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Country Report

RTDs/High-Strength Premixes in

Rtds/High-Strength Premixes in the US

26 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Classics breathe new life into spirit-based RTDs

While spirit-based RTDs recorded decline over the first part of the review period, in 2016 and 2017 it reversed its trajectory and posted growth due to the popularity of ready-to drink cocktails with an ABV of less than 15%. Similar to the manner in which hard sodas have tapped into consumers’ taste for nostalgia, ready-to-drink cocktails based on classic cocktail recipes attract consumers who would prefer not to mix the cocktail themselves.

RTDs aim to be seen as a healthy indulgence

Over the review period, RTDs players looked to attract a new audience; the health-conscious consumer. This development was demonstrated previously in high-strength premixes as the Skinnygirl brand with its low calorie and carbohydrate content witnessed initial success up until 2012.

Wine-based RTDs on the decline

Wine-based RTDs was notable for its lack of new product introductions as well as lack of innovation relative to other drinks in the category. In 2017, it recorded its fifth consecutive year of decline, despite a reversal of fortunes for other types of RTDs, as well as a generally stronger economic environment.

COMPETITIVE LANDSCAPE

Diageo experiences renewed RTD success

Within spirit-based RTDs, Diageo witnessed limited success for years due to the decline of its brands Club Cocktail, José Cuervo Authentic Margaritas and TGI Friday’s. Its brand Smirnoff, ranked second under malt-based RTDs, also experienced decline in volume terms between 2008 and 2014.

Twisted Tea innovates to stand out

The Boston Beer Co’s Twisted Tea brand managed to post growth well above the category’s average in 2017, demonstrating that continuous innovation through the introduction of new products can be an important driver of growth in malt-based RTDs. Whereas the brand’s original product is strongly associated with seasonal, warm-weather consumption, numerous alternative flavours as well as low calorie versions have been introduced.

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RTDs/High-Strenght Premixes Sample Report RTDs/High-Strenght Premixes Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the RTDs/High-Strength Premixes industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTDs/High-Strength Premixes industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTDs/High-Strength Premixes in USA market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of RTDs/High-Strength Premixes in USA?
What are the major brands in USA?
How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
What are the most popular flavours within non-alcoholic beer?
What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
Has the recession benefited domestic lager over imported lager?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Rtds/High-Strength Premixes in the US - Category analysis

HEADLINES

PROSPECTS

Classics breathe new life into spirit-based RTDs

RTDs aim to be seen as a healthy indulgence

Wine-based RTDs on the decline

COMPETITIVE LANDSCAPE

Diageo experiences renewed RTD success

Twisted Tea innovates to stand out

CATEGORY DATA

Table 1 Sales of RTDS/High-strength Premixes by Category: Total Volume 2012-2017
Table 2 Sales of RTDS/High-strength Premixes by Category: Total Value 2012-2017
Table 3 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2012-2017
Table 4 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2012-2017
Table 5 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
Table 10 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
Table 11 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2014-2017
Table 12 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2017-2022
Table 13 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2017-2022
Table 14 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2017-2022
Table 15 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2017-2022

Alcoholic Drinks in the US - Industry Overview

EXECUTIVE SUMMARY

Spirits and wine drive growth

Cider/perry plummets

Acquisitions add dynamism to alcoholic drinks

Specialists reign while hypermarkets gain ground

Spirits and wine will lead growth in an otherwise stagnant market

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 16 Number of On-trade Establishments by Type 2013-2017

TAXATION AND DUTY LEVIES

Table 17 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Summary 1 Key New Product Developments 2017/2018

MARKET INDICATORS

Table 18 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 19 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 20 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 21 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 22 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 27 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 28 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 29 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

Megatrends

Country Report

Rtds/High-Strength Premixes in the US

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Classics breathe new life into spirit-based RTDs

RTDs aim to be seen as a healthy indulgence

Wine-based RTDs on the decline

COMPETITIVE LANDSCAPE

Diageo experiences renewed RTD success

Twisted Tea innovates to stand out

Samples

Overview

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Report Samples

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Overview

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Table of Contents

Rtds/High-Strength Premixes in the US - Category analysis

HEADLINES

PROSPECTS

Classics breathe new life into spirit-based RTDs

RTDs aim to be seen as a healthy indulgence

Wine-based RTDs on the decline

COMPETITIVE LANDSCAPE

Diageo experiences renewed RTD success

Twisted Tea innovates to stand out

CATEGORY DATA

Alcoholic Drinks in the US - Industry Overview

EXECUTIVE SUMMARY

Spirits and wine drive growth

Cider/perry plummets

Acquisitions add dynamism to alcoholic drinks

Specialists reign while hypermarkets gain ground

Spirits and wine will lead growth in an otherwise stagnant market

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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