Executive Summary

Jun 2018
PROSPECTS
RTDs/high-strength premixes remains a niche category in Uruguay

RTDs/high-strength premixes is the smallest category in volume terms within alcoholic drinks in the country, with sales far below those of other categories. These are products that are aimed at very specific consumers, and at expensive average unit prices.

Manufacturers of RTDs/high-strength premixes continue to focus on young adults

RTDs/high-strength premixes is a comparable small category within alcoholic drinks in terms of sales, where companies continue to focus their products mainly on young adult consumers. RTDs/high-strength premixes offer attractively packaged drinks, focusing on young adults, but specifically on those from mid- and high-income households.

COMPETITIVE LANDSCAPE
Diageo Uruguay no longer the leading company

Diageo Uruguay led RTDs/high-strength premixes for the first half of the review period thanks to sales of Smirnoff Ice and Smirnoff Caipiroska. Both variations come from the leading vodka brand of Smirnoff.

Fábricas Nacionales de Cerveza SA (FNC) may leave the category

The leading player may discontinue Mixx Tail to concentrate only on beer. If Fábricas Nacionales de Cerveza SA (FNC) leaves the category, or decreases its production, Diageo Uruguay is expected to once again become the comfortable leader of RTDs/high-strength premixes and faces little competition from other producers, despite this category not being its focus.

Wine-based RTDs is dominated by local companies

Wine-based RTDs is only a small category in volume terms within RTDs/high-strength premixes. As a result, big companies such as Diageo Uruguay have shown no interest in launching products within the category, which has opened up a gap for local companies to establish themselves.

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Overview

Discover the latest market trends and uncover sources of future market growth for the RTDs/High-Strength Premixes industry in Uruguay with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTDs/High-Strength Premixes industry in Uruguay, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTDs/High-Strength Premixes in Uruguay market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market volume shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of RTDs/High-Strength Premixes in Uruguay?
  • What are the major brands in Uruguay?
  • How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
  • What are the most popular flavours within non-alcoholic beer?
  • What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
  • Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
  • Has the recession benefited domestic lager over imported lager?
Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Rtds/High-Strength Premixes in Uruguay - Category analysis

HEADLINES

PROSPECTS

RTDs/high-strength premixes remains a niche category in Uruguay
Manufacturers of RTDs/high-strength premixes continue to focus on young adults

COMPETITIVE LANDSCAPE

Diageo Uruguay no longer the leading company
Fábricas Nacionales de Cerveza SA (FNC) may leave the category
Wine-based RTDs is dominated by local companies

CATEGORY DATA

Table 1 Sales of RTDS/High-Strength Premixes by Category: Total Volume 2012-2017
Table 2 Sales of RTDS/High-Strength Premixes by Category: Total Value 2012-2017
Table 3 Sales of RTDS/High-Strength Premixes by Category: % Total Volume Growth 2012-2017
Table 4 Sales of RTDS/High-Strength Premixes by Category: % Total Value Growth 2012-2017
Table 5 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 GBO Company Shares of RTDS/High-Strength Premixes: % Total Volume 2013-2017
Table 10 NBO Company Shares of RTDS/High-Strength Premixes: % Total Volume 2013-2017
Table 11 LBN Brand Shares of RTDS/High-Strength Premixes: % Total Volume 2014-2017
Table 12 Forecast Sales of RTDS/High-Strength Premixes by Category: Total Volume 2017-2022
Table 13 Forecast Sales of RTDS/High-Strength Premixes by Category: Total Value 2017-2022
Table 14 Forecast Sales of RTDS/High-Strength Premixes by Category: % Total Volume Growth 2017-2022
Table 15 Forecast Sales of RTDS/High-Strength Premixes by Category: % Total Value Growth 2017-2022