Executive Summary

Jun 2018
PROSPECTS
Sales continue to decline, but recovery in sight

Unlike in other alcoholic drink areas, the improving economy and increased consumer confidence did not have a significant impact within RTDs/high-strength premixes in 2017, with sales continuing to decline. This can mainly be attributed to the fact that it is easy to substitute products in this area with cheaper self-made mixers whether at home, off-trade or in on-trade establishments.

Stable consumer preferences maintain distribution balance

Malt-based RTDs continued to nearly totally dominate sales in 2017, with products in this area typically being drunk on-trade. However, off-trade consumption is growing, in line with the at-home entertainment trend.

Product withdrawals to negatively impact sales

In response to struggling sales, some distributers decided to withdraw their RTD brands in 2017 (eg Smirnoff Ice, Double black Guarrana and Captain Cola from PPD Distribucija). Coupled with increasing consumer health consciousness, this had a negative impact on sales and could result in a further decline in demand.

COMPETITIVE LANDSCAPE
Sales remain highly concentrated

Pivovarna Laško Union continued to dominate sales in 2017 due to the popularity of its highly successful Laško Malt brand within malt-based RTDs. The brand is supported by continuous marketing and wide availability within both on and off trade channels, with the recent Heineken takeover and consolidation of operations expected to result in further expansion.

Remainder of sales are highly fragmented

Bacardi ranked second in 2017, but came far behind the leading player, posting only a marginal sales share, with the remainder of sales being highly fragmented. The company led spirit-based RTDs sales in 2017 with its Bacardi Breezer brand, which is distributed by Merit HP.

Private label volume sales remain low but stable

Private label RTDs/high-strength premixes are mainly represented by the discounter Lidl and have been steadily developing as the company grows its network of outlets and attracts price conscious consumers. The fact that the discounter will continue to expand over the forecast period will help to further boost sales of its private label lines.

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Rtds/High-Strength Premixes in Slovenia

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Overview

Discover the latest market trends and uncover sources of future market growth for the RTDs/High-Strength Premixes industry in Slovenia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTDs/High-Strength Premixes industry in Slovenia, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTDs/High-Strength Premixes in Slovenia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market volume shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of RTDs/High-Strength Premixes in Slovenia?
  • What are the major brands in Slovenia?
  • How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
  • What are the most popular flavours within non-alcoholic beer?
  • What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
  • Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
  • Has the recession benefited domestic lager over imported lager?
Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Rtds/High-Strength Premixes in Slovenia - Category analysis

HEADLINES

PROSPECTS

Sales continue to decline, but recovery in sight
Stable consumer preferences maintain distribution balance
Product withdrawals to negatively impact sales

COMPETITIVE LANDSCAPE

Sales remain highly concentrated
Remainder of sales are highly fragmented
Private label volume sales remain low but stable

CATEGORY DATA

Table 1 Sales of RTDS/High-Strength Premixes by Category: Total Volume 2012-2017
Table 2 Sales of RTDS/High-Strength Premixes by Category: Total Value 2012-2017
Table 3 Sales of RTDS/High-Strength Premixes by Category: % Total Volume Growth 2012-2017
Table 4 Sales of RTDS/High-Strength Premixes by Category: % Total Value Growth 2012-2017
Table 5 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 GBO Company Shares of RTDS/High-Strength Premixes: % Total Volume 2013-2017
Table 10 NBO Company Shares of RTDS/High-Strength Premixes: % Total Volume 2013-2017
Table 11 LBN Brand Shares of RTDS/High-Strength Premixes: % Total Volume 2014-2017
Table 12 Forecast Sales of RTDS/High-Strength Premixes by Category: Total Volume 2017-2022
Table 13 Forecast Sales of RTDS/High-Strength Premixes by Category: Total Value 2017-2022
Table 14 Forecast Sales of RTDS/High-Strength Premixes by Category: % Total Volume Growth 2017-2022
Table 15 Forecast Sales of RTDS/High-Strength Premixes by Category: % Total Value Growth 2017-2022