Country Report

RTDs/High-Strength Premixes in

Rtds/High-Strength Premixes in Mexico

Jun 2018

US$990

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Executive Summary

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PROSPECTS

At-home entertainment trend fuelling sales

Over the review period, the combination of rising prices, stricter drink-driving legislation, and concerns about security at bars and night clubs, led to consumers opting to entertain themselves at home. This trend has fuelled the growth of RTD beverages that offer convenience and variety.

Wine-based RTDs observe dynamic growth

In 2017, wine-based RTDs performed strongly, driven by well-positioned brands such as Caribe Cooler (Bepensa) and Boone’s (La Madrileña). These brands have invested in promoting and advertising their products and positioning them as trendy alternatives to beer.

Good performance of convenience stores fuels growth

Over the review period, the convenience channel saw interesting growth as more sales points opened every day. RTDs are a good fit for the convenience channel and an important driver of sales.

COMPETITIVE LANDSCAPE

Casa Herradura remains sales leader

Casa Herradura, owner of the New Mix brand, continued to lead sales in 2017. New Mix is the best positioned brand and is a tequila-based beverage with a long-standing presence.

Spirits brands use RTDs to attract consumers

Over the review period, several spirits brands expanded their product portfolios by launching spirit-based RTDs. To support these new ranges, these companies have also invested in marketing and promotional efforts to communicate new flavours and mixes.

Opportunity to increase brand loyalty

However, they also perceive RTDs as an opportunity to expand their consumer base as they can offer existing brands in this new area and perhaps attract consumers to other areas. Recently launched spirit-based RTDs include Paloma by José Cuervo (a tequila-based RTD mixed with grapefruit soda), a gin-based RTD launched by Valle Redondo, and Jack Daniel’s Honey with lemonade.

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the RTDs/High-Strength Premixes industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTDs/High-Strength Premixes industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTDs/High-Strength Premixes in Mexico market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of RTDs/High-Strength Premixes in Mexico?
What are the major brands in Mexico?
How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
What are the most popular flavours within non-alcoholic beer?
What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
Has the recession benefited domestic lager over imported lager?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Rtds/High-Strength Premixes in Mexico

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Executive Summary

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PROSPECTS

At-home entertainment trend fuelling sales

Wine-based RTDs observe dynamic growth

Good performance of convenience stores fuels growth

COMPETITIVE LANDSCAPE

Casa Herradura remains sales leader

Spirits brands use RTDs to attract consumers

Opportunity to increase brand loyalty

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Country Report

Rtds/High-Strength Premixes in Mexico

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Executive Summary

New Report Guarantee

PROSPECTS

At-home entertainment trend fuelling sales

Wine-based RTDs observe dynamic growth

Good performance of convenience stores fuels growth

COMPETITIVE LANDSCAPE

Casa Herradura remains sales leader

Spirits brands use RTDs to attract consumers

Opportunity to increase brand loyalty

Samples

Overview

Why buy this report?

Report Samples

Delivery

Overview

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