The growing demand for convenience and comfort that shapes the offer in retail sanitary protection and adult incontinence equally influenced the offer of Rx/reimbursement adult incontinence products in 2020. In addition to greater absorption capacity in smaller sizes, more comfortable product variants were increasingly available on the prescription list, whilst the list of brands and selection of specialised products for men was expanding given the increase in the number of males with incontinence.
Further volume and current value growth over the forecast period will be supported by the ageing of the Hungarian population and consequent increased consumer base for Rx/reimbursement adult incontinence products. After the age of 65, 15% of women and 8% of men in Hungary are known to be affected (although the actual figures are likely to be higher), ensuring consistent product demand amongst this growing consumer segment.
The mild incontinence segment is growing, however, customers are still reluctant to buy products specifically dedicated to this problem. The majority of incontinence sufferers go to the doctor only when the problem is already heavy.
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Understand the latest market trends and future growth opportunities for the Rx/Reimbursement adult incontinence industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Rx/Reimbursement adult incontinence industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Rx/Reimbursement adult incontinence research and analysis database.
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