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Learn moreApr 2018
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Most significant wipes types recorded retail current value sales growth in 2017. A favourable economic context stimulated manufacturer investment in more sophisticated and added-value products.
Personal wipes is expected to continue to post the fastest retail value growth over the forecast period. With virtually all types of personal wipes already available in the country, growing distribution in terms of channels and stores and a rising number of brands and references, Portuguese consumers are increasingly aware of their existence and convenience.
The demand for convenience and simple cleaning methods underpin the growth in sales of home care wipes and floor cleaning systems. Increasingly confident consumers are more willing to invest in convenience-based products that facilitate fast daily cleaning practices.
Procter & Gamble Portugal leads both personal and home care wipes and floor cleaning systems. The manufacturer’s Dodot brand the most important subcategory in personal wipes, baby wipes.
Among the leading players, Sarbec Cosmetics registered the fastest retail value sales growth in wipes in 2017. The company invested heavily in its baby products line in 2016 and 2017.
Except for baby wipes, the household penetration of personal wipes is low, although further development is anticipated. Manufacturers are adding sophistication to the category through the launch of new ingredients and skin care benefits.
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Discover the latest market trends and uncover sources of future market growth for the Rx/Reimbursement adult incontinence industry in Portugal with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Rx/Reimbursement adult incontinence industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.