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Country Report

RTDs/High-Strength Premixes in

Rtds/High-Strength Premixes in Indonesia

24 pages, Jun 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

RTDs/high-strength premixes posts a decline

2017 saw slow retail spending, mainly due to weak consumer confidence and changing consumer values. The effect was especially strong for RTDs/high-strength premixes, which rely more heavily on off-trade than on-trade channels.

Spirit-based RTDs dominates

In 2017, spirit-based RTDs continued to dominate RTDs/high-strength premixes, thanks to higher product awareness from consumers compared with wine-based RTDs. A wide range of such products used to be widely available in channels such as convenience stores and traditional small retail channels before the 2015 ban.

Forecast period trends

In the forecast period, it is expected that players in RTDs/high-strength premixes will switch their focus to on-trade channels, which are less strictly regulated than off-trade channels. For example, new product launches in 2016 within this category, such as Smirnoff Cola, were discontinued due to a lack of demand and the move towards on-trade channels.

COMPETITIVE LANDSCAPE

Brands are discontinued as Diageo focuses on the on-trade channel

In 2016, Smirnoff Midnight 100 and Smirnoff Cola were launched, and mainly distributed in off-trade channels such as hypermarkets and supermarkets in Indonesia. In November 2017, Diageo decided to discontinue these products, due to the slowdown in the off-trade channel, and its strategy of focusing more on the on-trade channel.

Perindustrian Bapak Djenggot continues to lead with its flagship brand Mix Max

Perindustrian Bapak Djenggot continued to lead RTDs/high-strength premixes in total volume terms with its signature brand Mix Max in 2017. Mix Max is a well-established domestic spirit-based RTD, especially for consumers in the middle- to lower-income segments, thanks to its affordable price compared with other products within the same category, such as Smirnoff Ice.

Forecast period trends

In the forecast period, it is expected that fewer Diageo products in RTDs/high-strength premixes will be present in off-trade channels, due to the switch in the company’s focus towards the on-trade channel. In the on-trade setting, increasing marketing activities such as using social media, in-store promotion and sponsorship are likely to be seen in order to maintain its share in such a competitive environment.

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RTDs/High-Strenght Premixes Sample Report RTDs/High-Strenght Premixes Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the RTDs/High-Strength Premixes industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTDs/High-Strength Premixes industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTDs/High-Strength Premixes in Indonesia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of RTDs/High-Strength Premixes in Indonesia?
What are the major brands in Indonesia?
How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
What are the most popular flavours within non-alcoholic beer?
What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
Has the recession benefited domestic lager over imported lager?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Rtds/High-Strength Premixes in Indonesia - Category analysis

HEADLINES

PROSPECTS

RTDs/high-strength premixes posts a decline

Spirit-based RTDs dominates

Forecast period trends

COMPETITIVE LANDSCAPE

Brands are discontinued as Diageo focuses on the on-trade channel

Perindustrian Bapak Djenggot continues to lead with its flagship brand Mix Max

Forecast period trends

CATEGORY DATA

Table 1 Sales of RTDS/High-strength Premixes by Category: Total Volume 2012-2017
Table 2 Sales of RTDS/High-strength Premixes by Category: Total Value 2012-2017
Table 3 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2012-2017
Table 4 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2012-2017
Table 5 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
Table 10 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
Table 11 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2014-2017
Table 12 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2017-2022
Table 13 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2017-2022
Table 14 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2017-2022
Table 15 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2017-2022

Alcoholic Drinks in Indonesia - Industry Overview

EXECUTIVE SUMMARY

Alcoholic drinks gain wider acceptance in Indonesia

Low alcohol and alcohol-free drinks gain popularity

Domestic players continue to lead alcoholic drinks in 2017

On-trade growth is faster than off-trade

The performance of alcoholic drinks hinges on regulations and tourism

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 16 Number of On-trade Establishments by Type 2012-2017

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

Summary 2 Key New Product Developments 2016/2017

MARKET INDICATORS

Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 19 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 26 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 27 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 28 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

Megatrends

Country Report

Rtds/High-Strength Premixes in Indonesia

New Report Guarantee

Executive Summary

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PROSPECTS

RTDs/high-strength premixes posts a decline

Spirit-based RTDs dominates

Forecast period trends

COMPETITIVE LANDSCAPE

Brands are discontinued as Diageo focuses on the on-trade channel

Perindustrian Bapak Djenggot continues to lead with its flagship brand Mix Max

Forecast period trends

Samples

Overview

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Report Samples

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Overview

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Table of Contents

Rtds/High-Strength Premixes in Indonesia - Category analysis

HEADLINES

PROSPECTS

RTDs/high-strength premixes posts a decline

Spirit-based RTDs dominates

Forecast period trends

COMPETITIVE LANDSCAPE

Brands are discontinued as Diageo focuses on the on-trade channel

Perindustrian Bapak Djenggot continues to lead with its flagship brand Mix Max

Forecast period trends

CATEGORY DATA

Alcoholic Drinks in Indonesia - Industry Overview

EXECUTIVE SUMMARY

Alcoholic drinks gain wider acceptance in Indonesia

Low alcohol and alcohol-free drinks gain popularity

Domestic players continue to lead alcoholic drinks in 2017

On-trade growth is faster than off-trade

The performance of alcoholic drinks hinges on regulations and tourism

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

SOURCES

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