The vast majority of category sales were generated by RTDs in 2017 as high-strength premixes was negligible in the country. However, the limited product availability of RTDs in retail outlets meant that it was the smallest category of alcoholic drinks.
Within RTDs, spirit-based RTDs holds a strong position as mostly younger consumers aged 20-30 years are interested in these products and switch between alcoholic drinks for a variety of different tastes. However, in 2017 there was not a specific consumer group interested in wine-based RTDs as the number of products offered in the category was very small, while limited product development and promotion was recorded.
Significant changes in product development within both spirit-based RTDs and wine-based RTDs are not likely to be seen over the forecast period. Moreover, high-strength premixes are not likely to be introduced in the country, which will keep sales negligible.
No significant changes in the competitive landscape of RTDs were recorded in 2017. Les Grands Chais de France remained the category leader, benefiting from its main brand, Jelzin Life Ice, which was heavily promoted on the internet and did not encounter any stronger competition in terms of promotion.
The second-ranked player in 2017, closely following Les Grands Chais de France, was Salitos Beverages Overseas with its Salitos Ice brand, positioned in spirit-based RTDs. The brand was offered only in 330ml glass bottles and despite it being available at a higher price it was popular among consumers thanks to its good-quality composition.
The fact that in Slovakia there is no tradition in the production of RTDs/high-strength premixes and consumers are not highly interested in these products means that domestic manufacturers are not interested in the production of RTDs/high-strength premixes and are completely absent in the category. These companies are interested in the production of popular alcoholic drinks that have a long tradition in the country, such as borovicka, sljivovica/slivovice or other distilled fruit spirits.
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This industry report originates from Passport, our Alcoholic Drinks market research database.