Country Report

RTDs/High-Strength Premixes in

Rtds/High-Strength Premixes in Kazakhstan

Jun 2018

US$990

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Executive Summary

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PROSPECTS

Category fails to find understanding among local customers

Despite some positive regional trends, prospects for spirit-based RTDs in Kazakhstan remain bleak. This type of product is entirely atypical of the country’s culture, which traditionally drives alcohol consumption among Kazakhstani people, and fails to find a loyal audience as consumers struggle to imagine cases when the consumption of bottled alcoholic cocktails would benefit them or be pleasant.

Spirit-based RTDs remains only subcategory

Within RTDs, consumers remain faithful to spirit-based products. With spirit-based RTDs, despite having a good track record in countries such as Russia and Belarus, still struggling to find a key audience in Kazakhstan, it is quite likely that malt-based or wine-based RTDs would be even more alienating and even less relatable as a product to Kazakhstani consumers, driven largely by traditions associated with celebration and culinary customs.

COMPETITIVE LANDSCAPE

Category remains home to strong players only

Limited brand presence is largely represented by Bacchus AO, a prominent local player in the Kazakhstani market for alcoholic drinks. However, Bacchus’s main interests in Kazakhstan lie within producing budget-priced wine and local brandy that is positioned as a cheaper alternative to cognac.

Only a few brands remain prominent

The limited prospects for RTDs have served as a factor to not only discourage investment, but also encourage pull-back of previously active players in the category. A second prominent player, Riks TOO, ceased production of two of its RTD brands, Drive and Push-Y, in 2015, and has since concentrated its selling efforts under the umbrella brand, Dizzy Cocktails.

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the RTDs/High-Strength Premixes industry in Kazakhstan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTDs/High-Strength Premixes industry in Kazakhstan, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTDs/High-Strength Premixes in Kazakhstan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of RTDs/High-Strength Premixes in Kazakhstan?
What are the major brands in Kazakhstan?
How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
What are the most popular flavours within non-alcoholic beer?
What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
Has the recession benefited domestic lager over imported lager?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Rtds/High-Strength Premixes in Kazakhstan

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Executive Summary

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PROSPECTS

Category fails to find understanding among local customers

Spirit-based RTDs remains only subcategory

COMPETITIVE LANDSCAPE

Category remains home to strong players only

Only a few brands remain prominent

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Country Report

Rtds/High-Strength Premixes in Kazakhstan

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Executive Summary

New Report Guarantee

PROSPECTS

Category fails to find understanding among local customers

Spirit-based RTDs remains only subcategory

COMPETITIVE LANDSCAPE

Category remains home to strong players only

Only a few brands remain prominent

Samples

Overview

Why buy this report?

Report Samples

Delivery

Overview

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