RTDs/High-Strength Premixes in
Country Report
Executive Summary
Jun 2018PROSPECTS
Convenience and new products fuel sales of RTDs
With increasingly hectic lifestyles, time becomes a precious resource, especially in large cities that have high levels of traffic. This creates the right environment for the development of product offerings that maximise the time of Peruvians; an example of this is the rapid development in Lima of the Glovo shipping platform, present in large cities around the world.
Spirit-based RTDs remains the largest and fastest growing category within RTDs
The largest and fastest growing category in 2017 was spirit-based RTDs. In the last three years of the review period, there were various product innovations within spirit-based RTDs, which contributed to its growth not only because there was a wider product offer, but also because there was an increase in the perception of quality, with improved flavours and more-attractive packaging.
Off-trade is the most preferred channel for RTDs
RTDs are mainly bought through the off-trade channel, especially independent small grocers, modern grocery retailers and forecourt retailers. Peruvian consumers tend to purchase these products because of their convenience when enjoying them at home or with friends.
COMPETITIVE LANDSCAPE
Cartavio launches Hit and Wild to expand its presence in RTDs
In 2017, Cartavio launched two RTD products to capture new consumers, especially young adult Peruvians, and to expand its presence in spirits. Both products are extensions from its main brands in rum and vodka.
Diageo Perú consolidates its position as category leader in RTDs
Diageo Perú was the leading company within RTDs in 2017, and increased its lead over second-placed Bebidas. Smirnoff Ice and Smirnoff Red Ice from Diageo Perú recorded strong and sustained growth in 2017, attracting young consumers based on a strong social media presence and activities within supermarkets and other points of sale.
RTDs is the only category with a presence of private label
Alcoholic drinks is an industry in which private label has almost no presence in Peru, probably due to the aspirational nature of these products. Wine-based RTDs is the exception with the product Sangria Bell from Supermercados Peruanos, which has been present in the category for some years.
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Overview
Discover the latest market trends and uncover sources of future market growth for the RTDs/High-Strength Premixes industry in Peru with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the RTDs/High-Strength Premixes industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.
The RTDs/High-Strength Premixes in Peru market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market volume shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of RTDs/High-Strength Premixes in Peru?
- What are the major brands in Peru?
- How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
- What are the most popular flavours within non-alcoholic beer?
- What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
- Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
- Has the recession benefited domestic lager over imported lager?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Alcoholic Drinks market research database.
Rtds/High-Strength Premixes in Peru - Category analysis
HEADLINES
PROSPECTS
Convenience and new products fuel sales of RTDs
Spirit-based RTDs remains the largest and fastest growing category within RTDs
Off-trade is the most preferred channel for RTDs
COMPETITIVE LANDSCAPE
Cartavio launches Hit and Wild to expand its presence in RTDs
Diageo Perú consolidates its position as category leader in RTDs
RTDs is the only category with a presence of private label
CATEGORY DATA
Table 1 Sales of RTDS/High-strength Premixes by Category: Total Volume 2012-2017Table 2 Sales of RTDS/High-strength Premixes by Category: Total Value 2012-2017
Table 3 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2012-2017
Table 4 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2012-2017
Table 5 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
Table 10 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
Table 11 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2014-2017
Table 12 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2017-2022
Table 13 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2017-2022
Table 14 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2017-2022
Table 15 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2017-2022
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