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Learn moreJun 2018
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Despite some positive regional trends, prospects for spirit-based RTDs in Kazakhstan remain bleak. This type of product is entirely atypical of the country’s culture, which traditionally drives alcohol consumption among Kazakhstani people, and fails to find a loyal audience as consumers struggle to imagine cases when the consumption of bottled alcoholic cocktails would benefit them or be pleasant.
Within RTDs, consumers remain faithful to spirit-based products. With spirit-based RTDs, despite having a good track record in countries such as Russia and Belarus, still struggling to find a key audience in Kazakhstan, it is quite likely that malt-based or wine-based RTDs would be even more alienating and even less relatable as a product to Kazakhstani consumers, driven largely by traditions associated with celebration and culinary customs.
Limited brand presence is largely represented by Bacchus AO, a prominent local player in the Kazakhstani market for alcoholic drinks. However, Bacchus’s main interests in Kazakhstan lie within producing budget-priced wine and local brandy that is positioned as a cheaper alternative to cognac.
The limited prospects for RTDs have served as a factor to not only discourage investment, but also encourage pull-back of previously active players in the category. A second prominent player, Riks TOO, ceased production of two of its RTD brands, Drive and Push-Y, in 2015, and has since concentrated its selling efforts under the umbrella brand, Dizzy Cocktails.
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Discover the latest market trends and uncover sources of future market growth for the RTDs/High-Strength Premixes industry in Kazakhstan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the RTDs/High-Strength Premixes industry in Kazakhstan, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Alcoholic Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.