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Country Report

RTDs/High-Strength Premixes in

Rtds/High-Strength Premixes in Mexico

27 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

At-home entertainment trend fuelling sales

Over the review period, the combination of rising prices, stricter drink-driving legislation, and concerns about security at bars and night clubs, led to consumers opting to entertain themselves at home. This trend has fuelled the growth of RTD beverages that offer convenience and variety.

Wine-based RTDs observe dynamic growth

In 2017, wine-based RTDs performed strongly, driven by well-positioned brands such as Caribe Cooler (Bepensa) and Boone’s (La Madrileña). These brands have invested in promoting and advertising their products and positioning them as trendy alternatives to beer.

Good performance of convenience stores fuels growth

Over the review period, the convenience channel saw interesting growth as more sales points opened every day. RTDs are a good fit for the convenience channel and an important driver of sales.

COMPETITIVE LANDSCAPE

Casa Herradura remains sales leader

Casa Herradura, owner of the New Mix brand, continued to lead sales in 2017. New Mix is the best positioned brand and is a tequila-based beverage with a long-standing presence.

Spirits brands use RTDs to attract consumers

Over the review period, several spirits brands expanded their product portfolios by launching spirit-based RTDs. To support these new ranges, these companies have also invested in marketing and promotional efforts to communicate new flavours and mixes.

Opportunity to increase brand loyalty

However, they also perceive RTDs as an opportunity to expand their consumer base as they can offer existing brands in this new area and perhaps attract consumers to other areas. Recently launched spirit-based RTDs include Paloma by José Cuervo (a tequila-based RTD mixed with grapefruit soda), a gin-based RTD launched by Valle Redondo, and Jack Daniel’s Honey with lemonade.

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RTDs/High-Strenght Premixes Sample Report RTDs/High-Strenght Premixes Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Report Samples

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the RTDs/High-Strength Premixes industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTDs/High-Strength Premixes industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTDs/High-Strength Premixes in Mexico market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of RTDs/High-Strength Premixes in Mexico?
What are the major brands in Mexico?
How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
What are the most popular flavours within non-alcoholic beer?
What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
Has the recession benefited domestic lager over imported lager?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Rtds/High-Strength Premixes in Mexico - Category analysis

HEADLINES

PROSPECTS

At-home entertainment trend fuelling sales

Wine-based RTDs observe dynamic growth

Good performance of convenience stores fuels growth

COMPETITIVE LANDSCAPE

Casa Herradura remains sales leader

Spirits brands use RTDs to attract consumers

Opportunity to increase brand loyalty

CATEGORY DATA

Table 1 Sales of RTDS/High-strength Premixes by Category: Total Volume 2012-2017
Table 2 Sales of RTDS/High-strength Premixes by Category: Total Value 2012-2017
Table 3 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2012-2017
Table 4 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2012-2017
Table 5 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
Table 10 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
Table 11 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2014-2017
Table 12 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2017-2022
Table 13 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2017-2022
Table 14 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2017-2022
Table 15 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2017-2022

Alcoholic Drinks in Mexico - Industry Overview

EXECUTIVE SUMMARY

Alcoholic drinks posts healthy growth

Consumption fuelled by at-home entertainment trend

Price increases slowdown growth

Small grocery retailers dominate sales

Uncertain horizon for alcoholic drinks

MARKET BACKGROUND

Legislation

Legal purchasing and drinking ages
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 16 Number of On-trade Establishments by Type 2012-2017

TAXATION AND DUTY LEVIES

Table 17 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

Summary 1 Key New Product Developments 2017

MARKET INDICATORS

Table 18 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 19 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 20 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 21 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 22 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 27 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 28 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 29 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

Megatrends

Country Report

Rtds/High-Strength Premixes in Mexico

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

At-home entertainment trend fuelling sales

Wine-based RTDs observe dynamic growth

Good performance of convenience stores fuels growth

COMPETITIVE LANDSCAPE

Casa Herradura remains sales leader

Spirits brands use RTDs to attract consumers

Opportunity to increase brand loyalty

Samples

Overview

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Report Samples

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Overview

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Table of Contents

Rtds/High-Strength Premixes in Mexico - Category analysis

HEADLINES

PROSPECTS

At-home entertainment trend fuelling sales

Wine-based RTDs observe dynamic growth

Good performance of convenience stores fuels growth

COMPETITIVE LANDSCAPE

Casa Herradura remains sales leader

Spirits brands use RTDs to attract consumers

Opportunity to increase brand loyalty

CATEGORY DATA

Alcoholic Drinks in Mexico - Industry Overview

EXECUTIVE SUMMARY

Alcoholic drinks posts healthy growth

Consumption fuelled by at-home entertainment trend

Price increases slowdown growth

Small grocery retailers dominate sales

Uncertain horizon for alcoholic drinks

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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