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Country Report

RTDs/High-Strength Premixes in

Rtds/High-Strength Premixes in Germany

25 pages, Jun 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

RTDs/high-strength premixes will remain popular but growth expected to slow down

Compared to the review period, future volume and value growth for RTDs/high-strength premixes is expected to slow down. This is on the one hand, linked to the unpopularity of high-strength premixes, which are set to decline in total volume sales, and on the other hand, to the growing maturity of wine-based and spirit-based RTDs.

Spirit-based RTDs set to post most dynamic total volume growth

Spirit-based RTDs will continue to post the highest volume and value sales growth rates over the forecast period, driven by strong products from big brands such as Jack Daniel's & Cola, Jim Beam Cola, Bacardi & Cola or Gordon's & Tonic. Additionally, product variety has increased considerably over the review period, with new and successful product launches from Captain Morgan, Moskovskaya and Wodka Gorbatschow.

New product developments, flavours and innovations set to drive volume growth

Over the forecast period, sales of RTDs are expected to be supported by innovations in terms of line extensions, limited editions, new types of packaging or new product launches, as alcoholic drinks players aim to capitalise from the category’s growth. There is still potential for new product launches from alcoholic drinks players, which do not have a spirit-based or wine-based RTD product, as well as for existing products to extend.

COMPETITIVE LANDSCAPE

Brown-Forman the leading branded player as cola premixes record strong growth

While Aldi was the leading player overall, Brown-Forman continued to lead RTDs/high-strength premixes in terms of branded products in 2017, with Jack Daniel’s & Cola being the strongest selling spirit-based RTD in total volume terms. The US manufacturer successfully pushes volume sales through strong marketing campaigns in Germany and is likely to continue to benefit from the strong reputation of its flagship brand Jack Daniel’s.

Jive and Rotkäppchen Fruchtsecco continue to dominate wine-based RTDs

In wine-based RTDs, Jive from Peter Herres Wein- & Sektkellerei GmbH and Rotkäppchen Fruchtsecco continued to be the leading brands, both growing at a similar pace in 2017. Rotkäppchen-Mumm Sektkellereien only launched its two wine-based RTDs products Rotkäppchen Fruchtsecco and Jules Mumm Plus in 2014, but quickly established itself with the popular “Hugo” (elderflower flavour) and different flavour variants.

Competition in RTDs/high-strength premixes expected to intensify

Over the forecast period, competition in RTDs/high-strength premixes will intensify, particularly in spirit-based and wine-based RTDs. As the categories are maturing, there will be less space for dynamic growth.

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RTDs/High-Strenght Premixes Sample Report RTDs/High-Strenght Premixes Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the RTDs/High-Strength Premixes industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTDs/High-Strength Premixes industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTDs/High-Strength Premixes in Germany market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of RTDs/High-Strength Premixes in Germany?
What are the major brands in Germany?
How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
What are the most popular flavours within non-alcoholic beer?
What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
Has the recession benefited domestic lager over imported lager?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Rtds/High-Strength Premixes in Germany - Category analysis

HEADLINES

PROSPECTS

RTDs/high-strength premixes will remain popular but growth expected to slow down

Spirit-based RTDs set to post most dynamic total volume growth

New product developments, flavours and innovations set to drive volume growth

COMPETITIVE LANDSCAPE

Brown-Forman the leading branded player as cola premixes record strong growth

Jive and Rotkäppchen Fruchtsecco continue to dominate wine-based RTDs

Competition in RTDs/high-strength premixes expected to intensify

CATEGORY DATA

Table 1 Sales of RTDS/High-strength Premixes by Category: Total Volume 2012-2017
Table 2 Sales of RTDS/High-strength Premixes by Category: Total Value 2012-2017
Table 3 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2012-2017
Table 4 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2012-2017
Table 5 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
Table 10 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
Table 11 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2014-2017
Table 12 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2017-2022
Table 13 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2017-2022
Table 14 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2017-2022
Table 15 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2017-2022

Alcoholic Drinks in Germany - Industry Overview

EXECUTIVE SUMMARY

Quality over quantity

On-trend drinks show fastest growth

Beer brewers dominate total volume sales of alcoholic drinks

Competition between supermarkets and discounters intensifies

Bright spots in a declining market

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 16 Number of On-trade Establishments by Type 2012-2017

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

Summary 2 Key New Product Developments 2016-2017

MARKET INDICATORS

Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 19 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 26 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 27 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 28 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

Megatrends

Country Report

Rtds/High-Strength Premixes in Germany

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

RTDs/high-strength premixes will remain popular but growth expected to slow down

Spirit-based RTDs set to post most dynamic total volume growth

New product developments, flavours and innovations set to drive volume growth

COMPETITIVE LANDSCAPE

Brown-Forman the leading branded player as cola premixes record strong growth

Jive and Rotkäppchen Fruchtsecco continue to dominate wine-based RTDs

Competition in RTDs/high-strength premixes expected to intensify

Samples

Overview

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Report Samples

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Overview

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Table of Contents

Rtds/High-Strength Premixes in Germany - Category analysis

HEADLINES

PROSPECTS

RTDs/high-strength premixes will remain popular but growth expected to slow down

Spirit-based RTDs set to post most dynamic total volume growth

New product developments, flavours and innovations set to drive volume growth

COMPETITIVE LANDSCAPE

Brown-Forman the leading branded player as cola premixes record strong growth

Jive and Rotkäppchen Fruchtsecco continue to dominate wine-based RTDs

Competition in RTDs/high-strength premixes expected to intensify

CATEGORY DATA

Alcoholic Drinks in Germany - Industry Overview

EXECUTIVE SUMMARY

Quality over quantity

On-trend drinks show fastest growth

Beer brewers dominate total volume sales of alcoholic drinks

Competition between supermarkets and discounters intensifies

Bright spots in a declining market

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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