Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

RTDs/High-Strength Premixes in

Rtds/High-Strength Premixes in Poland

27 pages, Jun 2018

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Category strongly loses ground, with Poles preferring other alcoholic drinks

RTDs/high-strength premixes in Poland continued to experience a strong decline in 2017. At least four brands including Gate and Jack Daniel’s were discontinued and are no longer available in Poland.

The main consumer base of RTDs are young people

RTDs/high-strength premixes are mostly represented by spirit-based RTDs, which are mainly popular amongst young people who consume them during parties. RTDs are low in alcohol and have a variety of flavours.

COMPETITIVE LANDSCAPE

Biedronka’s private label popular due to price

Biedronka (Jeronimo Martins Polska) offers a private label line of RTDs. The main discounters in Poland compete by offering their private label lines rather than giving consumers too much choice, attracting them with affordable prices.

Marie Brizard retains leadership due to lack of strong competition

Due to a lack of competition within RTDs/high-strength premixes, Marie Brizard is strengthening its leading position. It recorded stable volume growth as well as gaining substantial total volume share in 2017.

Files are delivered directly into your account within a few minutes of purchase.

Samples

RTDs/High-Strenght Premixes Sample Report RTDs/High-Strenght Premixes Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Report Samples

FAQs about samples

Delivery

Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the RTDs/High-Strength Premixes industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTDs/High-Strength Premixes industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTDs/High-Strength Premixes in Poland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of RTDs/High-Strength Premixes in Poland?
What are the major brands in Poland?
How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
What are the most popular flavours within non-alcoholic beer?
What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
Has the recession benefited domestic lager over imported lager?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Want to find out more about this report?

Request more information

Rtds/High-Strength Premixes in Poland - Category analysis

HEADLINES

PROSPECTS

Category strongly loses ground, with Poles preferring other alcoholic drinks

The main consumer base of RTDs are young people

COMPETITIVE LANDSCAPE

Biedronka’s private label popular due to price

Marie Brizard retains leadership due to lack of strong competition

CATEGORY DATA

Table 1 Sales of RTDS/High-strength Premixes by Category: Total Volume 2012-2017
Table 2 Sales of RTDS/High-strength Premixes by Category: Total Value 2012-2017
Table 3 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2012-2017
Table 4 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2012-2017
Table 5 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
Table 10 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
Table 11 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2014-2017
Table 12 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2017-2022
Table 13 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2017-2022
Table 14 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2017-2022
Table 15 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2017-2022

Alcoholic Drinks in Poland - Industry Overview

EXECUTIVE SUMMARY

Beer declines in total volume terms; wine and spirits enjoy growth

Premiumisation in alcoholic drinks continues

In 2017, alcoholic drinks witnesses many new launches

Traditional off-trade still strong

Further growth potential due to additional income from government

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Summary 1 Number of On-trade Establishments by Type 2012-2017

TAXATION AND DUTY LEVIES

Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

NEW KEY PRODUCT LAUNCHES

Summary 3 Key New Product Developments 2017/2018

MARKET INDICATORS

Table 16 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 17 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 18 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 19 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 20 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 25 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 26 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 27 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
Table 28 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 30 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

Megatrends

Country Report

Rtds/High-Strength Premixes in Poland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Category strongly loses ground, with Poles preferring other alcoholic drinks

The main consumer base of RTDs are young people

COMPETITIVE LANDSCAPE

Biedronka’s private label popular due to price

Marie Brizard retains leadership due to lack of strong competition

Samples

Overview

Why buy this report?

Report Samples

Delivery

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Rtds/High-Strength Premixes in Poland - Category analysis

HEADLINES

PROSPECTS

Category strongly loses ground, with Poles preferring other alcoholic drinks

The main consumer base of RTDs are young people

COMPETITIVE LANDSCAPE

Biedronka’s private label popular due to price

Marie Brizard retains leadership due to lack of strong competition

CATEGORY DATA

Alcoholic Drinks in Poland - Industry Overview

EXECUTIVE SUMMARY

Beer declines in total volume terms; wine and spirits enjoy growth

Premiumisation in alcoholic drinks continues

In 2017, alcoholic drinks witnesses many new launches

Traditional off-trade still strong

Further growth potential due to additional income from government

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

NEW KEY PRODUCT LAUNCHES

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports