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SABMiller’s wide geographical presence and extensive brand portfolio should make the company less susceptible to market volatility. However, when looking deeper into the structure of SABMiller, it is exposed to threats that may undermine its long-term strategy. Nevertheless, SABMiller has a range of opportunities to take advantage of and to offset any threats that may arise.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Euromonitor International's report on SABMiller Ltd delivers a detailed strategic analysis of the company's business, examining its performance in the Beer market and the global economy.
Company and market share data provide a detailed look at the financial position of SABMiller Ltd, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of SABMiller Ltd.
This report examines:
- Company share by region and sector
- Brand portfolio
- New product developments
- Marketing and distribution strategies
A detailed SWOT analysis of SABMiller Ltd provides strategic intelligence on:
- Strengths and weaknesses
- Category and country opportunities for growth
- Challenges and threats from current competition and future prospects
- Global and regional market positions
Research You Can Trust:
Euromonitor International's company profile reports are written by our Beer research team, a dedicated group of analysts that knows the industry inside and out.
Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
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Request more informationTable of Contents
Introduction
Scope
Strategic E valuation
Key company facts
Strategic Evaluation
Global financial performance slumps in 2014
Africa and Latin America drive growth in volume and profit
SWOT: SABMiller Plc
Key strategic objectives and challenges
Competitive Positioning
Performance subdued by developed markets
SABMiller holding position in second place
Is there a consolidation slowdown at the top?
Market Assessment
Continued strength from emerging markets
Lacking prowess in developed markets
Emphasis on premium segment and widening breadth
Emerging Market Opportunities
Emerging markets: A slowdown in its key markets
China: SABMiller a key player in the world’s largest beer market
China: SABMiller Plc and the Snow brand
South Africa: Premium heavy portfolio
Nigeria: Evading the competition
Colombia: Looking for the affordability ladder
Poland: The growing relevance of alternatives
Developed Market Opportunities
Developed markets: It’s all about the margins here
The US: Superior beer but gloomy volume sales
Australia: Spending more but buying less
The UK: Maintaining a premium image
Brand Strategy
Local focus misses out on global brands
Developing Africa’s portfolio
China bound to lead in premium lager
Operations
SABMiller Plc: Operational activity in 2014
SABMiller Plc: Global presence and operation type
SABMiller Plc: Joint ventures and strategic alliances
Recommendations
Dealing with strengths and weaknesses
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
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