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Country Report

RTDs/High-Strength Premixes in

Rtds/High-Strength Premixes in Uruguay

20 pages, Jun 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

RTDs/high-strength premixes remains a niche category in Uruguay

RTDs/high-strength premixes is the smallest category in volume terms within alcoholic drinks in the country, with sales far below those of other categories. These are products that are aimed at very specific consumers, and at expensive average unit prices.

Manufacturers of RTDs/high-strength premixes continue to focus on young adults

RTDs/high-strength premixes is a comparable small category within alcoholic drinks in terms of sales, where companies continue to focus their products mainly on young adult consumers. RTDs/high-strength premixes offer attractively packaged drinks, focusing on young adults, but specifically on those from mid- and high-income households.

COMPETITIVE LANDSCAPE

Diageo Uruguay no longer the leading company

Diageo Uruguay led RTDs/high-strength premixes for the first half of the review period thanks to sales of Smirnoff Ice and Smirnoff Caipiroska. Both variations come from the leading vodka brand of Smirnoff.

Fábricas Nacionales de Cerveza SA (FNC) may leave the category

The leading player may discontinue Mixx Tail to concentrate only on beer. If Fábricas Nacionales de Cerveza SA (FNC) leaves the category, or decreases its production, Diageo Uruguay is expected to once again become the comfortable leader of RTDs/high-strength premixes and faces little competition from other producers, despite this category not being its focus.

Wine-based RTDs is dominated by local companies

Wine-based RTDs is only a small category in volume terms within RTDs/high-strength premixes. As a result, big companies such as Diageo Uruguay have shown no interest in launching products within the category, which has opened up a gap for local companies to establish themselves.

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RTDs/High-Strenght Premixes Sample Report RTDs/High-Strenght Premixes Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the RTDs/High-Strength Premixes industry in Uruguay with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTDs/High-Strength Premixes industry in Uruguay, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTDs/High-Strength Premixes in Uruguay market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of RTDs/High-Strength Premixes in Uruguay?
What are the major brands in Uruguay?
How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
What are the most popular flavours within non-alcoholic beer?
What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
Has the recession benefited domestic lager over imported lager?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Rtds/High-Strength Premixes in Uruguay - Category analysis

HEADLINES

PROSPECTS

RTDs/high-strength premixes remains a niche category in Uruguay

Manufacturers of RTDs/high-strength premixes continue to focus on young adults

COMPETITIVE LANDSCAPE

Diageo Uruguay no longer the leading company

Fábricas Nacionales de Cerveza SA (FNC) may leave the category

Wine-based RTDs is dominated by local companies

CATEGORY DATA

Table 1 Sales of RTDS/High-Strength Premixes by Category: Total Volume 2012-2017
Table 2 Sales of RTDS/High-Strength Premixes by Category: Total Value 2012-2017
Table 3 Sales of RTDS/High-Strength Premixes by Category: % Total Volume Growth 2012-2017
Table 4 Sales of RTDS/High-Strength Premixes by Category: % Total Value Growth 2012-2017
Table 5 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 GBO Company Shares of RTDS/High-Strength Premixes: % Total Volume 2013-2017
Table 10 NBO Company Shares of RTDS/High-Strength Premixes: % Total Volume 2013-2017
Table 11 LBN Brand Shares of RTDS/High-Strength Premixes: % Total Volume 2014-2017
Table 12 Forecast Sales of RTDS/High-Strength Premixes by Category: Total Volume 2017-2022
Table 13 Forecast Sales of RTDS/High-Strength Premixes by Category: Total Value 2017-2022
Table 14 Forecast Sales of RTDS/High-Strength Premixes by Category: % Total Volume Growth 2017-2022
Table 15 Forecast Sales of RTDS/High-Strength Premixes by Category: % Total Value Growth 2017-2022

Alcoholic Drinks in Uruguay - Industry Overview

EXECUTIVE SUMMARY

Beer remains the largest category in volume terms and boosts total sales of alcoholic drinks in the country

Zero tolerance law impact in total sales

Despite a drop in its share, Fábricas Nacionales de Cerveza SA (FNC) continues to lead alcoholic drinks in 2017

Supermarkets continues to be the leading distribution channel in 2017

Wine and beer volume sales are expected to recover over the forecast period

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments

TAXATION AND DUTY LEVIES

Table 16 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty-free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

Summary 1 Key New Product Developments 2017

MARKET INDICATORS

Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 19 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 26 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 27 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 28 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2017
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

Megatrends

Country Report

Rtds/High-Strength Premixes in Uruguay

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

RTDs/high-strength premixes remains a niche category in Uruguay

Manufacturers of RTDs/high-strength premixes continue to focus on young adults

COMPETITIVE LANDSCAPE

Diageo Uruguay no longer the leading company

Fábricas Nacionales de Cerveza SA (FNC) may leave the category

Wine-based RTDs is dominated by local companies

Samples

Overview

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Overview

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Table of Contents

Rtds/High-Strength Premixes in Uruguay - Category analysis

HEADLINES

PROSPECTS

RTDs/high-strength premixes remains a niche category in Uruguay

Manufacturers of RTDs/high-strength premixes continue to focus on young adults

COMPETITIVE LANDSCAPE

Diageo Uruguay no longer the leading company

Fábricas Nacionales de Cerveza SA (FNC) may leave the category

Wine-based RTDs is dominated by local companies

CATEGORY DATA

Alcoholic Drinks in Uruguay - Industry Overview

EXECUTIVE SUMMARY

Beer remains the largest category in volume terms and boosts total sales of alcoholic drinks in the country

Zero tolerance law impact in total sales

Despite a drop in its share, Fábricas Nacionales de Cerveza SA (FNC) continues to lead alcoholic drinks in 2017

Supermarkets continues to be the leading distribution channel in 2017

Wine and beer volume sales are expected to recover over the forecast period

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty-free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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