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Country Report

Rx/Reimbursement adult incontinence in

Rx/Reimbursement Adult Incontinence in Portugal

20 pages, Apr 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Improving economy and modern lifestyles support wipes

Most significant wipes types recorded retail current value sales growth in 2017. A favourable economic context stimulated manufacturer investment in more sophisticated and added-value products.

Personal wipes offers the highest growth potential

Personal wipes is expected to continue to post the fastest retail value growth over the forecast period. With virtually all types of personal wipes already available in the country, growing distribution in terms of channels and stores and a rising number of brands and references, Portuguese consumers are increasingly aware of their existence and convenience.

Convenience drives home care wipes and floor cleaning systems

The demand for convenience and simple cleaning methods underpin the growth in sales of home care wipes and floor cleaning systems. Increasingly confident consumers are more willing to invest in convenience-based products that facilitate fast daily cleaning practices.

COMPETITIVE LANDSCAPE

Procter & Gamble Portugal leads wipes

Procter & Gamble Portugal leads both personal and home care wipes and floor cleaning systems. The manufacturer’s Dodot brand the most important subcategory in personal wipes, baby wipes.

Sarbec Cosmetics sees strong retail value sales growth

Among the leading players, Sarbec Cosmetics registered the fastest retail value sales growth in wipes in 2017. The company invested heavily in its baby products line in 2016 and 2017.

Wipes diversifies through the natural ingredients trend

Except for baby wipes, the household penetration of personal wipes is low, although further development is anticipated. Manufacturers are adding sophistication to the category through the launch of new ingredients and skin care benefits.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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DELIVERY

Files are delivered directly into your account within a few minutes of purchase.

OVERVIEW

Discover the latest market trends and uncover sources of future market growth for the Rx/Reimbursement adult incontinence industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Rx/Reimbursement adult incontinence industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Rx/Reimbursement adult incontinence in Portugal market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Rx/Reimbursement adult incontinence in Portugal?
What are the major brands in Portugal?
What are the most important channels for Rx/Reimbursement adult incontinence products?
How do light incontinence products perform compared to moderate/heavy incontinence products?

WHY BUY THIS REPORT?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Tissue and Hygiene market research database

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