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Country Report

RTDs/High-Strength Premixes in

Rtds/High-Strength Premixes in Nigeria

23 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Stable volume growth projected for the forecast period

While total RTDs/high-strength premixes volume sales fell slightly in 2017, this was nonetheless a marked improvement on the dramatic decline recorded in 2016. Aside from economic recession, the category’s strongly negative performance in 2016 was due to a steep drop in demand for leading brand Orijin.

Category poised to benefit from rising incomes among young adults

The further development of Nigeria’s nightlife culture should also drive demand in RTDs/high-strength premixes over the forecast period, especially as economic conditions improve and disposable incomes among young adults rise. Such products are a popular choice among young adults when socialising at parties or in nightclubs, bars etc.

Spirit-based RTDs set to remain dominant

Spirit-based RTDs is expected to remain the dominant category within RTDs/high-strength premixes over the forecast period. Due to its maturity, the category looks set to show slightly slower growth in total volume sales than high-strength premixes and wine-based RTDs.

COMPETITIVE LANDSCAPE

Guinness Nigeria continues to dominate RTDs/high-strength premixes

Guinness Nigeria continued to dominate RTDs/high-strength premixes in 2017 thanks to the combined strength of its Orijin, Smirnoff Ice and Snapp brands. An extensive distribution network and a strong capacity for innovation and marketing activities also contributed to the company’s dominant position.

Nigerian Breweries is the strongest performer

Nigerian Breweries was the best performing company in RTDs/high-strength premixes in terms of total volume sales growth in 2017. The company’s volume share in the category increased rapidly over the latter years of the review period thanks to its successful launch of products such as Ace Roots, Ace Rhythm Vodka, Ace Passion Apple Spark and Ace Desire.

Nigerian Breweries launches Ace Desire

Nigerian Breweries also led new product development in RTDs/high-strength premixes in 2017, launching Ace Desire Zobo Flavour. This innovative product incorporates the flavour of the hibiscus plant (called “zobo” in Nigeria), which is used in a locally popular non-alcoholic drink that is considered to be healthy, refreshing and tasty.

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RTDs/High-Strenght Premixes Sample Report RTDs/High-Strenght Premixes Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the RTDs/High-Strength Premixes industry in Nigeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTDs/High-Strength Premixes industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTDs/High-Strength Premixes in Nigeria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of RTDs/High-Strength Premixes in Nigeria?
What are the major brands in Nigeria?
How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
What are the most popular flavours within non-alcoholic beer?
What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
Has the recession benefited domestic lager over imported lager?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Rtds/High-Strength Premixes in Nigeria - Category analysis

HEADLINES

PROSPECTS

Stable volume growth projected for the forecast period

Category poised to benefit from rising incomes among young adults

Spirit-based RTDs set to remain dominant

COMPETITIVE LANDSCAPE

Guinness Nigeria continues to dominate RTDs/high-strength premixes

Nigerian Breweries is the strongest performer

Nigerian Breweries launches Ace Desire

CATEGORY DATA

Table 1 Sales of RTDS/High-strength Premixes by Category: Total Volume 2012-2017
Table 2 Sales of RTDS/High-strength Premixes by Category: Total Value 2012-2017
Table 3 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2012-2017
Table 4 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2012-2017
Table 5 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
Table 10 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
Table 11 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2014-2017
Table 12 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2017-2022
Table 13 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2017-2022
Table 14 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2017-2022
Table 15 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2017-2022

Alcoholic Drinks in Nigeria - Industry Overview

EXECUTIVE SUMMARY

Alcoholic drinks recovers in total volume growth terms in 2017

Trading down continues across alcoholic drinks

Competition in alcoholic drinks intensifies

On-trade channels continue to lead but off-trade consumption increases steadily

Positive market performance projected over the forecast period

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 16 Number of On-trade Establishments by Type 2012-2017

TAXATION AND DUTY LEVIES

Table 17 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

Summary 1 Key New Product Developments 2017

MARKET INDICATORS

Table 18 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 19 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 20 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 21 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 22 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 27 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 28 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 29 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

Megatrends

Country Report

Rtds/High-Strength Premixes in Nigeria

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Stable volume growth projected for the forecast period

Category poised to benefit from rising incomes among young adults

Spirit-based RTDs set to remain dominant

COMPETITIVE LANDSCAPE

Guinness Nigeria continues to dominate RTDs/high-strength premixes

Nigerian Breweries is the strongest performer

Nigerian Breweries launches Ace Desire

Samples

Overview

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Report Samples

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Overview

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Table of Contents

Rtds/High-Strength Premixes in Nigeria - Category analysis

HEADLINES

PROSPECTS

Stable volume growth projected for the forecast period

Category poised to benefit from rising incomes among young adults

Spirit-based RTDs set to remain dominant

COMPETITIVE LANDSCAPE

Guinness Nigeria continues to dominate RTDs/high-strength premixes

Nigerian Breweries is the strongest performer

Nigerian Breweries launches Ace Desire

CATEGORY DATA

Alcoholic Drinks in Nigeria - Industry Overview

EXECUTIVE SUMMARY

Alcoholic drinks recovers in total volume growth terms in 2017

Trading down continues across alcoholic drinks

Competition in alcoholic drinks intensifies

On-trade channels continue to lead but off-trade consumption increases steadily

Positive market performance projected over the forecast period

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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