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Country Report

RTDs/High-Strength Premixes in

Rtds/High-Strength Premixes in Sweden

23 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Sales driven by lower alcohol spirit brand extensions

Younger Swedes tend to be more flexible with their consumption habits than their parents, being more willing to try out new products, especially those with a lower alcohol content thanks to increasing health awareness. Hence, extensions to spirits brands are attracting a growing consumer base.

Malt-based RTDs the best performer, albeit from a low base

The fastest growing category in 2017 was malt-based RTDs, followed by other RTDs, with both growing from a much lower base when compared with wine-based and spirit-based RTDs. Malt-based RTDs benefited from the launch of new products, such as Dufvenkrooks Julmust from Great Brands and India Pale Soda from Aktiebolaget Gbg Soda.

Sales of organic RTDs double in 2017

Sweden is witnessing a strong trend towards organic food and beverages, with this mainly being driven by increasing health-consciousness. The trend has also clearly reached RTDs.

COMPETITIVE LANDSCAPE

Galatea Spirits assumes category leadership from Carlsberg

Galatea Spirits became the new leader in RTDs/high-strength premixes in 2017. The company markets Smirnoff Ice and Maverick Sailor, with the former remaining the leading brand overall.

No private label products available

There were no private label RTDs/high-strength premixes available in 2017 as sales of alcoholic beverages are not allowed outside Systembolaget, other than beer with an ABV of up to 3.5% or cider/perry, wine or other drinks with an ABV of up to 2.

International manufacturers and brands dominate the category

RTDs/high-strength premixes continued to be dominated by international manufacturers in 2017. Only one of the leading five global brand owners is local, namely Krönleins Bryggeri, which sells the Cid and Halmstad Crush wine-based RTDs.

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Samples

RTDs/High-Strenght Premixes Sample Report RTDs/High-Strenght Premixes Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the RTDs/High-Strength Premixes industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTDs/High-Strength Premixes industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTDs/High-Strength Premixes in Sweden market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of RTDs/High-Strength Premixes in Sweden?
What are the major brands in Sweden?
How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
What are the most popular flavours within non-alcoholic beer?
What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
Has the recession benefited domestic lager over imported lager?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Rtds/High-Strength Premixes in Sweden - Category analysis

HEADLINES

PROSPECTS

Sales driven by lower alcohol spirit brand extensions

Malt-based RTDs the best performer, albeit from a low base

Sales of organic RTDs double in 2017

COMPETITIVE LANDSCAPE

Galatea Spirits assumes category leadership from Carlsberg

No private label products available

International manufacturers and brands dominate the category

CATEGORY DATA

Table 1 Sales of RTDS/High-strength Premixes by Category: Total Volume 2012-2017
Table 2 Sales of RTDS/High-strength Premixes by Category: Total Value 2012-2017
Table 3 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2012-2017
Table 4 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2012-2017
Table 5 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
Table 10 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
Table 11 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2014-2017
Table 12 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2017-2022
Table 13 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2017-2022
Table 14 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2017-2022
Table 15 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2017-2022

Alcoholic Drinks in Sweden - Industry Overview

EXECUTIVE SUMMARY

Speciality products and drinks with a lower alcohol content drive sales

Per capita consumption continues to fall while consumers also switch to organic variants

Carlsberg and Spendrups Bryggeri remain the market leaders but the number of micro-breweries and distilleries continues to rise

Systembolaget remains in control of the off-trade channel

Composition of Sweden’s population and economic outlook to shape future sales

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 16 Number of On-trade Establishments by Type 2012-2017

TAXATION AND DUTY LEVIES

Table 17 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

New Product Developments

Summary 1 Key New Product Developments 2016-2017

MARKET INDICATORS

Table 18 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 19 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 20 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 21 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 22 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 27 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 28 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 29 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

Megatrends

Country Report

Rtds/High-Strength Premixes in Sweden

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Sales driven by lower alcohol spirit brand extensions

Malt-based RTDs the best performer, albeit from a low base

Sales of organic RTDs double in 2017

COMPETITIVE LANDSCAPE

Galatea Spirits assumes category leadership from Carlsberg

No private label products available

International manufacturers and brands dominate the category

Samples

Overview

Why buy this report?

Report Samples

Delivery

Overview

Why buy this report?

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Table of Contents

Rtds/High-Strength Premixes in Sweden - Category analysis

HEADLINES

PROSPECTS

Sales driven by lower alcohol spirit brand extensions

Malt-based RTDs the best performer, albeit from a low base

Sales of organic RTDs double in 2017

COMPETITIVE LANDSCAPE

Galatea Spirits assumes category leadership from Carlsberg

No private label products available

International manufacturers and brands dominate the category

CATEGORY DATA

Alcoholic Drinks in Sweden - Industry Overview

EXECUTIVE SUMMARY

Speciality products and drinks with a lower alcohol content drive sales

Per capita consumption continues to fall while consumers also switch to organic variants

Carlsberg and Spendrups Bryggeri remain the market leaders but the number of micro-breweries and distilleries continues to rise

Systembolaget remains in control of the off-trade channel

Composition of Sweden’s population and economic outlook to shape future sales

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

New Product Developments

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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