Salvatore Ferragamo SpA in Luxury Goods

Company Profile

About This Report

Oct 2019

Salvatore Ferragamo SpA, while still a reputed name in the personal luxury market, has seen its sales decline lately, due to a slowdown in Asia Pacific, problems in its wholesale channel and the challenge of repositioning the brand offering to appeal to younger consumers. To reverse this, the company has been revising its strategy and speeding up its digitalisation. This is beginning to bear fruit, as the company reported improved results in early 2019, largely driven by increased sales in China

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Salvatore Ferragamo SpA in Luxury Goods

Euromonitor International's report on Salvatore Ferragamo SpA delivers a detailed strategic analysis of the company's business, examining its performance in the Personal Luxury market and the global economy.

Company and market share data provide a detailed look at the financial position of Salvatore Ferragamo SpA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Salvatore Ferragamo SpA.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Salvatore Ferragamo SpA provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Personal Luxury research team, a dedicated group of analysts that knows the industry inside and out.

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Scope of the Report

Scope

State of Play

Executive summary
Salvatore Ferragamo global sales
Leather goods and footwear account for most of Ferragamo’s sales
Company sales rely on Asia, especially China

Competitive Positioning

Top personal luxury goods companies at a glance
A lack of top-of-mind awareness among consumers
Key competitors include Kering , Prada and Hermès

Personal Luxury Review

Global personal luxury market
Millennials and Gen Z are now the core target for luxury and fashion
Distribution evolves with new luxury consumers’ preferences
The luxury industry is shifting towards experiences

Designer Apparel and Footwear Review

Re-inventing its brand image to appeal to millennials and Generation Z
Banking on luxury sports-inspired aesthetic and digital engagement

Luxury Leather Goods Review

Leather goods: Gateway product for aspirational luxury consumers
Invest in key markets and channels to drive category forward

Fragrances Review

Fragrances: a star category for Ferragamo
" Amo" fragrance: activation product to attract millennials

Prospects

Millennials and Generation Z will continue to drive luxury growth
Investments in the Chinese luxury market will remain high…
…but luxury consumers in the US and Western Europe cannot be ignored
Discuss sustainability and ties to Hollywood in coherent storytelling
Leverage international tourism to boost sales

Key Findings

Key findings