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Country Report

RTDs/High-Strength Premixes in

Rtds/High-Strength Premixes in Hong Kong, China

22 pages, Jun 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Achieving growth is challenging

As in the review period, demand for RTDs/high-strength premixes continued to decline in 2017, due to falling popularity amongst consumers. This was mainly due to limited distribution of such products, a lack of advertising and strong competition from other alcoholic drinks.

Spirit-based RTDs dominates

Spirit-based RTDs dominated RTDs/high-strength premixes in 2017. Amongst all brands in this category, Smirnoff Ice and MG Spirit are the most popular.

On-trade sales are higher than off-trade

RTDs/high-strength premixes has higher sales in the on-trade channel. These products are often consumed at bars/pubs, and also in some Western restaurants.

COMPETITIVE LANDSCAPE

Eugina leads

Eugina led RTDs/high-strength premixes in total volume terms in 2017, with its brands MG Spirit and Strobe. The company keeps exploring potential on-trade distribution channels to support its sales.

Premiumisation will be a key growth driver

Spirit-based RTDs is witnessing rapidly changing consumer demand. Players in the local market compete based on price, quality, innovation, reputation and distribution.

RTDs/high-strength premixes faces strong competition

RTDs/high-strength premixes faces strong competition from other alcoholic drinks, since consumers are more open to trying spirits and wine, which offer more variety and wider availability. They also choose other alcoholic drinks due to the rise in Western drinking habits and premiumisation.

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RTDs/High-Strenght Premixes Sample Report RTDs/High-Strenght Premixes Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the RTDs/High-Strength Premixes industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTDs/High-Strength Premixes industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTDs/High-Strength Premixes in Hong Kong, China market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of RTDs/High-Strength Premixes in Hong Kong, China?
What are the major brands in Hong Kong, China?
How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
What are the most popular flavours within non-alcoholic beer?
What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
Has the recession benefited domestic lager over imported lager?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Rtds/High-Strength Premixes in Hong Kong, China - Category analysis

HEADLINES

PROSPECTS

Achieving growth is challenging

Spirit-based RTDs dominates

On-trade sales are higher than off-trade

COMPETITIVE LANDSCAPE

Eugina leads

Premiumisation will be a key growth driver

RTDs/high-strength premixes faces strong competition

CATEGORY DATA

Table 1 Sales of RTDS/High-strength Premixes by Category: Total Volume 2012-2017
Table 2 Sales of RTDS/High-strength Premixes by Category: Total Value 2012-2017
Table 3 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2012-2017
Table 4 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2012-2017
Table 5 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
Table 10 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
Table 11 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2014-2017
Table 12 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2017-2022
Table 13 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2017-2022
Table 14 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2017-2022
Table 15 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2017-2022

Alcoholic Drinks in Hong Kong, China - Industry Overview

EXECUTIVE SUMMARY

Alcoholic drinks consumption continues to rise amongst young adults

Craft beer continues to gain popularity

International brands still dominate alcoholic drinks preferences

On-trade sales continue to be higher than off-trade sales

Alcoholic drinks is forecast to register a steady performance

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 16 Number of On-trade Establishments by Type 2012-2017

TAXATION AND DUTY LEVIES

Table 17 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook
Summary 1 Key New Product Developments 2017

MARKET INDICATORS

Table 18 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 19 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 20 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 21 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 22 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 27 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 28 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 29 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

Megatrends

Country Report

Rtds/High-Strength Premixes in Hong Kong, China

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Achieving growth is challenging

Spirit-based RTDs dominates

On-trade sales are higher than off-trade

COMPETITIVE LANDSCAPE

Eugina leads

Premiumisation will be a key growth driver

RTDs/high-strength premixes faces strong competition

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Overview

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Overview

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Table of Contents

Rtds/High-Strength Premixes in Hong Kong, China - Category analysis

HEADLINES

PROSPECTS

Achieving growth is challenging

Spirit-based RTDs dominates

On-trade sales are higher than off-trade

COMPETITIVE LANDSCAPE

Eugina leads

Premiumisation will be a key growth driver

RTDs/high-strength premixes faces strong competition

CATEGORY DATA

Alcoholic Drinks in Hong Kong, China - Industry Overview

EXECUTIVE SUMMARY

Alcoholic drinks consumption continues to rise amongst young adults

Craft beer continues to gain popularity

International brands still dominate alcoholic drinks preferences

On-trade sales continue to be higher than off-trade sales

Alcoholic drinks is forecast to register a steady performance

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

MARKET INDICATORS

MARKET DATA

SOURCES

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