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Learn moreJun 2018
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Sales of RTDs/high-strength premixes continued to fall in 2017, following the general trend registered during the review period. With a further excise tax increase in 2017, the category lost competitiveness against other alcoholic beverages, and has not attracted new consumers.
RTDs/high-strength premixes is losing its key audience of younger consumers. Owing to tax increases and consumer awareness of competing alcoholic drinks growing, RTDs/high-strength premixes have lost their attractiveness.
Wine-based RTDs remained the key category in Lithuania in 2017. Most of the well-known brands are based on wine, as this makes the product cheaper.
Volfas Engelman AB continues leading the Lithuanian RTDs/high-strength premixes category, benefiting from its wide product portfolio and its distributing many of the best known local brands in the market. Beach, Jamaica and A La Coq are well known brands which are expected to maintain their positions in the Lithuanian market during the forecast period.
Imported brands of RTDs/high-strength premixes are present in Lithuania, mainly in the premium segment. Brands like Smirnoff and Bacardi Breezer can be found in both the off-trade and on-trade.
Along with the expansion of Lidl in Lithuania, its new brands are expected to increase their sales in the forecast period. Lidl is expected to put a stronger emphasis on wine-based RTD sales, although, as with the existing brands, they will not be promoted as such.
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Discover the latest market trends and uncover sources of future market growth for the RTDs/High-Strength Premixes industry in Lithuania with research from Euromonitor's team of in-country analysts.
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The RTDs/High-Strength Premixes in Lithuania market research report includes:
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This industry report originates from Passport, our Alcoholic Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.