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Country Report

RTDs/High-Strength Premixes in

Rtds/High-Strength Premixes in Romania

25 pages, Jun 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Factors driving the strong decline

RTDs/high-strength premixes is a niche category within alcoholic drinks in Romania, which has not managed to consolidate its position, despite the element of novelty it brings to the market. The off-trade channel accounts for higher sales, and the low availability of this product type on shelves, together with a low level of diversity and promotion, limits consumers’ awareness of such products.

Wine- and spirit-based RTDs suffer from the development of wine and spirits

The wine and spirits categories are developing in Romania, and consumers are making a big step from the consumption of home-produced products to industrial products. Manufacturers are marketing their products as traditional, and investing in educating the consumer base about more sophisticated products; products that tell a story in wine and premium products in spirits.

Consumer behaviour hampers development

Romanian consumers tend to opt for local and craft products, and are increasingly willing to experiment and create cocktails on their own if they host a house party, or like to have the bartender prepare them in front of them. The pre-mixing of products is seen with scepticism by consumers.

COMPETITIVE LANDSCAPE

Brand association does not always work

Despite the high popularity and growth of Stalinskaya vodka, its RTD sibling Stalinskaya Music did not manage to register the same success. Although the brand is a leader in spirit-based RTDs, its sales are at a very low level and are not expected to see a significant change in the forecast period.

High-strength premixes continues to see growth

High-strength premixes is continuing to see slow growth, despite the strong competition. The advantage of this type of beverage is the developing cocktail trend, and the increasing preference of Romanians to consume alcohol at home; in particular smokers, who have not been allowed to smoke in public places since 2016.

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RTDs/High-Strenght Premixes Sample Report RTDs/High-Strenght Premixes Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the RTDs/High-Strength Premixes industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTDs/High-Strength Premixes industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTDs/High-Strength Premixes in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of RTDs/High-Strength Premixes in Romania?
What are the major brands in Romania?
How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
What are the most popular flavours within non-alcoholic beer?
What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
Has the recession benefited domestic lager over imported lager?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Rtds/High-Strength Premixes in Romania - Category analysis

HEADLINES

PROSPECTS

Factors driving the strong decline

Wine- and spirit-based RTDs suffer from the development of wine and spirits

Consumer behaviour hampers development

COMPETITIVE LANDSCAPE

Brand association does not always work

High-strength premixes continues to see growth

CATEGORY DATA

Table 1 Sales of RTDS/High-strength Premixes by Category: Total Volume 2012-2017
Table 2 Sales of RTDS/High-strength Premixes by Category: Total Value 2012-2017
Table 3 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2012-2017
Table 4 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2012-2017
Table 5 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
Table 10 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
Table 11 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2014-2017
Table 12 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2017-2022
Table 13 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2017-2022
Table 14 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2017-2022
Table 15 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2017-2022

Alcoholic Drinks in Romania - Industry Overview

EXECUTIVE SUMMARY

The favourable economic climate leads to value growth for alcoholic drinks

Authenticity and premiumisation are drivers of sales

No guarantee of leadership – even well-established companies can go bankrupt

Modern retail expansion favours sales growth

Sustained growth is expected for alcoholic drinks

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 16 Number of On-trade Establishments by Type 2012-2017

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Summary 2 Key New Product Developments 2017

MARKET INDICATORS

Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 19 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 26 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 27 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 28 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

Megatrends

Country Report

Rtds/High-Strength Premixes in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Factors driving the strong decline

Wine- and spirit-based RTDs suffer from the development of wine and spirits

Consumer behaviour hampers development

COMPETITIVE LANDSCAPE

Brand association does not always work

High-strength premixes continues to see growth

Samples

Overview

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Report Samples

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Overview

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Table of Contents

Rtds/High-Strength Premixes in Romania - Category analysis

HEADLINES

PROSPECTS

Factors driving the strong decline

Wine- and spirit-based RTDs suffer from the development of wine and spirits

Consumer behaviour hampers development

COMPETITIVE LANDSCAPE

Brand association does not always work

High-strength premixes continues to see growth

CATEGORY DATA

Alcoholic Drinks in Romania - Industry Overview

EXECUTIVE SUMMARY

The favourable economic climate leads to value growth for alcoholic drinks

Authenticity and premiumisation are drivers of sales

No guarantee of leadership – even well-established companies can go bankrupt

Modern retail expansion favours sales growth

Sustained growth is expected for alcoholic drinks

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?

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