Executive Summary

Jun 2018
PROSPECTS
Slight sales growth in RTDs/high-strength premixes is recorded in 2017

The vast majority of category sales were generated by RTDs in 2017 as high-strength premixes was negligible in the country. However, the limited product availability of RTDs in retail outlets meant that it was the smallest category of alcoholic drinks.

Wine-based RTDs is not an important category among consumers

Within RTDs, spirit-based RTDs holds a strong position as mostly younger consumers aged 20-30 years are interested in these products and switch between alcoholic drinks for a variety of different tastes. However, in 2017 there was not a specific consumer group interested in wine-based RTDs as the number of products offered in the category was very small, while limited product development and promotion was recorded.

A weak sales performance is expected for RTDs

Significant changes in product development within both spirit-based RTDs and wine-based RTDs are not likely to be seen over the forecast period. Moreover, high-strength premixes are not likely to be introduced in the country, which will keep sales negligible.

COMPETITIVE LANDSCAPE
Les Grands Chais de France leads the RTDs category

No significant changes in the competitive landscape of RTDs were recorded in 2017. Les Grands Chais de France remained the category leader, benefiting from its main brand, Jelzin Life Ice, which was heavily promoted on the internet and did not encounter any stronger competition in terms of promotion.

Salitos Beverages Overseas is the biggest competitor to Les Grands Chais de France

The second-ranked player in 2017, closely following Les Grands Chais de France, was Salitos Beverages Overseas with its Salitos Ice brand, positioned in spirit-based RTDs. The brand was offered only in 330ml glass bottles and despite it being available at a higher price it was popular among consumers thanks to its good-quality composition.

Domestic players are not interested in the production of RTDs/high-strength premixes

The fact that in Slovakia there is no tradition in the production of RTDs/high-strength premixes and consumers are not highly interested in these products means that domestic manufacturers are not interested in the production of RTDs/high-strength premixes and are completely absent in the category. These companies are interested in the production of popular alcoholic drinks that have a long tradition in the country, such as borovicka, sljivovica/slivovice or other distilled fruit spirits.

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Rtds/High-Strength Premixes in Slovakia

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Overview

Discover the latest market trends and uncover sources of future market growth for the RTDs/High-Strength Premixes industry in Slovakia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTDs/High-Strength Premixes industry in Slovakia, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTDs/High-Strength Premixes in Slovakia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market volume shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of RTDs/High-Strength Premixes in Slovakia?
  • What are the major brands in Slovakia?
  • How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
  • What are the most popular flavours within non-alcoholic beer?
  • What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
  • Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
  • Has the recession benefited domestic lager over imported lager?
Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Rtds/High-Strength Premixes in Slovakia - Category analysis

HEADLINES

PROSPECTS

Slight sales growth in RTDs/high-strength premixes is recorded in 2017
Wine-based RTDs is not an important category among consumers
A weak sales performance is expected for RTDs

COMPETITIVE LANDSCAPE

Les Grands Chais de France leads the RTDs category
Salitos Beverages Overseas is the biggest competitor to Les Grands Chais de France
Domestic players are not interested in the production of RTDs/high-strength premixes

CATEGORY DATA

Table 1 Sales of RTDS/High-strength Premixes by Category: Total Volume 2012-2017
Table 2 Sales of RTDS/High-strength Premixes by Category: Total Value 2012-2017
Table 3 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2012-2017
Table 4 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2012-2017
Table 5 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
Table 10 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
Table 11 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2014-2017
Table 12 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2017-2022
Table 13 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2017-2022
Table 14 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2017-2022
Table 15 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2017-2022