On-trade outlets have benefited from the strong eating-out culture in the United Arab Emirates. However, the country is also witnessing an increase in home consumption, especially during the summer months.
The only products currently available in this category in the United Arab Emirates are spirit-based RTDs, with many consumers buying them from duty-free shops as opposed to regular off-trade or on-trade outlets. Consumers with an alcohol licence tend to stock up on spirit-based RTDs in multipacks when visiting the off-trade.
Diageo’s Smirnoff Ice and Bacardi-Martini’s Bacardi Breezer generate the majority of total volume sales. Both of these brands benefit from strong global recognition.
Health and wellness has become a major lifestyle choice for many consumers in the United Arab Emirates. There are now increasing numbers of consumers choosing healthy diets, limiting their intake of alcohol and opting for healthier alternatives such as white wine, which has a lower calorie content than RTDs/high-strength premixes.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Files are delivered directly into your account within a few minutes of purchase.
Discover the latest market trends and uncover sources of future market growth for the RTDs/High-Strength Premixes industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the RTDs/High-Strength Premixes industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.
The RTDs/High-Strength Premixes in United Arab Emirates market research report includes:
Our market research reports answer questions such as:
This industry report originates from Passport, our Alcoholic Drinks market research database.