Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Strategy Briefing

Safety First: Global Baby Food Opportunities and Challenges to 2015

58 pages, Feb 2011

US$2,000

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Global baby food sales have proven largely recession proof, though retail growth will become increasingly dependent on emerging markets given their more favourable birth rates and economic prospects. Regardless of whether a market is developed or developing, adding value will be essential to future prospects and will help brands stave off private label encroachment. That said, companies must also take care not to run foul of local breastfeeding initiatives in marketing their latest innovations.

Files are delivered directly into your account within a few minutes of purchase.

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

What this report includes

Up-to-the minute analysis of the latest trends in the industry
New product development, forecasts and other themes
Unique graphics and illustrated case studies
Most recent brand and company news
New insight into the size and shape of the market

Why buy this report

Clear, concise powerpoint format makes it easy to digest
Leading industry opinion keeps you abreast of latest news and trends
Forward-looking outlook on a category, market or issue affecting the industry
Latest five year forecasts assess how the market is predicted to develop
Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Want to find out more about this report?

Request more information

Introduction

Scope

Objectives of global briefing

Key findings

Global Performance

Global retail value sales maintain momentum in 2010

Baby food shows its resilience to global economic downturn

Category Analysis

Dried baby food most dynamic category in 2010

Unchecked consumer demand for toddler milk formula

Organic formats outperform conventional milk formula

Regional Analysis

Asia Pacific single largest region for baby food by retail value

Fallout from the melamine contamination crisis in China

China milk formula retail sales performance

Fallout from melamine crisis also prompts more added value

Economic downturn constrains birth rates in Western Europe

National breastfeeding initiatives also constrain growth

Can toddler milk formula save Western European sales?

Toddler milk formula explodes in British baby food market

Private label making inroads into US baby food

Dried baby food on the decline in Latin America

Prepared baby food thrives in Eastern Europe

Competitive Landscape

Nestlé remains leading player in global baby food

Nestlé versus Danone : Asia Pacific holds the key

Mead Johnson looks to Middle East and Africa

Private label remains almost negligible in global baby food

What lessons can private label baby food take from the US?

Channel Analysis

Supermarkets/hypermarkets dominate global sales

Internet baby food sales constrained by safety concerns

Stand-alone baby stores could pave the way for future growth

Key Trends and Developments

Simplicity, functionality, colour-coding and provenance

Packaging centres on convenience, convenience, convenience

Baby food that helps prevent sleepless nights

Focus on disease prevention, not cure

Building up immune system development

Organic baby food formats increasingly popular

Finding the right niche

Ethical positioning could create viable niche

Hybrid categories: Puleva’s Peques PapiYa ! in Spain

Hybrid categories: Nestlé Mucilon Pronto Para Beber in Brazil

Baby food hybrids expanding elsewhere

Global Prospects and Opportunities

Strong global retail growth prospects for baby food

Milk formula will lead global sales growth

Emerging regions will underpin global growth prospects

Case study: Milk formula in the Middle East and Africa

China and Russia to play key role in future sales prospects

Expansion should be gradual and tailored to each market

Asia Pacific focus markets for baby food

Final conclusions: Carefully phrase the “baby” message

Final conclusions: More formats and careful shelf positioning

Report Definitions

Data parameters and report definitions

Definitions

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Strategy Briefing

Safety First: Global Baby Food Opportunities and Challenges to 2015

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

What this report includes

Why buy this report

Delivery format

Want to find out more about this report?

Table of Contents

Introduction

Scope

Objectives of global briefing

Key findings

Global Performance

Global retail value sales maintain momentum in 2010

Baby food shows its resilience to global economic downturn

Category Analysis

Dried baby food most dynamic category in 2010

Unchecked consumer demand for toddler milk formula

Organic formats outperform conventional milk formula

Regional Analysis

Asia Pacific single largest region for baby food by retail value

Fallout from the melamine contamination crisis in China

China milk formula retail sales performance

Fallout from melamine crisis also prompts more added value

Economic downturn constrains birth rates in Western Europe

National breastfeeding initiatives also constrain growth

Can toddler milk formula save Western European sales?

Toddler milk formula explodes in British baby food market

Private label making inroads into US baby food

Dried baby food on the decline in Latin America

Prepared baby food thrives in Eastern Europe

Competitive Landscape

Nestlé remains leading player in global baby food

Nestlé versus Danone : Asia Pacific holds the key

Mead Johnson looks to Middle East and Africa

Private label remains almost negligible in global baby food

What lessons can private label baby food take from the US?

Channel Analysis

Supermarkets/hypermarkets dominate global sales

Internet baby food sales constrained by safety concerns

Stand-alone baby stores could pave the way for future growth

Key Trends and Developments

Simplicity, functionality, colour-coding and provenance

Packaging centres on convenience, convenience, convenience

Baby food that helps prevent sleepless nights

Focus on disease prevention, not cure

Building up immune system development

Organic baby food formats increasingly popular

Finding the right niche

Ethical positioning could create viable niche

Hybrid categories: Puleva’s Peques PapiYa ! in Spain

Hybrid categories: Nestlé Mucilon Pronto Para Beber in Brazil

Baby food hybrids expanding elsewhere

Global Prospects and Opportunities

Strong global retail growth prospects for baby food

Milk formula will lead global sales growth

Emerging regions will underpin global growth prospects

Case study: Milk formula in the Middle East and Africa

China and Russia to play key role in future sales prospects

Expansion should be gradual and tailored to each market

Asia Pacific focus markets for baby food

Final conclusions: Carefully phrase the “baby” message

Final conclusions: More formats and careful shelf positioning

Report Definitions

Data parameters and report definitions

Definitions

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Strategy Reports

Country Reports

Recently Viewed

Complete Catalogue

Strategy Reports