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Country Report

RTDs/High-Strength Premixes in

Rtds/High-Strength Premixes in Kazakhstan

20 pages, Jun 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Category fails to find understanding among local customers

Despite some positive regional trends, prospects for spirit-based RTDs in Kazakhstan remain bleak. This type of product is entirely atypical of the country’s culture, which traditionally drives alcohol consumption among Kazakhstani people, and fails to find a loyal audience as consumers struggle to imagine cases when the consumption of bottled alcoholic cocktails would benefit them or be pleasant.

Spirit-based RTDs remains only subcategory

Within RTDs, consumers remain faithful to spirit-based products. With spirit-based RTDs, despite having a good track record in countries such as Russia and Belarus, still struggling to find a key audience in Kazakhstan, it is quite likely that malt-based or wine-based RTDs would be even more alienating and even less relatable as a product to Kazakhstani consumers, driven largely by traditions associated with celebration and culinary customs.

COMPETITIVE LANDSCAPE

Category remains home to strong players only

Limited brand presence is largely represented by Bacchus AO, a prominent local player in the Kazakhstani market for alcoholic drinks. However, Bacchus’s main interests in Kazakhstan lie within producing budget-priced wine and local brandy that is positioned as a cheaper alternative to cognac.

Only a few brands remain prominent

The limited prospects for RTDs have served as a factor to not only discourage investment, but also encourage pull-back of previously active players in the category. A second prominent player, Riks TOO, ceased production of two of its RTD brands, Drive and Push-Y, in 2015, and has since concentrated its selling efforts under the umbrella brand, Dizzy Cocktails.

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RTDs/High-Strenght Premixes Sample Report RTDs/High-Strenght Premixes Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the RTDs/High-Strength Premixes industry in Kazakhstan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTDs/High-Strength Premixes industry in Kazakhstan, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTDs/High-Strength Premixes in Kazakhstan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of RTDs/High-Strength Premixes in Kazakhstan?
What are the major brands in Kazakhstan?
How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
What are the most popular flavours within non-alcoholic beer?
What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
Has the recession benefited domestic lager over imported lager?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Rtds/High-Strength Premixes in Kazakhstan - Category analysis

HEADLINES

PROSPECTS

Category fails to find understanding among local customers

Spirit-based RTDs remains only subcategory

COMPETITIVE LANDSCAPE

Category remains home to strong players only

Only a few brands remain prominent

CATEGORY DATA

Table 1 Sales of RTDS/High-Strength Premixes by Category: Total Volume 2012-2017
Table 2 Sales of RTDS/High-Strength Premixes by Category: Total Value 2012-2017
Table 3 Sales of RTDS/High-Strength Premixes by Category: % Total Volume Growth 2012-2017
Table 4 Sales of RTDS/High-Strength Premixes by Category: % Total Value Growth 2012-2017
Table 5 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 GBO Company Shares of RTDS/High-Strength Premixes: % Total Volume 2013-2017
Table 10 NBO Company Shares of RTDS/High-Strength Premixes: % Total Volume 2013-2017
Table 11 LBN Brand Shares of RTDS/High-Strength Premixes: % Total Volume 2014-2017
Table 12 Forecast Sales of RTDS/High-Strength Premixes by Category: Total Volume 2017-2022
Table 13 Forecast Sales of RTDS/High-Strength Premixes by Category: Total Value 2017-2022
Table 14 Forecast Sales of RTDS/High-Strength Premixes by Category: % Total Volume Growth 2017-2022
Table 15 Forecast Sales of RTDS/High-Strength Premixes by Category: % Total Value Growth 2017-2022

Alcoholic Drinks in Kazakhstan - Industry Overview

EXECUTIVE SUMMARY

Market registers growth as beer sales drive consumption

Customer pullback from spirits helps beer sales

Competitive landscape dominance remains contested

Distribution dominated by modern grocery retailers

Moderate growth in sales volume over the forecast period

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook
Summary 2 Key New Product Developments 2017

MARKET INDICATORS

Table 16 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 17 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 18 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 19 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 20 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 25 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 26 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 27 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2017
Table 28 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 30 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

Megatrends

Country Report

Rtds/High-Strength Premixes in Kazakhstan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Category fails to find understanding among local customers

Spirit-based RTDs remains only subcategory

COMPETITIVE LANDSCAPE

Category remains home to strong players only

Only a few brands remain prominent

Samples

Overview

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Overview

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Table of Contents

Rtds/High-Strength Premixes in Kazakhstan - Category analysis

HEADLINES

PROSPECTS

Category fails to find understanding among local customers

Spirit-based RTDs remains only subcategory

COMPETITIVE LANDSCAPE

Category remains home to strong players only

Only a few brands remain prominent

CATEGORY DATA

Alcoholic Drinks in Kazakhstan - Industry Overview

EXECUTIVE SUMMARY

Market registers growth as beer sales drive consumption

Customer pullback from spirits helps beer sales

Competitive landscape dominance remains contested

Distribution dominated by modern grocery retailers

Moderate growth in sales volume over the forecast period

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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