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Country Report

RTDs/High-Strength Premixes in

Rtds/High-Strength Premixes in Guatemala

22 pages, Jul 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

RTDs – the new strategy of spirits companies to attract consumers

Ever since the beer price war began in Guatemala in 2010 where beer prices dropped considerably, alcoholic drinks changed in the country. Consumers began to switch from drinking spirits to drinking beer.

Spirit-based RTDs dominate

Spirit-based RTDs records the greatest sales within RTDs/high-strength premixes in Guatemala, holding a dominant total volume share. Industrias Licoreras de Guatemala SA has domestic production of Botrán VIP and Cubata Botrán at low unit prices that allows the brands to compete directly with beer and offer a wide product portfolio with different flavours that appeal to the target consumer base comprising young, urban adults.

Off-trade versus on-trade sales

Within RTDs/high-strength premixes, the majority of sales are sold through off-trade establishments such as modern channel retailers (discounters, hypermarkets and supermarkets). RTDs are not commonly found in restaurants and bars, since these establishments prefer to prepare their own spirit-based drinks that earn a higher mark-up price.

COMPETITIVE LANDSCAPE

Industrias Licoreras de Guatemala SA leads

Industrias Licoreras de Guatemala SA is the largest domestic producer of spirit-based RTDs in Guatemala, and it also continued to dominate RTDs/high-strength premixes in 2017 in terms of total volume share. Its leading brands Botrán VIP, Cubata Botrán and Quezalteca offer a wide flavour portfolio that appeal to young urban Guatemalans, who are the largest consumer base of these products.

Domestic brands dominate

Domestic brands have stronger participation in Guatemala. Industrias Licoreras de Guatemala is the main domestic producer and most of its spirit-based RTDs are made with its umbrella brands; for example, Cubata is made from Venado Light, a white rum brand.

Mid-priced RTDs lead sales

The majority of spirit-based RTDs are mid-priced brands that compete through affordable prices and availability. These products have strong distribution and are easily found in both modern and traditional retailers across the country.

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RTDs/High-Strenght Premixes Sample Report RTDs/High-Strenght Premixes Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the RTDs/High-Strength Premixes industry in Guatemala with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTDs/High-Strength Premixes industry in Guatemala, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTDs/High-Strength Premixes in Guatemala market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of RTDs/High-Strength Premixes in Guatemala?
What are the major brands in Guatemala?
How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
What are the most popular flavours within non-alcoholic beer?
What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
Has the recession benefited domestic lager over imported lager?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Rtds/High-Strength Premixes in Guatemala - Category analysis

HEADLINES

PROSPECTS

RTDs – the new strategy of spirits companies to attract consumers

Spirit-based RTDs dominate

Off-trade versus on-trade sales

COMPETITIVE LANDSCAPE

Industrias Licoreras de Guatemala SA leads

Domestic brands dominate

Mid-priced RTDs lead sales

CATEGORY DATA

Table 1 Sales of RTDS/High-Strength Premixes by Category: Total Volume 2012-2017
Table 2 Sales of RTDS/High-Strength Premixes by Category: Total Value 2012-2017
Table 3 Sales of RTDS/High-Strength Premixes by Category: % Total Volume Growth 2012-2017
Table 4 Sales of RTDS/High-Strength Premixes by Category: % Total Value Growth 2012-2017
Table 5 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 GBO Company Shares of RTDS/High-Strength Premixes: % Total Volume 2013-2017
Table 10 NBO Company Shares of RTDS/High-Strength Premixes: % Total Volume 2013-2017
Table 11 LBN Brand Shares of RTDS/High-Strength Premixes: % Total Volume 2014-2017
Table 12 Forecast Sales of RTDS/High-Strength Premixes by Category: Total Volume 2017-2022
Table 13 Forecast Sales of RTDS/High-Strength Premixes by Category: Total Value 2017-2022
Table 14 Forecast Sales of RTDS/High-Strength Premixes by Category: % Total Volume Growth 2017-2022
Table 15 Forecast Sales of RTDS/High-Strength Premixes by Category: % Total Value Growth 2017-2022

Alcoholic Drinks in Guatemala - Industry Overview

EXECUTIVE SUMMARY

Positive growth registered in 2017

Sophistication drives sales

Domestic company Cervecería Centroamericana SA leads alcoholic drinks

Traditional grocery retailers is strongest distribution channel

Strong forecast performance expected

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments

TAXATION AND DUTY LEVIES

Table 16 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

KEY NEW PRODUCT LAUNCHES

Outlook

Summary 1 Key New Product Developments 2017

MARKET INDICATORS

Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 19 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 26 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 27 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 28 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2017
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

Megatrends

Country Report

Rtds/High-Strength Premixes in Guatemala

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

RTDs – the new strategy of spirits companies to attract consumers

Spirit-based RTDs dominate

Off-trade versus on-trade sales

COMPETITIVE LANDSCAPE

Industrias Licoreras de Guatemala SA leads

Domestic brands dominate

Mid-priced RTDs lead sales

Samples

Overview

Why buy this report?

Report Samples

Delivery

Overview

Why buy this report?

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Table of Contents

Rtds/High-Strength Premixes in Guatemala - Category analysis

HEADLINES

PROSPECTS

RTDs – the new strategy of spirits companies to attract consumers

Spirit-based RTDs dominate

Off-trade versus on-trade sales

COMPETITIVE LANDSCAPE

Industrias Licoreras de Guatemala SA leads

Domestic brands dominate

Mid-priced RTDs lead sales

CATEGORY DATA

Alcoholic Drinks in Guatemala - Industry Overview

EXECUTIVE SUMMARY

Positive growth registered in 2017

Sophistication drives sales

Domestic company Cervecería Centroamericana SA leads alcoholic drinks

Traditional grocery retailers is strongest distribution channel

Strong forecast performance expected

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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