

Decline rates in off-trade and on-trade channels is very close. The horeca channels are looking for exclusivity in their alcohol menus and RTDs are frequently replaced with premium or craft heritage beverages.

New developments with weak leverage for RTDs

Minimal new developments are observed to be small batches or limited editions, as manufacturers test the market. All new launches stick within the frame of oversaturated spirit-based RTDs and exploit flavour extension variety.

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RTDs/High-Strenght Premixes Sample Report RTDs/High-Strenght Premixes Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the RTDs/High-Strength Premixes industry in Estonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTDs/High-Strength Premixes industry in Estonia, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTDs/High-Strength Premixes in Estonia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of RTDs/High-Strength Premixes in Estonia?
What are the major brands in Estonia?
How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
What are the most popular flavours within non-alcoholic beer?
What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
Has the recession benefited domestic lager over imported lager?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Rtds/High-Strength Premixes in Estonia - Category analysis

HEADLINES

PROSPECTS

RTDs suffers decline due to a negative health perception

Underlying potential is buried under negative consumption inertia

Difficult times charted by a lack of image and population rates

COMPETITIVE LANDSCAPE

Local brands – flagships of RTDs

Horeca is cutting short on RTDs in the context of premiumisation

New developments with weak leverage for RTDs

CATEGORY DATA

Table 1 Sales of RTDS/High-Strength Premixes by Category: Total Volume 2012-2017
Table 2 Sales of RTDS/High-Strength Premixes by Category: Total Value 2012-2017
Table 3 Sales of RTDS/High-Strength Premixes by Category: % Total Volume Growth 2012-2017
Table 4 Sales of RTDS/High-Strength Premixes by Category: % Total Value Growth 2012-2017
Table 5 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 GBO Company Shares of RTDS/High-Strength Premixes: % Total Volume 2013-2017
Table 10 NBO Company Shares of RTDS/High-Strength Premixes: % Total Volume 2013-2017
Table 11 LBN Brand Shares of RTDS/High-Strength Premixes: % Total Volume 2014-2017
Table 12 Forecast Sales of RTDS/High-Strength Premixes by Category: Total Volume 2017-2022
Table 13 Forecast Sales of RTDS/High-Strength Premixes by Category: Total Value 2017-2022
Table 14 Forecast Sales of RTDS/High-Strength Premixes by Category: % Total Volume Growth 2017-2022
Table 15 Forecast Sales of RTDS/High-Strength Premixes by Category: % Total Value Growth 2017-2022

Alcoholic Drinks in Estonia - Industry Overview

EXECUTIVE SUMMARY

Estonian alcohol industry slides

Less consumption but better quality and local in a move towards authenticity and heritage

Facing border trade expansion, the domestic competition changes plan

Small independent retailers in a severe situation

Discouraged industry players and possible legislative changes

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 16 Number of Ontrade Establishments by Type

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook
Summary 2 Key New Product Developments

MARKET INDICATORS

Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 19 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 26 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 27 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 28 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2017
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

Megatrends

Country Report

Rtds/High-Strength Premixes in Estonia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

RTDs suffers decline due to a negative health perception

Underlying potential is buried under negative consumption inertia

Difficult times charted by a lack of image and population rates

COMPETITIVE LANDSCAPE

Local brands – flagships of RTDs

Horeca is cutting short on RTDs in the context of premiumisation

New developments with weak leverage for RTDs

Samples

Overview

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Report Samples

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Overview

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Table of Contents

Rtds/High-Strength Premixes in Estonia - Category analysis

HEADLINES

PROSPECTS

RTDs suffers decline due to a negative health perception

Underlying potential is buried under negative consumption inertia

Difficult times charted by a lack of image and population rates

COMPETITIVE LANDSCAPE

Local brands – flagships of RTDs

Horeca is cutting short on RTDs in the context of premiumisation

New developments with weak leverage for RTDs

CATEGORY DATA

Alcoholic Drinks in Estonia - Industry Overview

EXECUTIVE SUMMARY

Estonian alcohol industry slides

Less consumption but better quality and local in a move towards authenticity and heritage

Facing border trade expansion, the domestic competition changes plan

Small independent retailers in a severe situation

Discouraged industry players and possible legislative changes

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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