Samsung Corp in Consumer Appliances

October 2022

Samsung continues to record strong sales growth in recent years, as the pandemic drove consumer focus shifts towards the home. The company has increased investment in product innovation, while its customer-focused strategy is centred around customisation. To this end, the company has expanded its “Bespoke” range, which gives consumers the ability to tailor their appliances to their décor. Rising demand for smart appliances and sustainable technologies will shape Samsung’s future performance.

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This report comes in PPT.


Euromonitor International's report on Samsung Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Appliances market and the global economy. Company and market share data provide a detailed look at the financial position of Samsung Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Samsung Corp.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Samsung Corp provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Consumer Appliances research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Executive summary
Top companies at a glance
Samsung Corp’s global footprint
Company overview
India, the US and South Korea set to drive appliance sales over the forecast period
Brand Africa 100 recognises Samsung as Africa's most admired electronics brand
Customisation to be at the forefront of strategy, further enhanced by the pandemic
Samsung improves software offering, as demand for smart functionality grows
“SmartThings Energy” launched in 2021 in a bid to reduce greenhouse gas emissions
Midea Group maintains top spot in consumer appliances, followed by Philips and Haier
Samsung records positive sales trajectory in major appliances, while Haier Group leads
LG emerges as Samsung’s fiercest competitor, surpassing its retail value sales in 2021
Key categories and markets
Samsung’s top company share found in South Korea, its third largest market
Asia Pacific leads sales by far, while Eastern Europe records the strongest growth
Refrigeration and home laundry appliances remain key to growth in major markets
Fridge freezers pose strong growth potential across India, the US and South Korea
Samsung Corp announces investment in new manufacturing plant in India
Samsung launches new AI-enabled EcoBubble™ washing machine range in 2022
Bespoke Cube refrigerator showcases customer-focused, tech-driven strategy
Asia Pacific far outperforms other regions in small appliances, led by South Korea
Air treatment is Samsung’s main focus, while vacuum cleaners remain resilient in pandemic
Emerging markets, including South Korea and India, set to boost small appliances
Samsung launches Bespoke air purifier and Jet™ stick vacuum cleaner in 2021
Key findings
Projected company sales: FAQs (1/2)
Projected company sales: FAQs (2/2)

Consumer Appliances

Consumer Appliances is the aggregation of major appliances and small appliances. Major appliances are an aggregate of the following categories: refrigeration appliances, home laundry appliances, dishwashers, large cooking appliances and microwaves. Small appliances are an aggregation of the following categories: food preparation appliances, small cooking appliances, vacuum cleaners, irons, personal care appliances, heating appliances and air treatment appliances.

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