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RTDs declined during 2017 as malt-based RTD Frisco, which accounted for the vast majority of sales within RTDs, was discontinued. Plzenský Prazdroj as changed the production method and the ingredients and relaunched Frisco as a cider in spring 2017.
Bozkov Mixer and Campari Soda were discontinued during 2016-2017. The companies do not plan to relaunch them in the short term.
As Plzenský Prazdroj as left RTDs during spring 2017, Bohemia Sekt sro became the leading player. Its Avanti brand proceeded to dominate wine-based RTDs in 2017.
Stock Plzen - Božkov sro saw a good increase in its total volume share of RTDs/high-strength premixes in 2017 due to rising sales of its spirit-based RTD, Captain Morgan, reflecting the increasing local taste for premium variants with rising disposable income in the country. The company discontinued Bozkov Mixer and focused on building a wider distribution network, in both the on- and off-trade, during 2017.
While sales of sangria declined via both on-trade and off-trade channels during 2017, the consumption of Avanti increased. This gently sparkling drink addresses mainly women as it offers light refreshment and contains a low alcohol level.
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Discover the latest market trends and uncover sources of future market growth for the RTDs/High-Strength Premixes industry in Czech Republic with research from Euromonitor's team of in-country analysts.
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If you're in the RTDs/High-Strength Premixes industry in Czech Republic, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Alcoholic Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.