SABMiller Plc in Beer

June 2015

SABMiller’s wide geographical presence and extensive brand portfolio should make the company less susceptible to market volatility. However, when looking deeper into the structure of SABMiller, it is exposed to threats that may undermine its long-term strategy. Nevertheless, SABMiller has a range of opportunities to take advantage of and to offset any threats that may arise.

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Euromonitor International's report on SABMiller Ltd delivers a detailed strategic analysis of the company's business, examining its performance in the Alcoholic Drinks market and the global economy. Company and market share data provide a detailed look at the financial position of SABMiller Ltd, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of SABMiller Ltd.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of SABMiller Ltd provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Alcoholic Drinks research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.



Strategic E valuation

Key company facts

Strategic Evaluation

Global financial performance slumps in 2014
Africa and Latin America drive growth in volume and profit
SWOT: SABMiller Plc
Key strategic objectives and challenges

Competitive Positioning

Performance subdued by developed markets
SABMiller holding position in second place
Is there a consolidation slowdown at the top?

Market Assessment

Continued strength from emerging markets
Lacking prowess in developed markets
Emphasis on premium segment and widening breadth

Emerging Market Opportunities

Emerging markets: A slowdown in its key markets
China: SABMiller a key player in the world’s largest beer market
China: SABMiller Plc and the Snow brand
South Africa: Premium heavy portfolio
Nigeria: Evading the competition
Colombia: Looking for the affordability ladder
Poland: The growing relevance of alternatives

Developed Market Opportunities

Developed markets: It’s all about the margins here
The US: Superior beer but gloomy volume sales
Australia: Spending more but buying less
The UK: Maintaining a premium image

Brand Strategy

Local focus misses out on global brands
Developing Africa’s portfolio
China bound to lead in premium lager


SABMiller Plc: Operational activity in 2014
SABMiller Plc: Global presence and operation type
SABMiller Plc: Joint ventures and strategic alliances


Dealing with strengths and weaknesses

Why buy this report:

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions


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