Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

RTDs/High-Strength Premixes in

Rtds/High-Strength Premixes in Peru

26 pages, Jun 2018

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Convenience and new products fuel sales of RTDs

With increasingly hectic lifestyles, time becomes a precious resource, especially in large cities that have high levels of traffic. This creates the right environment for the development of product offerings that maximise the time of Peruvians; an example of this is the rapid development in Lima of the Glovo shipping platform, present in large cities around the world.

Spirit-based RTDs remains the largest and fastest growing category within RTDs

The largest and fastest growing category in 2017 was spirit-based RTDs. In the last three years of the review period, there were various product innovations within spirit-based RTDs, which contributed to its growth not only because there was a wider product offer, but also because there was an increase in the perception of quality, with improved flavours and more-attractive packaging.

Off-trade is the most preferred channel for RTDs

RTDs are mainly bought through the off-trade channel, especially independent small grocers, modern grocery retailers and forecourt retailers. Peruvian consumers tend to purchase these products because of their convenience when enjoying them at home or with friends.

COMPETITIVE LANDSCAPE

Cartavio launches Hit and Wild to expand its presence in RTDs

In 2017, Cartavio launched two RTD products to capture new consumers, especially young adult Peruvians, and to expand its presence in spirits. Both products are extensions from its main brands in rum and vodka.

Diageo Perú consolidates its position as category leader in RTDs

Diageo Perú was the leading company within RTDs in 2017, and increased its lead over second-placed Bebidas. Smirnoff Ice and Smirnoff Red Ice from Diageo Perú recorded strong and sustained growth in 2017, attracting young consumers based on a strong social media presence and activities within supermarkets and other points of sale.

RTDs is the only category with a presence of private label

Alcoholic drinks is an industry in which private label has almost no presence in Peru, probably due to the aspirational nature of these products. Wine-based RTDs is the exception with the product Sangria Bell from Supermercados Peruanos, which has been present in the category for some years.

Files are delivered directly into your account within a few minutes of purchase.

Samples

RTDs/High-Strenght Premixes Sample Report RTDs/High-Strenght Premixes Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Report Samples

FAQs about samples

Delivery

Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the RTDs/High-Strength Premixes industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTDs/High-Strength Premixes industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTDs/High-Strength Premixes in Peru market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of RTDs/High-Strength Premixes in Peru?
What are the major brands in Peru?
How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
What are the most popular flavours within non-alcoholic beer?
What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
Has the recession benefited domestic lager over imported lager?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Want to find out more about this report?

Request more information

Rtds/High-Strength Premixes in Peru - Category analysis

HEADLINES

PROSPECTS

Convenience and new products fuel sales of RTDs

Spirit-based RTDs remains the largest and fastest growing category within RTDs

Off-trade is the most preferred channel for RTDs

COMPETITIVE LANDSCAPE

Cartavio launches Hit and Wild to expand its presence in RTDs

Diageo Perú consolidates its position as category leader in RTDs

RTDs is the only category with a presence of private label

CATEGORY DATA

Table 1 Sales of RTDS/High-strength Premixes by Category: Total Volume 2012-2017
Table 2 Sales of RTDS/High-strength Premixes by Category: Total Value 2012-2017
Table 3 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2012-2017
Table 4 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2012-2017
Table 5 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
Table 10 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
Table 11 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2014-2017
Table 12 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2017-2022
Table 13 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2017-2022
Table 14 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2017-2022
Table 15 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2017-2022

Alcoholic Drinks in Peru - Industry Overview

EXECUTIVE SUMMARY

Beer consumption supports sales of alcoholic drinks

Premiumisation is here to stay

Strong price competition within whiskies impacts many other categories within alcoholic drinks

Traditional grocery retailers are the most relevant outlets for alcoholic drinks

Positive outlook for alcoholic drinks over the forecast period

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink-driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 16 Number of On-trade Establishments by Type 2012-2017

TAXATION AND DUTY LEVIES

Summary 1 Taxation on Alcoholic Drinks 2017
Table 17 Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty-free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook
Summary 2 Key New Product Developments 2017

MARKET INDICATORS

Table 18 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 19 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 20 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 21 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 22 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 27 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 28 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 29 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

Megatrends

Country Report

Rtds/High-Strength Premixes in Peru

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Convenience and new products fuel sales of RTDs

Spirit-based RTDs remains the largest and fastest growing category within RTDs

Off-trade is the most preferred channel for RTDs

COMPETITIVE LANDSCAPE

Cartavio launches Hit and Wild to expand its presence in RTDs

Diageo Perú consolidates its position as category leader in RTDs

RTDs is the only category with a presence of private label

Samples

Overview

Why buy this report?

Report Samples

Delivery

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Rtds/High-Strength Premixes in Peru - Category analysis

HEADLINES

PROSPECTS

Convenience and new products fuel sales of RTDs

Spirit-based RTDs remains the largest and fastest growing category within RTDs

Off-trade is the most preferred channel for RTDs

COMPETITIVE LANDSCAPE

Cartavio launches Hit and Wild to expand its presence in RTDs

Diageo Perú consolidates its position as category leader in RTDs

RTDs is the only category with a presence of private label

CATEGORY DATA

Alcoholic Drinks in Peru - Industry Overview

EXECUTIVE SUMMARY

Beer consumption supports sales of alcoholic drinks

Premiumisation is here to stay

Strong price competition within whiskies impacts many other categories within alcoholic drinks

Traditional grocery retailers are the most relevant outlets for alcoholic drinks

Positive outlook for alcoholic drinks over the forecast period

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty-free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports