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Country Report

RTDs/High-Strength Premixes in

Rtds/High-Strength Premixes in France

28 pages, Jun 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Mixed picture expected

Due to erratic results during the review period, marketers have doubts about the ability of RTDs/high-strength premixes to post volume growth in the coming years. Admittedly, as product penetration was still low as of 2017, there was theoretically plenty of room for growth, notably thanks to the spritz cocktail trend and the ongoing success of mojito and other rum-based drinks.

Outside of rum, no salvation in cocktails

While the number of original hand-made cocktails increases and the variety of ingredients in on-trade takes off, the number of different recipes or spirit bases is expected to be increasingly limited within RTDs/high-strength premixes. Roughly an 80% volume share of spirit-based RTDs and high-strength premixes were rum-based in 2017, and two thirds of sales came from only three cocktails – planteur (rum, pineapple, orange, guava and grenadine), mojito and coco-punch.

Mediterranean recipes expected to still work to a degree

Mediterranean-style RTDs/high-strength premixes are also expected to have potential. The French are accustomed to drinking sangria (wine-based RTDs) during barbecues and home parties in summer, although sales will still rely on the weather.

COMPETITIVE LANDSCAPE

La Martiniquaise is master of the game

GBO La Martiniquaise has led the way in RTDs/high-strength premixes for many years and more particularly in 2017. The player benefits from a wide portfolio of dynamic brands, including Saint James and Bardinet brands such as Old Nick and Dillon within high-strength premixes.

Diageo appears to be withdrawing

The large drop in sales for MHD Moët Hennessy Diageo looked like a withdrawal in 2017, and had a strongly negative effect on overall sales of RTDs/high-strength premixes. GBO Diageo was one of the forerunners and still the leader of the overall category at the beginning of the review period thanks to Smirnoff Red Ice.

Cinzano versus Martini – two converse strategies capitalising on the dolce vita

Clearly, Italy and its way of life sell in France, not only in alcoholic drinks. Two players in particular, Bacardi-Martini and Campari Milano, try to exploit this situation with their two brands, both originating from vermouth, included within wine.

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RTDs/High-Strenght Premixes Sample Report RTDs/High-Strenght Premixes Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the RTDs/High-Strength Premixes industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTDs/High-Strength Premixes industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTDs/High-Strength Premixes in France market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of RTDs/High-Strength Premixes in France?
What are the major brands in France?
How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
What are the most popular flavours within non-alcoholic beer?
What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
Has the recession benefited domestic lager over imported lager?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Rtds/High-Strength Premixes in France - Category analysis

HEADLINES

PROSPECTS

Mixed picture expected

Outside of rum, no salvation in cocktails

Mediterranean recipes expected to still work to a degree

COMPETITIVE LANDSCAPE

La Martiniquaise is master of the game

Diageo appears to be withdrawing

Cinzano versus Martini – two converse strategies capitalising on the dolce vita

CATEGORY DATA

Table 1 Sales of RTDS/High-strength Premixes by Category: Total Volume 2012-2017
Table 2 Sales of RTDS/High-strength Premixes by Category: Total Value 2012-2017
Table 3 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2012-2017
Table 4 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2012-2017
Table 5 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
Table 10 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
Table 11 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2014-2017
Table 12 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2017-2022
Table 13 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2017-2022
Table 14 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2017-2022
Table 15 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2017-2022

Alcoholic Drinks in France - Industry Overview

EXECUTIVE SUMMARY

Higher-than-average sales growth for alcoholic drinks in 2017

The French want to try new experiences at the expense of their traditional alcoholic drinks

Hundreds of new entrants in beer, ongoing consolidation in wine

Almost all channels fare better

Optimism returns within alcoholic drinks

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink-driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 16 Number of On-trade Establishments by Type 2012-2017

TAXATION AND DUTY LEVIES

Table 17 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty-free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

Summary 1 Key New Product Developments 2017

MARKET INDICATORS

Table 18 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 19 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 20 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 21 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 22 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 27 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 28 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 29 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

Megatrends

Country Report

Rtds/High-Strength Premixes in France

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Mixed picture expected

Outside of rum, no salvation in cocktails

Mediterranean recipes expected to still work to a degree

COMPETITIVE LANDSCAPE

La Martiniquaise is master of the game

Diageo appears to be withdrawing

Cinzano versus Martini – two converse strategies capitalising on the dolce vita

Samples

Overview

Why buy this report?

Report Samples

Delivery

Overview

Why buy this report?

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Table of Contents

Rtds/High-Strength Premixes in France - Category analysis

HEADLINES

PROSPECTS

Mixed picture expected

Outside of rum, no salvation in cocktails

Mediterranean recipes expected to still work to a degree

COMPETITIVE LANDSCAPE

La Martiniquaise is master of the game

Diageo appears to be withdrawing

Cinzano versus Martini – two converse strategies capitalising on the dolce vita

CATEGORY DATA

Alcoholic Drinks in France - Industry Overview

EXECUTIVE SUMMARY

Higher-than-average sales growth for alcoholic drinks in 2017

The French want to try new experiences at the expense of their traditional alcoholic drinks

Hundreds of new entrants in beer, ongoing consolidation in wine

Almost all channels fare better

Optimism returns within alcoholic drinks

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty-free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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