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Samsung Corp in Consumer Appliances

September 2018

Samsung Corp (Samsung Electronics) is a global information technology company making electronics, appliances, and device components. It is one of the key manufacturers with increasing importance in the consumer appliances industry, with recent rapid growth globally. The company is at the forefront of developing smart home appliances, envisioning an ecosystem to connect not only within the home, but wherever customers are, via smartphone, smart wearable, and connected car technology.

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Euromonitor International's report on Samsung Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Appliances market and the global economy. Company and market share data provide a detailed look at the financial position of Samsung Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Samsung Corp.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Samsung Corp provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Consumer Appliances research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.


Company volume sales by subcategory in 2017

Strategic Evaluation

Key findings and recommendations (1)
Key findings and recommendations (2)
Companies at a glance
Global footprint
Company overview
Innovation leveraging artificial intelligence and internet of things
Focus on B2B business expansion including built-in appliances

Competitive Positioning

Compete with old foe LG Corp, and increasingly with Whirlpool Corp
Growing in the US and India, yet still limited in China and Western Europe
Successful growth in the US, yet facing risk from tariff
Success in India attributed to localisation and R&D investment

Major Appliances Review

Samsung has right focus on Asia Pacific
Robust presence in emerging markets, yet relatively weak in China
Concentration on refrigeration and laundry appliances, and microwaves

Small Appliances Review

Samsung targets growth potential in small appliances in Asia Pacific
Strong contribution from air treatment products with rising importance
Solid growth of air conditioners in South Korea, and emerging markets
Fierce competition with other multinationals in air conditioners


Samsung’s global home appliance manufacturing sites


Further expanding Samsung’s Smart Home Ecosystem
Premium and cutting-edge tech features to focus on the US
Tap into stronger growth in built-in units and rural areas in China

Appendix: Competitor Analytics

Competitor Analytics tool
Market overlap
Overlap matrices

Appendix: Industry Forecast Model

About Euromonitor International’s Industry Forecast Model
Soft drivers and the Industry Forecast Model
Growth decomposition explained
Significance and applications for growth decomposition
Key applications for Industry Forecast Models

Why buy this report:

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions


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