Executive Summary

Jun 2018
PROSPECTS
RTDs/high-strength premixes shows signs of stabilisation

RTDs/high-strength premixes comprises only one area, spirit-based RTDs. Sales of wine-based, malt-based and other RTDs remained negligible at the end of the review period.

Demand for convenience

Key consumers in this area are women aged between 18 and 30 who prefer to drink various types of low-alcohol drinks. Only a very small number of men consume RTDs or high-strength premixes.

Price competition key to raising brand-awareness

The majority of RTDs in Ukraine are sold in mid-low price segments given the specifics of main consumer groups. Premium products are rare, mainly targeting sophisticated females.

COMPETITIVE LANDSCAPE
Novi Produkty Group leads sales

Competition is narrow within RTDs and mainly between a small number of local and foreign companies. Novi Produkty Group led sales in 2017, with the company offering a wide portfolio, including Shake, Revo Alco Energy and King’s Bridge products.

Viktoriya PrAT records strongest growth

Viktoriya PrAT registered the strongest total volume increase in RTDs/high-strength premixes in 2017 due to the growing popularity of its spirit-based RTDs brand Longmixer. Over the year, the company continued to build a wider distribution network for Longmixer, expanding its consumer base in the process.

Shift to more affordable products expected

The stabilisation of demand for RTDs in Ukraine is expected to ensure the introduction of a diverse product assortment across all price segments. However, considering the still low level of consumer incomes, a notable shift to more affordable products and growing demand for different proposals can be expected.

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Rtds/High-Strength Premixes in Ukraine

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Overview

Discover the latest market trends and uncover sources of future market growth for the RTDs/High-Strength Premixes industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTDs/High-Strength Premixes industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTDs/High-Strength Premixes in Ukraine market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market volume shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of RTDs/High-Strength Premixes in Ukraine?
  • What are the major brands in Ukraine?
  • How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
  • What are the most popular flavours within non-alcoholic beer?
  • What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
  • Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
  • Has the recession benefited domestic lager over imported lager?
Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Rtds/High-Strength Premixes in Ukraine - Category analysis

HEADLINES

PROSPECTS

RTDs/high-strength premixes shows signs of stabilisation
Demand for convenience
Price competition key to raising brand-awareness

COMPETITIVE LANDSCAPE

Novi Produkty Group leads sales
Viktoriya PrAT records strongest growth
Shift to more affordable products expected

CATEGORY DATA

Table 1 Sales of RTDS/High-strength Premixes by Category: Total Volume 2012-2017
Table 2 Sales of RTDS/High-strength Premixes by Category: Total Value 2012-2017
Table 3 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2012-2017
Table 4 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2012-2017
Table 5 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
Table 10 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
Table 11 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2014-2017
Table 12 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2017-2022
Table 13 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2017-2022
Table 14 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2017-2022
Table 15 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2017-2022