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Country Report

RTDs/High-Strength Premixes in

Rtds/High-Strength Premixes in Lithuania

21 pages, Jun 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Excise tax increase continues to damage the category

Sales of RTDs/high-strength premixes continued to fall in 2017, following the general trend registered during the review period. With a further excise tax increase in 2017, the category lost competitiveness against other alcoholic beverages, and has not attracted new consumers.

Losses in consumer base

RTDs/high-strength premixes is losing its key audience of younger consumers. Owing to tax increases and consumer awareness of competing alcoholic drinks growing, RTDs/high-strength premixes have lost their attractiveness.

Wine-based prevails

Wine-based RTDs remained the key category in Lithuania in 2017. Most of the well-known brands are based on wine, as this makes the product cheaper.

COMPETITIVE LANDSCAPE

Local players dominate

Volfas Engelman AB continues leading the Lithuanian RTDs/high-strength premixes category, benefiting from its wide product portfolio and its distributing many of the best known local brands in the market. Beach, Jamaica and A La Coq are well known brands which are expected to maintain their positions in the Lithuanian market during the forecast period.

Imported brands remain fragmented

Imported brands of RTDs/high-strength premixes are present in Lithuania, mainly in the premium segment. Brands like Smirnoff and Bacardi Breezer can be found in both the off-trade and on-trade.

Lidl is getting into the game

Along with the expansion of Lidl in Lithuania, its new brands are expected to increase their sales in the forecast period. Lidl is expected to put a stronger emphasis on wine-based RTD sales, although, as with the existing brands, they will not be promoted as such.

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RTDs/High-Strenght Premixes Sample Report RTDs/High-Strenght Premixes Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the RTDs/High-Strength Premixes industry in Lithuania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTDs/High-Strength Premixes industry in Lithuania, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTDs/High-Strength Premixes in Lithuania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of RTDs/High-Strength Premixes in Lithuania?
What are the major brands in Lithuania?
How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
What are the most popular flavours within non-alcoholic beer?
What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
Has the recession benefited domestic lager over imported lager?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Rtds/High-Strength Premixes in Lithuania - Category analysis

HEADLINES

PROSPECTS

Excise tax increase continues to damage the category

Losses in consumer base

Wine-based prevails

COMPETITIVE LANDSCAPE

Local players dominate

Imported brands remain fragmented

Lidl is getting into the game

CATEGORY DATA

Table 1 Sales of RTDS/High-Strength Premixes by Category: Total Volume 2012-2017
Table 2 Sales of RTDS/High-Strength Premixes by Category: Total Value 2012-2017
Table 3 Sales of RTDS/High-Strength Premixes by Category: % Total Volume Growth 2012-2017
Table 4 Sales of RTDS/High-Strength Premixes by Category: % Total Value Growth 2012-2017
Table 5 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 GBO Company Shares of RTDS/High-Strength Premixes: % Total Volume 2013-2017
Table 10 NBO Company Shares of RTDS/High-Strength Premixes: % Total Volume 2013-2017
Table 11 LBN Brand Shares of RTDS/High-Strength Premixes: % Total Volume 2014-2017
Table 12 Forecast Sales of RTDS/High-Strength Premixes by Category: Total Volume 2017-2022
Table 13 Forecast Sales of RTDS/High-Strength Premixes by Category: Total Value 2017-2022
Table 14 Forecast Sales of RTDS/High-Strength Premixes by Category: % Total Volume Growth 2017-2022
Table 15 Forecast Sales of RTDS/High-Strength Premixes by Category: % Total Value Growth 2017-2022

Alcoholic Drinks in Lithuania - Industry Overview

EXECUTIVE SUMMARY

Changes in legal environment hamper legal sales

Premium and upper medium continues pacing well

Local brands continue to dominate

Chained modern grocery retailers lead

Stable performance rather than significant growth

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty-free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

Summary 2 Key New Product Developments 2017

MARKET INDICATORS

Table 16 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 17 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 18 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 19 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 20 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 25 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 26 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 27 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2017
Table 28 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 30 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

Megatrends

Country Report

Rtds/High-Strength Premixes in Lithuania

New Report Guarantee

Executive Summary

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PROSPECTS

Excise tax increase continues to damage the category

Losses in consumer base

Wine-based prevails

COMPETITIVE LANDSCAPE

Local players dominate

Imported brands remain fragmented

Lidl is getting into the game

Samples

Overview

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Overview

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Table of Contents

Rtds/High-Strength Premixes in Lithuania - Category analysis

HEADLINES

PROSPECTS

Excise tax increase continues to damage the category

Losses in consumer base

Wine-based prevails

COMPETITIVE LANDSCAPE

Local players dominate

Imported brands remain fragmented

Lidl is getting into the game

CATEGORY DATA

Alcoholic Drinks in Lithuania - Industry Overview

EXECUTIVE SUMMARY

Changes in legal environment hamper legal sales

Premium and upper medium continues pacing well

Local brands continue to dominate

Chained modern grocery retailers lead

Stable performance rather than significant growth

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty-free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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