Rtds in Belarus

May 2021
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Overview:

Understand the latest market trends and future growth opportunities for the RTDs industry in Belarus with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the RTDs industry in Belarus, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty

The RTDs in Belarus report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of RTDs in Belarus?
  • Where is consumer demand for RTDs focussed?
  • Which is being consumed more; beer, wine or spirits?
  • Where is demand growing? Stagnating?
  • How is the operating environment for alcoholic drinks changing?
  • Which are the leading brands in Belarus?
  • How are products distributed in Belarus?
  • What are the key trends in new product development?
  • Do consumers want value for money or added value?
  • How will macroeconomic context and shifting cultural values shape future growth?
  • How will COVID-19 and recession impact the alcoholic drinks industry?
  • Where is future growth expected to be most dynamic?

Rtds in Belarus - Category analysis

KEY DATA FINDINGS

Shift from on-trade to off-trade in 2020 due to COVID-19
Growth impacted by self-isolation, shift to smaller stores and lower disposable incomes
Local players remain dominant in sales of RTDs
Disposable income decline will impact growth to 2022
Competition among RTDs players is expected to remain limited
Competition from other beverages may limit category development
Table 1 Sales of RTDs by Category: Total Volume 2015-2020
Table 2 Sales of RTDs by Category: Total Value 2015-2020
Table 3 Sales of RTDs by Category: % Total Volume Growth 2015-2020
Table 4 Sales of RTDs by Category: % Total Value Growth 2015-2020
Table 5 Sales of RTDs by Off-trade vs On-trade: Volume 2015-2020
Table 6 Sales of RTDs by Off-trade vs On-trade: Value 2015-2020
Table 7 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 8 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2015-2020
Table 9 GBO Company Shares of RTDs: % Total Volume 2016-2020
Table 10 NBO Company Shares of RTDs: % Total Volume 2016-2020
Table 11 LBN Brand Shares of RTDs: % Total Volume 2017-2020
Table 12 Forecast Sales of RTDs by Category: Total Volume 2020-2025
Table 13 Forecast Sales of RTDs by Category: Total Value 2020-2025
Table 14 Forecast Sales of RTDs by Category: % Total Volume Growth 2020-2025
Table 15 Forecast Sales of RTDs by Category: % Total Value Growth 2020-2025

Alcoholic Drinks in Belarus - Industry Overview

COVID-19 impact on alcoholic drinks
COVID-19 country impact
Company response
Retailing shift
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2021
Table 16 Excise Tax on Alcoholic Drinks 2019-2021
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020
Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 19 Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020
Table 26 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020
Table 27 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020
Table 28 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025

DISCLAIMER

Summary 2 Research Sources
The following categories and subcategories are included:

RTDs

  • Malt-based RTDs
  • Spirit-based RTDs
  • Wine-based RTDs
  • Other RTDs

RTDs

RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.

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This report originates from Passport, our RTDs research and analysis database.

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