Executive Summary

Jun 2018
PROSPECTS
Achieving growth is challenging

As in the review period, demand for RTDs/high-strength premixes continued to decline in 2017, due to falling popularity amongst consumers. This was mainly due to limited distribution of such products, a lack of advertising and strong competition from other alcoholic drinks.

Spirit-based RTDs dominates

Spirit-based RTDs dominated RTDs/high-strength premixes in 2017. Amongst all brands in this category, Smirnoff Ice and MG Spirit are the most popular.

On-trade sales are higher than off-trade

RTDs/high-strength premixes has higher sales in the on-trade channel. These products are often consumed at bars/pubs, and also in some Western restaurants.

COMPETITIVE LANDSCAPE
Eugina leads

Eugina led RTDs/high-strength premixes in total volume terms in 2017, with its brands MG Spirit and Strobe. The company keeps exploring potential on-trade distribution channels to support its sales.

Premiumisation will be a key growth driver

Spirit-based RTDs is witnessing rapidly changing consumer demand. Players in the local market compete based on price, quality, innovation, reputation and distribution.

RTDs/high-strength premixes faces strong competition

RTDs/high-strength premixes faces strong competition from other alcoholic drinks, since consumers are more open to trying spirits and wine, which offer more variety and wider availability. They also choose other alcoholic drinks due to the rise in Western drinking habits and premiumisation.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Rtds/High-Strength Premixes in Hong Kong, China

Report Samples

FAQs about samples

Delivery

Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the RTDs/High-Strength Premixes industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTDs/High-Strength Premixes industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTDs/High-Strength Premixes in Hong Kong, China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market volume shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of RTDs/High-Strength Premixes in Hong Kong, China?
  • What are the major brands in Hong Kong, China?
  • How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
  • What are the most popular flavours within non-alcoholic beer?
  • What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
  • Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
  • Has the recession benefited domestic lager over imported lager?
Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Rtds/High-Strength Premixes in Hong Kong, China - Category analysis

HEADLINES

PROSPECTS

Achieving growth is challenging
Spirit-based RTDs dominates
On-trade sales are higher than off-trade

COMPETITIVE LANDSCAPE

Eugina leads
Premiumisation will be a key growth driver
RTDs/high-strength premixes faces strong competition

CATEGORY DATA

Table 1 Sales of RTDS/High-strength Premixes by Category: Total Volume 2012-2017
Table 2 Sales of RTDS/High-strength Premixes by Category: Total Value 2012-2017
Table 3 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2012-2017
Table 4 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2012-2017
Table 5 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
Table 10 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
Table 11 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2014-2017
Table 12 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2017-2022
Table 13 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2017-2022
Table 14 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2017-2022
Table 15 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2017-2022