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Country Report

RTDs/High-Strength Premixes in

Rtds/High-Strength Premixes in Ireland

24 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Health and wellness likely to be used to help stem decline in category

A greater emphasis on health and wellness will continue to have a negative impact on the sales of RTDs/high-strength premixes in Ireland over the coming years. Sales are predominantly expected to decline as consumers are expected to seek out products that contain less sugar.

Changes to Irish legislation is set to pose a challenge to the category

The Public Health (Alcohol) Bill is set to be a significant challenge to the category in the coming years, particularly off-trade. The legislation is set to bring about minimum unit pricing, structural separation in supermarkets and other retailers, health warnings, calories and alcohol content as well as restrictions on the promotion and advertising of alcoholic drinks.

Spirit based RTDs likely to see sales growth due to new product development

The popularity of spirits such as gin and Irish whiskey has led to innovations in RTDs/high-strength premixes such as Jameson & Ginger Ale and Gordon’s & Tonic. They are likely to prove popular in the coming years through off-trade and this is likely to help volume sales growth of spirit-based RTDs and see them improving volume sales growth compared to the review period.

COMPETITIVE LANDSCAPE

West Coast Cooler becoming less popular and impacting Irish Distillers’ sales

Irish Distillers Ltd, the leading player in RTDs/high-strength premixes, lost share in 2017 with actual volume sales also declining. The company’s core brand West Coast Cooler is losing popularity amongst Irish consumers, particularly due to the demand for substitute products, particularly spirits such as gin and whiskies.

WKD NKD brand taps into the demand for low calorie

The WKD brand has performed well over the review period, despite all the challenges faced by the category. The brand has benefited from focusing on the rise in demand for health and wellness by introducing its WKD NKD range in late 2016.

Private label increasing but still remains small overall

Private label has a small but growing presence within RTDs/high-strength premixes, as consumer footfall continues to increase in discounters Lidl and Aldi, which predominantly sell private label products. However, these retailers are also adding some brands to their portfolios.

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RTDs/High-Strenght Premixes Sample Report RTDs/High-Strenght Premixes Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Report Samples

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Delivery

Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the RTDs/High-Strength Premixes industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTDs/High-Strength Premixes industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTDs/High-Strength Premixes in Ireland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of RTDs/High-Strength Premixes in Ireland?
What are the major brands in Ireland?
How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
What are the most popular flavours within non-alcoholic beer?
What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
Has the recession benefited domestic lager over imported lager?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Rtds/High-Strength Premixes in Ireland - Category analysis

HEADLINES

PROSPECTS

Health and wellness likely to be used to help stem decline in category

Changes to Irish legislation is set to pose a challenge to the category

Spirit based RTDs likely to see sales growth due to new product development

COMPETITIVE LANDSCAPE

West Coast Cooler becoming less popular and impacting Irish Distillers’ sales

WKD NKD brand taps into the demand for low calorie

Private label increasing but still remains small overall

CATEGORY DATA

Table 1 Sales of RTDS/High-strength Premixes by Category: Total Volume 2012-2017
Table 2 Sales of RTDS/High-strength Premixes by Category: Total Value 2012-2017
Table 3 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2012-2017
Table 4 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2012-2017
Table 5 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
Table 10 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
Table 11 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2014-2017
Table 12 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2017-2022
Table 13 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2017-2022
Table 14 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2017-2022
Table 15 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2017-2022

Alcoholic Drinks in Ireland - Industry Overview

EXECUTIVE SUMMARY

Alcoholic drinks remains steady with the Irish economic recovery assisting growth

On-trade sales in rural Ireland continue to struggle but urban areas remain robust

Changes in wine as the distribution of Blossom Hill moves to Findlater

Supermarkets remains most popular retail channel but discounters and internet retailing gain share

Value will move faster than volume over forecast period with some challenge ahead

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 16 Number of On-trade Establishments by Type 2012-2017

TAXATION AND DUTY LEVIES

Table 17 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

Summary 1 Key New Product Developments 2017/2018

MARKET INDICATORS

Table 18 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 19 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 20 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 21 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 22 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 27 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 28 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 29 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

Megatrends

Country Report

Rtds/High-Strength Premixes in Ireland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Health and wellness likely to be used to help stem decline in category

Changes to Irish legislation is set to pose a challenge to the category

Spirit based RTDs likely to see sales growth due to new product development

COMPETITIVE LANDSCAPE

West Coast Cooler becoming less popular and impacting Irish Distillers’ sales

WKD NKD brand taps into the demand for low calorie

Private label increasing but still remains small overall

Samples

Overview

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Report Samples

Delivery

Overview

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Table of Contents

Rtds/High-Strength Premixes in Ireland - Category analysis

HEADLINES

PROSPECTS

Health and wellness likely to be used to help stem decline in category

Changes to Irish legislation is set to pose a challenge to the category

Spirit based RTDs likely to see sales growth due to new product development

COMPETITIVE LANDSCAPE

West Coast Cooler becoming less popular and impacting Irish Distillers’ sales

WKD NKD brand taps into the demand for low calorie

Private label increasing but still remains small overall

CATEGORY DATA

Alcoholic Drinks in Ireland - Industry Overview

EXECUTIVE SUMMARY

Alcoholic drinks remains steady with the Irish economic recovery assisting growth

On-trade sales in rural Ireland continue to struggle but urban areas remain robust

Changes in wine as the distribution of Blossom Hill moves to Findlater

Supermarkets remains most popular retail channel but discounters and internet retailing gain share

Value will move faster than volume over forecast period with some challenge ahead

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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