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Country Report

RTDs/High-Strength Premixes in

Rtds/High-Strength Premixes in Japan

25 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Intensive new product development spurs growth

RTDs recorded strong year-on-year growth throughout the review period, while many other alcoholic drink categories struggled. The trend towards ienomi remains strong amongst consumers looking to save money, and economy-priced RTDs fit busy modern lifestyles and preferences for cocooning – RTDs are mostly consumed with meals as shokuchu-shu.

Amendment to liquor tax boosts RTDs growth

In June 2017, an amendment was made to Japan’s liquor tax in an effort to restrain excess discounting at store-based retailers, leading to a significant rise in beer prices. The amendment enhanced the price advantage of RTDs and boosted consumer migration from economy beer.

COMPETITIVE LANDSCAPE

Top two aggressively defend their positions

Suntory Spirits Ltd strengthened its leading position in RTDs/high-strength premixes in 2017, raising its volume share to over 39%. The company’s core brand, -196C Strong Zero, which has an 8% ABV, is intended for more experienced drinkers and the taste is designed to match meals, with subtler, less intrusive fruit flavours, such as lemon and grapefruit.

Asahi breweries Ltd and Takara Shuzo Co Ltd hold double-digit shares

Ranked third in RTDs/high-strength premixes in 2017, Asahi Breweries Ltd was the fastest-growing major player in RTDs/high-strength premixes during the year, thanks largely to the renewal of Asahi Mogitate, a high-alcohol RTD with juice made from fruit picked within 24 hours of production. The brand continued to appeal to both male and female consumers, while most high-alcohol RTDs are primarily consumed by male drinkers.

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RTDs/High-Strenght Premixes Sample Report RTDs/High-Strenght Premixes Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the RTDs/High-Strength Premixes industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTDs/High-Strength Premixes industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTDs/High-Strength Premixes in Japan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of RTDs/High-Strength Premixes in Japan?
What are the major brands in Japan?
How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
What are the most popular flavours within non-alcoholic beer?
What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
Has the recession benefited domestic lager over imported lager?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Rtds/High-Strength Premixes in Japan - Category analysis

HEADLINES

PROSPECTS

Intensive new product development spurs growth

Amendment to liquor tax boosts RTDs growth

COMPETITIVE LANDSCAPE

Top two aggressively defend their positions

Asahi breweries Ltd and Takara Shuzo Co Ltd hold double-digit shares

CATEGORY DATA

Table 1 Sales of RTDS/High-strength Premixes by Category: Total Volume 2012-2017
Table 2 Sales of RTDS/High-strength Premixes by Category: Total Value 2012-2017
Table 3 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2012-2017
Table 4 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2012-2017
Table 5 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
Table 10 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
Table 11 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2014-2017
Table 12 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2017-2022
Table 13 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2017-2022
Table 14 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2017-2022
Table 15 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2017-2022

Alcoholic Drinks in Japan - Industry Overview

EXECUTIVE SUMMARY

Stagnation with pockets of growth

Diversified consumer demand blurring lines

Domestic manufacturers remained dominant in 2017

Supermarkets and convenience stores increase share

Legislation amendments are the key to future development

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 16 Number of On-trade Establishments by Type 2012-2017

TAXATION AND DUTY LEVIES

Table 17 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

NEW KEY PRODUCT LAUNCHES

Summary 1 Key New Product Developments 2017/2018

MARKET INDICATORS

Table 18 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 19 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 20 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 21 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 22 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 27 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 28 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 29 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

Megatrends

Country Report

Rtds/High-Strength Premixes in Japan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Intensive new product development spurs growth

Amendment to liquor tax boosts RTDs growth

COMPETITIVE LANDSCAPE

Top two aggressively defend their positions

Asahi breweries Ltd and Takara Shuzo Co Ltd hold double-digit shares

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Overview

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Overview

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Table of Contents

Rtds/High-Strength Premixes in Japan - Category analysis

HEADLINES

PROSPECTS

Intensive new product development spurs growth

Amendment to liquor tax boosts RTDs growth

COMPETITIVE LANDSCAPE

Top two aggressively defend their positions

Asahi breweries Ltd and Takara Shuzo Co Ltd hold double-digit shares

CATEGORY DATA

Alcoholic Drinks in Japan - Industry Overview

EXECUTIVE SUMMARY

Stagnation with pockets of growth

Diversified consumer demand blurring lines

Domestic manufacturers remained dominant in 2017

Supermarkets and convenience stores increase share

Legislation amendments are the key to future development

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

NEW KEY PRODUCT LAUNCHES

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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