Executive Summary

Jun 2018
PROSPECTS
RTDs/high-strength premixes performs better than review period

RTDs/high-strength premixes witnessed improved total volume growth in 2017 compared to the review period’s overall performance. It began to display positive growth towards the end of the review period after years of decline.

Off-trade channels dominate total volume sales

Off-trade channels led total volume sales compared to on-trade in 2017, with convenience stores being the most important off-trade channel. This is indirectly attributed to promotional activities by cider players to drive off-trade sales.

Young demographic comprises key consumers

Due to the sweet, fruity flavour and relatively low alcohol content, RTDs/high-strength premixes is largely consumed by the young demographic in their 20s and 30s. This group of consumers is also typically more eager to experiment with new flavours.

COMPETITIVE LANDSCAPE
Paolyta Co Ltd remains the leading player

Paolyta Co Ltd continued to lead RTDs/high-strength premixes in 2017. However, its total volume share remained rather stagnant in 2017 compared to 2016.

Diageo Taiwan Inc underperforms in 2017

Diageo Taiwan recorded the biggest decline in total volume share in 2017 and competes under the Smirnoff Ice brand. This was largely due to the lack of constant marketing and promotional efforts to maintain interest for its brand among consumers.

Suntory Holdings Ltd records biggest increase in total volume share

Suntory Holdings managed to triple its total volume share over the course of the review period. The company competes through its Suntory Horoyoi brand, which quickly gained consumers’ interest through its sophisticated packaging design and viral marketing campaigns, such as the above-mentioned Horoyoi Mild Drink Picnic event, since its launch in 2013.

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Overview

Discover the latest market trends and uncover sources of future market growth for the RTDs/High-Strength Premixes industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTDs/High-Strength Premixes industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTDs/High-Strength Premixes in Taiwan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market volume shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of RTDs/High-Strength Premixes in Taiwan?
  • What are the major brands in Taiwan?
  • How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
  • What are the most popular flavours within non-alcoholic beer?
  • What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
  • Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
  • Has the recession benefited domestic lager over imported lager?
Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Rtds/High-Strength Premixes in Taiwan - Category analysis

HEADLINES

PROSPECTS

RTDs/high-strength premixes performs better than review period
Off-trade channels dominate total volume sales
Young demographic comprises key consumers

COMPETITIVE LANDSCAPE

Paolyta Co Ltd remains the leading player
Diageo Taiwan Inc underperforms in 2017
Suntory Holdings Ltd records biggest increase in total volume share

CATEGORY DATA

Table 1 Sales of RTDS/High-strength Premixes by Category: Total Volume 2012-2017
Table 2 Sales of RTDS/High-strength Premixes by Category: Total Value 2012-2017
Table 3 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2012-2017
Table 4 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2012-2017
Table 5 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
Table 10 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
Table 11 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2014-2017
Table 12 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2017-2022
Table 13 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2017-2022
Table 14 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2017-2022
Table 15 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2017-2022