In Latvia, only medium/heavy incontinence products are reimbursed. Depending on the health disorder, there are two types of reimbursement: 50% or 100% of the total cost.
COVID-19 has negatively affected the disposable income of consumers in Latvia in 2020, resulting in many becoming more concerned about their spending and looking for options to save money. Some consumers of adult incontinence, who were previously not concerned about paying the full retail price of the products, reconsidered and switched to Rx/reimbursed options.
The performance of Rx/reimbursement adult incontinence is known to be based on population drivers. With 395,000 people aged 65+ in Latvia in 2020 and set to increase over the forecast period, category sales are also expected to increase.
In the coming years, the population will continue to become more educated and aware of adult incontinence. This is hoped to reduce the stigma surrounding the condition and will increase consumers willing to purchase the products.
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Understand the latest market trends and future growth opportunities for the Rx/Reimbursement adult incontinence industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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If you're in the Rx/Reimbursement adult incontinence industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Rx/Reimbursement adult incontinence research and analysis database.
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