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City Review

Salvador City Review

Feb 2017

US$725

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

The Brazilian city of Salvador is currently experiencing one of the biggest economic downturns. Its total GDP decreased by 18% in constant value terms over 2011-2016 and was the worst performing city among Euromonitor International's 126 cities. The city experienced the biggest loss of jobs in manufacturing, although its services industries have managed to offset this with positive growth and reduce the unemployment rate to 11% in 2016 - down from 16% in 2011.

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Overview

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SALVADOR HIGHLIGHTS

Salvador's labour productivity level was lower than the average for the rest of Brazil by 27% in 2016. The low qualification level of the city's workforce (only 10% of Salvador's population aged 15+ had a higher education qualification in 2016), along with high levels of informal activity and inadequate infrastructure curb the economic strength of Salvador.

household disposable income is low

The city is characterised by a higher unemployment rate as well as a smaller average household size than elsewhere in Brazil. These factors, combined with a lack of economic efficiency, dampen Salvador's per household disposable income, which was 2.4% lower than in the rest of the country in 2016.

Consumer expenditure is slightly lower than the rest of the country

Average household consumer expenditure (excluding transport and housing) in Salvador was marginally lower by 1% than in the rest of Brazil in 2016. Clothing and footwear received as much as 33% less spending in Salvador compared to the rest of the country.

Consumers spend less on housing and transport

In 2016, expenditure on housing and transport was 1.6% less in Salvador when compared to rest of the country. Even though consumer expenditure on housing was 27% higher in Salvador when compared to the rest of the country, it was cancelled out by much lower expenditure on transportation (-24%) as a result of the lower motorisation rate in the city.

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SALVADOR REVIEW AT A GLANCE

Understanding Salvador Review structure

Chart 1 Overview

Key facts on Salvador

Summary 1 Key Facts On Salvador 2011, 2016, 2021

SALVADOR HIGHLIGHTS

History

Delimitation of the metropolitan region

Chart 2 Map Of Salvador Metropolitan Area

Main business districts

ECONOMY OF THE CITY

Industrial make-up

Chart 3 Industrial Composition Of Salvador 2016
Chart 4 Labour Productivity: Selected Cities 2016

Recent developments and outlook

Chart 5 Dynamics Of Real GDP In Salvador, Brazil And Other Cities In Latin America, 2011-2021
Summary 2 Labour Market Changes In Salvador 2011, 2016

CONSUMER PROFILE

City demographics

Chart 6 Population By Age 2016
Chart 7 Drivers Of Population Growth In Salvador 2011-2016

Household income

Chart 8 Household Distribution By Income In Salvador 2016 And 2021

CONSUMER EXPENDITURE

Structure of household budget

Chart 9 Comparison Of Household Expenditure In Salvador And Brazil, 2016
Summary 3 Salvador Household Budget Structure By Consumer Expenditure Item, % of total, 2011, 2016, 2021

City lifestyle

Slumping Tourism Numbers In Salvador
An Allowance To Encourage Promote Cycling

City affordability

Housing
Chart 10 Household Expenditure On Housing: Selected Cities 2016
Transport
Chart 11 Household Expenditure On Transport: Selected Cities 2016

DEFINITIONS

APPENDIX

Summary 4 GDP Development, 2011, 2016, 2021
Summary 5 GDP By Origin, Current Prices, US$, Million, 2011-2016
Summary 6 Population And Labour Force, 2011-2016
Summary 7 Employed Population By Economic Sector, % of total, 2011-2016
Summary 8 Population By Sex And Broad Age Groups, ‘000, 2011-2016
Summary 9 Population Growth, 2011-2016
Summary 10 Forecast Population Growth
Summary 11 Population By Educational Attainment, 2011-2016
Summary 12 Structure Of Consumer Expenditure By Main Category, 2011-2016
Summary 13 Consumer Expenditure By Main Category, Per Household, Constant (2016) Prices, US$, 2011, 2016, 2021
Summary 14 Households By Income Band, % Of Total, Constant (2016) Prices 2011, 2016, 2021
Summary 15 Households By Income Band, ‘000, Current Prices 2011-2016
Summary 16 Inflation, 2011-2016
Summary 17 Transport Indicators, 2011-2016
Summary 18 Possession of Consumer Durables, % of Households, 2011, 2016, 2021

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Overview

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SALVADOR HIGHLIGHTS

household disposable income is low

Consumer expenditure is slightly lower than the rest of the country

Consumers spend less on housing and transport

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Table of Contents

SALVADOR REVIEW AT A GLANCE

Understanding Salvador Review structure

Key facts on Salvador

SALVADOR HIGHLIGHTS

History

Delimitation of the metropolitan region

Main business districts

ECONOMY OF THE CITY

Industrial make-up

Recent developments and outlook

CONSUMER PROFILE

City demographics

Household income

CONSUMER EXPENDITURE

Structure of household budget

City lifestyle

City affordability

DEFINITIONS

APPENDIX

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Salvador City Review

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About This Report

New Report Guarantee

Overview

Why buy this report?

SALVADOR HIGHLIGHTS

household disposable income is low

Consumer expenditure is slightly lower than the rest of the country

Consumers spend less on housing and transport

Want to find out more about this report?

Table of Contents

SALVADOR REVIEW AT A GLANCE

Understanding Salvador Review structure

Key facts on Salvador

SALVADOR HIGHLIGHTS

History

Delimitation of the metropolitan region

Main business districts

ECONOMY OF THE CITY

Industrial make-up

Recent developments and outlook

CONSUMER PROFILE

City demographics

Household income

CONSUMER EXPENDITURE

Structure of household budget

City lifestyle

City affordability

DEFINITIONS

APPENDIX

Why buy this report?

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