Executive Summary

Jun 2018
PROSPECTS
Intensive new product development spurs growth

RTDs recorded strong year-on-year growth throughout the review period, while many other alcoholic drink categories struggled. The trend towards ienomi remains strong amongst consumers looking to save money, and economy-priced RTDs fit busy modern lifestyles and preferences for cocooning – RTDs are mostly consumed with meals as shokuchu-shu.

Amendment to liquor tax boosts RTDs growth

In June 2017, an amendment was made to Japan’s liquor tax in an effort to restrain excess discounting at store-based retailers, leading to a significant rise in beer prices. The amendment enhanced the price advantage of RTDs and boosted consumer migration from economy beer.

COMPETITIVE LANDSCAPE
Top two aggressively defend their positions

Suntory Spirits Ltd strengthened its leading position in RTDs/high-strength premixes in 2017, raising its volume share to over 39%. The company’s core brand, -196C Strong Zero, which has an 8% ABV, is intended for more experienced drinkers and the taste is designed to match meals, with subtler, less intrusive fruit flavours, such as lemon and grapefruit.

Asahi breweries Ltd and Takara Shuzo Co Ltd hold double-digit shares

Ranked third in RTDs/high-strength premixes in 2017, Asahi Breweries Ltd was the fastest-growing major player in RTDs/high-strength premixes during the year, thanks largely to the renewal of Asahi Mogitate, a high-alcohol RTD with juice made from fruit picked within 24 hours of production. The brand continued to appeal to both male and female consumers, while most high-alcohol RTDs are primarily consumed by male drinkers.

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Rtds/High-Strength Premixes in Japan

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Overview

Discover the latest market trends and uncover sources of future market growth for the RTDs/High-Strength Premixes industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTDs/High-Strength Premixes industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTDs/High-Strength Premixes in Japan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market volume shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of RTDs/High-Strength Premixes in Japan?
  • What are the major brands in Japan?
  • How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
  • What are the most popular flavours within non-alcoholic beer?
  • What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
  • Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
  • Has the recession benefited domestic lager over imported lager?
Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Rtds/High-Strength Premixes in Japan - Category analysis

HEADLINES

PROSPECTS

Intensive new product development spurs growth
Amendment to liquor tax boosts RTDs growth

COMPETITIVE LANDSCAPE

Top two aggressively defend their positions
Asahi breweries Ltd and Takara Shuzo Co Ltd hold double-digit shares

CATEGORY DATA

Table 1 Sales of RTDS/High-strength Premixes by Category: Total Volume 2012-2017
Table 2 Sales of RTDS/High-strength Premixes by Category: Total Value 2012-2017
Table 3 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2012-2017
Table 4 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2012-2017
Table 5 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
Table 10 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
Table 11 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2014-2017
Table 12 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2017-2022
Table 13 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2017-2022
Table 14 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2017-2022
Table 15 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2017-2022